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Siro Raises $50M Series B to Bring AI to In-Person Sales
Siro Raises $50M Series B to Bring AI to In-Person Sales

Yahoo

time22-05-2025

  • Business
  • Yahoo

Siro Raises $50M Series B to Bring AI to In-Person Sales

Led by SignalFire, the round fuels growth of AI-powered conversation intelligence platform built for face-to-face sellers NEW YORK, May 22, 2025 /PRNewswire/ -- Siro, the AI-powered conversation intelligence platform for in-person sales, today announced it has raised $50 million in Series B funding led by SignalFire, with participation from 01 Advisors, StepStone Group, and existing investors CRV, Fika Ventures, and Index Ventures. The funding will be used to accelerate product development and expand the team across engineering, sales, and customer success. While technology has advanced rapidly for remote work and digital sales, field sales teams have been largely left behind. Siro changes that by turning real-world conversations into structured, searchable data – giving companies visibility into what's actually happening at the kitchen table, on the job site, or in the showroom. Using Siro's mobile app, reps record their in-person sales conversations. AI then transcribes and analyzes the recordings, surfacing key insights, coaching opportunities, and revenue-driving behaviors. Sales teams using Siro have seen 36% higher close rates, 30% lower rep turnover, and 10x faster coaching cycles. "As an AI and data company ourselves, we at SignalFire are very interested in companies building vertical specific data moats," said Wayne Hu, Managing Director at SignalFire. "Siro's solution is helping digitize the 'dark matter' of offline conversations comprising field sales engagements, which has broad extensibility across verticals and depth in downstream actions that can be instrumented from this data - such as customer and product insights." Founded in 2020, Siro has grown rapidly, with hundreds of customers across industries like home improvement, med spas, and wholesale distribution. Siro CEO Jake Cronin, a former top Cutco rep and McKinsey alum, started Siro to make in-person sales a more accessible path to financial freedom. "Sales changed the trajectory of my life," said Cronin. "This raise helps us build the tools to help others do the same." About SiroSiro is AI-powered conversation intelligence for in-person sales. Its mobile app records, transcribes, and analyzes real-world conversations – turning them into actionable insights that help reps close more, managers coach better, and companies grow faster. Learn more at View original content to download multimedia: SOURCE Siro Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Cork town to be first fully connected to fast broadband
Cork town to be first fully connected to fast broadband

Irish Times

time21-05-2025

  • Business
  • Irish Times

Cork town to be first fully connected to fast broadband

Cork town Carrigtwohill is to become the country's first fully fibre-enabled town, with ESB and Vodafone 's joint venture Siro set to finish building its network in the town. Siro chief executive John Keaney said every town in Ireland needed access to the same connectivity, and called on the Government to prioritise switching off the older copper network throughout the country. Broadband internet over fibre-optic cables is considered the fastest way for most homes and businesses to access the internet at present. Siro is set to finish its work in Carrigtwohill by the end of the summer, with all homes and businesses in the town getting access to fibre-to-the-home broadband. Located 12km outside Cork city, the town has seen its population treble to more than 5,500 in the past two decades, and could reach 10,000 by 2030 as housing developments that are in the planning stages or already under way are completed. READ MORE Siro's network will reach more than 2,300 premises in the town, while a further 1,000 new homes will also be served by the company's infrastructure. 'That should be the first of many; that's the future that's in front of us that we start dreaming about 10 years ago,' said Mr Keaney. Unlike other countries in Europe, Ireland has yet to make a significant move on the copper switch-off. 'It's about encouraging adoption, setting a target date for copper switch-off, moving everybody to the futureproof connectivity that is available. It's much more reliable,' he said, noting there was a need to focus on getting businesses on to the newer technology that could improve productivity and support the digital economy. 'I think supporting businesses to move off copper is really important. I'd set a target for 2030. The Government should be ambitious; that's the next target to put out there.' [ Vodafone Ireland service revenue rises as company increases broadband base Opens in new window ] Getting customers to move to the new technology would require a joint effort from industry and the Government, he said. 'There's some fear of change. There are cohorts that have some connected devices and worry about what does that mean for those devices,' Mr Keaney said. 'Some of these worries are real, some of them are just misunderstandings. There's a role for industry and role for Government in helping that education.' The joint venture between ESB and Vodafone Ireland is celebrating its 10th anniversary, and is now available to more than 650,000 premises across 143 towns and cities in Ireland. By 2026, that figure is expected to be 700,000. 'For a decade, Siro has played a significant role in accelerating Ireland's digital transformation, a role that aligns with the Government's ambition for a connected, inclusive Ireland,' said the Minister for Arts, Culture, Communications, Media and Sport, Patrick O'Donovan . 'Siro has supported real progress for communities and businesses across our country. Their 10-year anniversary reflects a sustained commitment to delivery and innovation and promotes lasting change for communities across the country.'

Siro lands $50M to expand its AI-powered coaching for sales reps
Siro lands $50M to expand its AI-powered coaching for sales reps

TechCrunch

time21-05-2025

  • Business
  • TechCrunch

Siro lands $50M to expand its AI-powered coaching for sales reps

An increasing number of meetings have an AI note-taker present that transcribes the call and provides action items. Siro wants to do the same for sales folks who are on the ground and talking to customers face-to-face. The company on Wednesday announced it has secured $50 million in Series B round led by SignalFire with participation from Dick Costolo and Adam Bain's VC firm 01 Advisors. Square CPO Saumil Mehta, the founders of business management software Squint Songe LaRon and Dave Salvant, former Yelp SVP of Engineering Michael Stoppelman, and former Snap Engineering VP Ding Zhou also participated. To date, Siro has raised a total of $75 million. Founder Jake Cronin's idea for Siro came from an experience in college. For a summer, he had the option of working at an amusement park or selling kitchen knives door to door. He chose the latter and earned good money from it. The next year, he opened an office to hire other sales reps and have them sell knives. But he realized that he couldn't be on the ground to help coach all the junior reps. Siro founder Jake Cronin Image Credits: Siro A few years later, after working at McKinsey, Cronin started building Siro — coding the core product himself. 'When I was running the knives sales office, I realized a lot of sales work is manual, and good software could have a lot of value,' he told TechCrunch in an interview. 'The more I researched sales, I thought that the biggest opportunity here is not in data enrichment or customer relationship management, but it is in improving the lives of sales reps who are on the ground.' Siro transcribes sales meetings via an app. Features include a company-wide dashboard where sales folks can submit successful calls and sort them by engagement from peers, allowing other reps to listen to top calls and get insights about improving on-ground sales visits. Techcrunch event Join us at TechCrunch Sessions: AI Secure your spot for our leading AI industry event with speakers from OpenAI, Anthropic, and Cohere. For a limited time, tickets are just $292 for an entire day of expert talks, workshops, and potent networking. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | REGISTER NOW Image Credits: Siro Cronin said that Siro trains models for specific industry verticals — for example, for HVAC sales coaching. The company also uses a general-purpose model to gauge how a salesperson is building rapport and handling rejections. Wayne Hu, a partner at SignalFire, said that the VC firm always wants to invest in companies that have a strong business advantage in data for particular segments. 'Siro's solution is helping digitize the 'dark matter' of offline conversations comprising field sales engagements, which has broad extensibility across verticals and depth in downstream actions that can be instrumented from this data, such as customer and product insights,' he told TechCrunch via email.

Vodafone Ireland service revenue rises as company increases broadband base
Vodafone Ireland service revenue rises as company increases broadband base

Irish Times

time20-05-2025

  • Business
  • Irish Times

Vodafone Ireland service revenue rises as company increases broadband base

Mobile and broadband provider Vodafone said service revenue in Ireland rose in the year to the end of March as the company built on its broadband customer base. The company said improved customer loyalty also supported revenues, although growth was partially offset by lower mobile termination rates. Vodafone Ireland's customer base rose by 18,000 over the year, while broadband customers increased by 22,000. The company also has a fixed wholesale network access partnerships, including a joint venture with Siro, that covers 1.7 million households in Ireland with fibre to the home. The wider group said it expected to return to top-line growth in Germany, its largest market, this year, driving an increase in cash flow after it said it met expectations for the year to end-March on Tuesday. READ MORE The group, which operates in Europe and Africa, reported adjusted core earnings of €10.9 billion, which it said met its €11 billion target when hyperinflation in Turkey was taken into account. Chief executive Margherita Della Valle has reshaped Vodafone by selling its operations in Spain and Italy and agreeing a merger in Britain, where it will become the mobile market leader when the deal completes in the next few weeks. But it was hit by a one-off change in German cable TV contract rules, resulting in a 5 per cent decline in service revenue in the country in the last financial year. 'Looking ahead, we expect to see broad-based momentum across Europe and Africa, and for Germany to return to top-line growth during this year,' she said. - Additional reporting: Reuters (c) Copyright Thomson Reuters 2025

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