11 hours ago
- Automotive
- New Straits Times
Sisma Auto's new showroom to back Denza's model, market expansion in Malaysia
DENZA Sisma Auto Glenmarie is set to support Denza's future model expansions and premium electric vehicle (EV) growth in Malaysia.
Managed by Sisma Auto, the brand-new showroom with a service centre is now open at Glenmarie, Shah Alam.
Denza, a luxury EV marque under the global powerhouse BYD, is gaining rapid traction worldwide and Sisma Auto is one of the dealerships to bring this brand to Malaysia.
Riding on the momentum of BYD's global rise, Sisma Auto is committed to growing hand-in-hand with Denza, setting new standards in premium electric mobility.
Sisma Auto group managing director Syed Khalil Syed Ibrahim said the 20,000 square foot facility spreads over two floors caters to all Denza customer sales and aftersales needs.
He said the RM25 million facility reflects confidence in Denza and commitment to customers.
"It was designed from the ground up to showcase Denza in a luxurious and sophisticated environment that befits the brand.
"There is also plenty of room for future growth upstairs as more and more Denza models are introduced to Malaysia," he said at the opening ceremony on Wednesday.
Syed Khalil added that the global confidence in the BYD brand is growing rapidly and Denza, a premium brand of BYD is well-positioned to capture the attention of premium and luxury vehicle owners.
"Denza stands out for its technology innovation and attractive value proposition. With the launch of Denza Sisma Auto, we are making the Denza experience accessible to even more Malaysians," he said.
The sleek showroom design reflects Denza's cutting-edge identity, blending modern sophistication with sustainable luxury, while offering customers a truly luxurious environment.
A highlight of the space is the expansive vehicle gallery, allowing visitors to get up close with Denza's stunning EV lineup and even take them for a spin with personalised test drives.
With room to grow, the Denza Sisma Auto Glenmarie is poised to host upcoming exciting models, evolving into a full showcase of Denza's future-forward luxury fleet.
Besides showroom, the service centre is equipped with facilities to provide comprehensive after-sales care.
Customers can expect exceptional service and maintenance support, ensuring optimal performance for every Denza vehicle.
To further elevate convenience, Denza Sisma Auto Glenmarie offers a premium concierge service, including door-to-door vehicle pick-up and drop-off for servicing, directly from customers' homes or offices.
BYD Malaysia Sdn Bhd managing director Eagle Zhao said the opening of five new Denza dealerships marks a significant step in making premium electric mobility more accessible, personalised and reliable for Malaysian consumers.
He welcomed Sisma Auto to the Denza family, expressing appreciation for its confidence in rthe Chinese brand's vision.
He said Sisma Auto's commitment and shared ambition to redefine the premium EV experience in Malaysia are invaluable to Denza's growth journey.
"As we look toward the rest of 2025 and beyond, we have a clear vision. We want to deepen our roots in Malaysia by expanding our dealer and service network to reach even more customers.
