Latest news with #SimonCommins
Daily Mirror
15-05-2025
- Business
- Daily Mirror
Superdrug now selling clothes as part of a major shake-up
The expansion into fashion comes as Superdrug pushes to become more of a lifestyle "destination" rather than just a traditional health and beauty retailer Superdrug is now selling clothes on its online marketplace as part of a major shake-up. The health and beauty retailer will be selling clothes from 60 fashion brands, including Crocs, Jack & Jones, Skechers, Regatta, and Nike. The expansion into fashion comes as Superdrug pushes to become more of a lifestyle "destination" rather than just a traditional health and beauty retailer. Superdrug said the collection sold on the site has been "handpicked" due to their popularity and aims to meet customer demand for stylish plus-size clothing and inclusive options. Customers will still be able to shop the usual products sold by the brand, including fragrances, electrical appliances, make-up, and skincare. The clothes will only be available online, and will not be put into the retailer's high street strores. The move is part of Superdrug's wider growth strategy for 2025, which includes broadening product categories and investing in bricks-and-mortar stores. Superdrugs online marketplace sells over 40,000 products, and shoppers can earn health and beauty card points when shopping there. Superdrug chief commercial officer Simon Commins said: 'We are excited to offer our customers an even more diverse shopping experience, incorporating fashion brands that perfectly complement our existing ranges. 'We know this initiative addresses customer demand along with our ongoing commitment to offering an inclusive and broader product selection by giving our them the best shopping experience. Join Money Saving Club's specialist topics 'This move will not only strengthen our position as a go-to destination for a wide range of personal care and lifestyle products but also present a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth.' In January, Superdrug reported its "best" Christmas ever, with like-for-like sales jumping 5.1% in the final weeks of 2024 compared to the previous year. The business attributed the success to 'its continued mission of being the most accessible health and beauty retailer on the high street, known for value and choice, and the ongoing popularity of its much-loved own brand range'. Last year, Superdrug announced it was opening 25 new high street stores across the UK, refitting 60, and expanding seven more. All openings and refits followed Superdrug's Sustainable Store Scheme, which works to make sites as eco-conscious as possible. At the time, Superdrug had over 830 stores across the UK and the Republic of Ireland - including 200 in-store pharmacies - if all the new openings went ahead its would now have over 850 brick-and-mortar stores.
The Sun
14-05-2025
- Business
- The Sun
Superdrug to sell CLOTHES in huge shake-up as retailer partners with big name fashion brands ‘handpicked by popularity'
SUPERDRUG is branching out into the world of fashion with the retailer now set to sell clothes in a huge online shake-up, the company announced today. The health and beauty chain has teamed up with 60 big name fashion brands "hand-picked due to their popularity". 2 Customers will now be able to go to Superdrug's website for a range of products from fragrances, electrical appliances, make-up, skincare as well as shop their favourite looks in the new fashion section. Chief commercial officer at Superdrug, Simon Commins, said: "We are excited to offer our customers an even more diverse shopping experience, incorporating fashion brands that perfectly complement our existing ranges. 'We know this initiative addresses customer demand along with our ongoing commitment to offering an inclusive and broader product selection by giving our them the best shopping experience." This evolution comes as Superdrug is hoping to become more of a lifestyle retailer than just traditional health and beauty place. Commins added: 'This move will not only strengthen our position as a go-to destination for a wide range of personal care and lifestyle products but also present a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth.' The shake-up is part of Superdrug's growth strategy for 2025, which will see a broadening of its product categories as well as investment in bricks-an-mortar expansion. Iconic fashion brands like Nike, Wrangler, Jack and Jones, and Regatta will be available from the online store. They will also meet customer demand by providing stylish plus-size clothing and more inclusive options. Superdrug currently has more than 830 shops across the UK. It is, however, reported to have faced some store closures in recent months. Inside Superdrug's biggest UK store Challenges it has faced include mass thefts, which caused staff to remove some items from shelves and place them behind the counter. It comes after Superdrug also issued bodycams and headsets to staff earlier in the year, as shoplifting violence has risen.
