08-05-2025
- Entertainment
- Fashion Network
Edward Enninful's media biz to launch magazine, Sarah Harris is editorial director
Edward and Akua Enninful's EE72 international media business on Thursday announced the launch of a magazine and digital platform where it said 'culture meets fashion'.
And the new mag, called 72, has a big name of the British fashion magazine industry on board with Sarah Harris — who worked closely with Enninful at British Vogue — joining as editorial director. The former Vogue global network lead and deputy editor for the UK and Europe is as much a star as the labels and style-setters she covers and is a photographer magnet at any event or show she attends.
Her director role covers both the magazine and the digital platform while the platform specifically will be led by Simone Oliver who previously worked in leadership roles at The New York Times, Refinery29, Meta, Condé Nast 's Allure, and BET. As head of content, she'll bring her expertise in digital strategy, working with Harris.
Meanwhile creative direction for the magazine will be led by duo Lee Swillingham and Stuart Spalding at Suburbia. Responsible for the art direction of The Face magazine in its 90s heyday, they were founding creative directors of both Pop and Love magazines, creative directors for British Vogue under Enninful and more recently held the creative reins at Harper's Bazaar Italia.
The print publication will be quarterly and joining with the platform, the combo is 'designed to be the cornerstone of the brand's creative universe. Positioned at the intersection of fashion, beauty, luxury and culture, [they] will deliver captivating storytelling paired with bold, beautiful imagery that resonate and interact with global communities'.
Both platform and magazine will debut in September and will 'aim to drive culture forward with news-making images and stories that transcend traditional media boundaries'.
The Enninful siblings said of all this: 'When we founded our media and entertainment company, we knew we wanted EE72 to be built as a platform first, with 72 Magazine as its cornerstone — bringing together best-in-class teams to define and deliver boundary-breaking storytelling and content. This launch with a dedicated publication are shining examples of our vision to champion creative integrity and collaboration. We are excited to share an editorial world that reflects the cultural shifts shaping today's landscape.'
