Latest news with #Skincare
Forbes
20-05-2025
- Entertainment
- Forbes
Gen X Beauty Embraces A Glow-Up: How The 45-Plus Community Is Thriving
Gen X beauty applies cream skincare to her face getty It was only a few years ago that the Gen X beauty community still lamented about being ignored by the industry. With the pandemic-era rise of TikTok and a new wave of youthful beauty influencers, even heritage brands that traditionally skewed older (Clinique, Lancome and Maybelline, for example) were itching to reach the younger crowd. Up to this point, Gen X-ers (classified as being born between the years of 1965 and 1980) were targeted by brands like Jones Road (a clean, minimalist line Bobbi Brown launched in 2020), Trinny London (advanced makeup and skincare from U.K. beauty and fashion veteran Trinny Woodall in 2017), and Laura Geller, self-proclaimed, 'makeup for mature skin' that launched in 2007. But there wasn't a movement. The so-called Gen X beauty community felt non-existent to the people who experienced it. In less than a year, newbies Sarah Creal, All Golden and Kleos+Klea have each risen to the occasion with sleek packaging, innovative formulas and relatable marketing for the 45-plus woman living her best life. Meanwhile, viral TikTok darling Charlotte Tilbury named 68-year-old Kim Cattrall as the face of its iconic Pillow Talk collection in March (she's a boomer, even better). According to a January 2025 report, 67% of women globally feel more confident as they age, with consumers over 45 expected to generate almost half of beauty value growth in the next 10 years. That consumer base is said to spend $279 billion per year on beauty, with this figure predicted to exceed more than $430 billion over the next decade. The report states that 37% of Gen X-ers feel younger than they are, with a passion for beauty products in the same vein as younger generations. In fact, 73% of Gen X consumers covered in the report don't have children living at home, and therefore wish to use their income on products for themselves, namely beauty. Of the entire beauty category, the report says this generation spends the most on beauty services ($89 billion) and skincare creams ($26 billion), citing Laura Geller and Nutrafol as the most sought after beauty brands by this group. 'The fact that most beauty brands are 'for everyone' is not helping this customer,' says Creal, a Tom Ford Beauty and Victoria Beckham Beauty veteran, who launched her eponymous line in Fall 2024. 'We created a brand formulated for the higher needs of babes 40-plus, that reflects back to them in our advertising and marketing so they can more realistically see what a product will look like on them. This is a destination brand that makes discovering products that will work for them easier to find. It creates a space to continue on the beauty journey with as much excitement, confidence, aspiration and fun as they had with beauty in their 20s.' Kim Cattrall poses with Charlotte Tilbury makeup as the face of the Pillow Talk collection Photo courtesy of Charlotte Tilbury Creal's products have earned the stamp of approval from controversial critic Jeffree Star, who praised the Back of the Cab mascara ($40) and Flex Concealer and Complexion Enhancer ($58) on TikTok. Beauty Matter's 2025 Person(s) of the Year, The Lipstick Lesbians, also shared love for the brand. Each critic, however, noted the products' steep price points, which stand out from other Gen X-targeted brands. 'I love this product,' said one-half of The Lipstick Lesbians, Alexis Androulakis, of the newly launched Just Like Paradise bronzer—which was formulated to smooth the skin's surface, deliver lasting hydration and support elasticity. 'It's more a question of, do I think it's practical for the everyday user who's going to burn through this? It may become a $50 investment for a bronzing step. It's really about how you want to spend your money. Make no mistakes, Sarah Creal is a luxury brand, and you're getting a luxury experience. And the price will reflect that.' Creal, too, is adamant you get what you pay for, as her SKUs are experiential. 'We wanted each product to convey the joy and efficacy that we pour into each formulation,' she explains. 'Our skincare and makeup products have the covetability and sexiness of fragrance design. We also made sure the products' design communicates a little bit about its purpose. That's why the hydrating Moisture Source Essence ($95) looks like a tall glass of water, the brightening Firm Offer Eye Cream ($95) looks like a lighter, and Brilliant Repair Shield SPF 50 ($64) looks like an orange sun. These were all intentional choices that speak directly to the consumer. It's also designed from a woman's perspective. We know what it's like to blindly rummage around in your makeup bag.' All Golden founder Sarah Kugelman also recognizes the importance of bringing life back into beauty for her demographic. Her products—which include firming eye patches, a pigment-restoring scalp treatment for grey hairs, and an award-winning peptide serum—feature clean, sleek, neutral packaging. 'I wanted to create a place for women to come for their specific needs, but not feel it was because they were old and washed up,' explains the founder, who also launched clean indie brand Skyn Iceland in 2005. 'They're just in a new phase of life. All Golden is filling the gap of products and brands focused on Gen X and boomers that's positive, empowering, sexy and vibrant. This is how these women feel, and it's how they want to be spoken to. It's been about anti-aging: fixing wrinkles and sags and bags. Yes, we have those problems, but we're more than just our sags and menopause. [Many of us] feel really good about ourselves. It's the marketing messaging and societal cues that have made us feel badly.' For Geller, it's been a long time coming. "The 50-plus community is finally being seen, heard and celebrated in the beauty industry in a long-overdue way,' she says. 'Women over 50 know what they want, and are embracing beauty on their own terms. It's important that brands create products specifically with mature skin in mind, offering hydrating makeup that works for drier skin and doesn't cake into wrinkles. It's heartening to see the industry finally embracing my age group.' In 2021, Geller, a former makeup artist, chose to exclusively feature women over 40 in all of her brand assets. She partnered with a handful of notable females, including Fran Drescher, Paulina Porizkova, Patricia Heaton, Kathy Najimy and Bethenny Frankel. In 2022, the brand launched National Mature Women's Day, a celebration to honor women over 40 all over the world. She also sells an entire line of 40-plus merch. Laura Geller Makeup Studio (Photo by Kyle Ericksen/WWD/Penske Media via Getty Images) Penske Media via Getty Images While women seemingly dominate the Gen X beauty space, men aren't entirely left out of the conversation. Decades-long product developer Ron Robinson (Clinique, Revlon, L'Oreal) captivated Gen Z's attention, thanks to his cosmetic chemist credit with Hailey Bieber's Rhode—but ultimately, Gen X beauty is his personal passion. And that's evident in his own brand BeautyStat, which he launched in 2019 with the elder millennial and Gen X consumer in mind. Made up of chemist-developed, dermatologist-approved formulas, the brand is best known for its Universal C Skin Refiner ($62), a pure vitamin C (L-ascorbic acid) solution at its optimal 20% concentration, protected from oxidation. 'We're really addressing that Gen X consumer, when a lot of other brands are glamorizing and focusing on Gen Z and millennial,' Robinson shared during a one-on-one chat last year. 'This Gen X consumer not only has the most disposable income, she's at the top of her game from a career perspective, she might be looking to date again, it might be her second marriage, her kids are grown and out of the house. And really, I want to shine a spotlight on this woman specifically. She's older. She has it all. She's experienced and wants skincare that can keep up with her.' Robinson has never understood how Gen X consumers are expected to fit the mold of Gen Z, for example, which has entirely different skincare concerns. 'People who I've worked with over the years, my family, they're Gen X consumers,' he said. 'And I'm like, why are we not speaking to them? Again, they've got the discretionary income. They have the power. Why are we not highlighting and showing them being real and sexy and confident and owning their beauty? [BeautyStat is] not forcing them to look like a Gen Z. And we're backing it up with science, clinical testing, results and actually showing. I can't believe some brands will talk about lines and wrinkles, but they're showing someone who doesn't have any.' BROOKLYN, NEW YORK - OCTOBER 21: Cosmetic Chemist & CEO at BeautyStat Ron Robinson attends BlogHer 21 Biz on October 21, 2021 in Brooklyn, New York. (Photo byfor BlogHer) Getty Images for BlogHer The industry isn't what it used to be. Even dating back to the beauty breakthrough of the pandemic, so much has evolved, making it an exciting time for cutting-edge innovation and next-gen packaging. Kleos+Klea, a nutrient-only skincare brand, is a prime example of taking an alternative route to development, as seen in its unique, synergistic, four-product collection that uses 413 targeted plant nutrients. 'Unlike aggressive treatments that can deplete skin health, our nutrient-rich formulations work harmoniously with the skin's processes, restoring essential elements often lacking in mature skin,' explained the brand's founder Tammy Demos, formerly of Osmosis and Cosmedix. 'We focus on holistic, preventative care that strengthens your skin's barrier, supports cellular function and promotes overall skin health.' This is just the beginning for advanced formulas, as other brands like Creal's will continue innovating for the color cosmetics side of things. 'It's not that this group doesn't know how to apply makeup, they do!' she says of her Gen X beauty community. 'It's just that often they're suffering from formula compatibility issues and they don't know it. We want them to know that their navigational nightmare of finding products that work for them is over.'
News.com.au
17-05-2025
- Health
- News.com.au
Beauty Diary: Cult vitamin C serum hits 20 years as ‘gold standard'
The internet is ablaze with what some have decided is the 'most exciting beauty news' in recent years. And what exactly is that piece of hot goss? Well, the 20-year patent on the SkinCeuticals C E Ferulic serum has just expired, opening the door for rival brands to copy its cult formula. The buzz is largely around the product's expensive price point, which with a RRP of $249, makes it easy to understand why consumers might be keen to get their hands on a cheaper version. But while beauty junkies collectively lose their minds at the prospect of scoring a bargain, the US brand is far from shaking in its boots – and for good reason. 'Despite there being many vitamin C serums on the market, SkinCeuticals C E Ferulic serum is the gold standard worldwide,' Dr Tania Romano, head of medical and education at SkinCeuticals, told The Beauty Diary. 'Dr Sheldon Pinnell, the founder of SkinCeuticals, started researching the relationship between topical vitamin C (l-ascorbic acid) and skin in the 1980s and 1990s, publishing many scientific findings in medical journals during this time (including the relationship between l-ascorbic acid and collagen formation in the skin). 'His research allowed him to formulate what we now know as C E Ferulic, which has been a game changer in the industry since its inception in 2005.' With decades of product development and research behind the cult-beauty buy before it even hit shelves 20 years ago, many experts have argued that even with the once secret formula now available on the open market, competitors could 'never catch up'. 'It's the most studied vitamin C serum on the market, with over 50 clinical studies and peer review articles, that's why it revolutionised the category,' said Jenny Liu, a board-certified dermatologist, in a recent video. While Australian dermal clinician Jayde, who goes by @drivenbybeauty online, explained splurging on C E Ferulic was a 'non-negotiable' as the product was 'stable' and had 'efficacy' – something not all vitamin C product's provide. Dr Romano echoed the views of the skin experts, stating that while 'dupe culture is huge in the cosmeceutical industry, it is very difficult to copy the formulation of another brand'. 'Although many other brands claim to have created 'dupes' of C E Ferulic, it is impossible for any of these products to be identical to the formulation we have at SkinCeuticals as they would not be sourcing their raw ingredients from the same manufacturers, and their formula combinations would not be the same either,' she said. 'An example I like to use it thinking about a croissant – you can buy one from your local bakery or one from an artisan baker in France… they may both use flour, butter, sugar and egg, but the sourcing of those ingredients will be different, the process of baking the croissant will be different, the oven it is baked it will be different and inevitably the end product won't be the same. 'Dupe culture has not really affected us because people who use our products understand we invest in research, science and technology to deliver the most efficacious products for the best skin health.' So there you have it. Case closed.
Yahoo
16-05-2025
- Entertainment
- Yahoo
d'Alba Held a Glamorous Global Event ‘d'Alba Trip in Como, Italy'
SEOUL, South Korea, May 16, 2025 (GLOBE NEWSWIRE) -- Korean Premium Vegan Beauty Brand d'Alba hosted another major global event, 'd'Alba Trip' in Italy. This time d'Alba held its global event trip to celebrate the brand's heritage and core philosophy in Como through exclusive activities attended by many well-known names in beauty industry. Held in the stunning locale of Lake Como, the two-day event gathered more than 80 guests, including global celebrities, influencers, and media members. Notable attendees included Jeon Somi, Irina Shayk, Ayaka Miyoshi, Nikita Willy and many more global guests who were invited to experience firsthand the elegance and innovation behind d'Alba's skincare line. On the first day, participants took part in an immersive Beauty Class to deepen their understanding of d'Alba's clean beauty philosophy. The session was led by renowned Korean makeup artist and global beauty creator Ri Sa Bae, who demonstrated expert tips using d'Alba's hero products and introduced two newly launched innovations, Vita Toning Line' and Green Tone-Up Sunscreen, both of which received enthusiastic acclaim. After a beautiful afternoon event surrounded by Lake Como's view, all guests enjoyed the serene sunset over Lake Como in a private yacht. The second day concluded with a glamorous Gala Dinner where all guests were served with an elegant meal and a captivating fireworks show, celebrating meaningful connections among attendees and strengthening their affinity for the brand. The event served as a celebration of d'Alba's continued growth and its commitment to sustainable, premium vegan skincare. 'Through this global trip, d'Alba not only celebrated its roots but also shared our vision for the future of beauty,' said a brand spokesperson. 'We're proud to lead the beauty industry with innovation, integrity, and global unity.' As a fast-rising player in the premium vegan beauty sector, d'Alba used this landmark occasion to further establish its position on the world stage, showcasing the brand's unwavering dedication to quality, sustainability, and radiant skincare. A photo accompanying this announcement is available at CONTACT: Name: Lee Won Jae Email: leewj1330@
Times
08-05-2025
- Health
- Times
The best LED face masks of 2025
Once upon a time LED masks and red light therapy were reserved for fancy facials, exclusive spas and the hands of highly-qualified dermatologists. But now, thanks to the beauty tech revolution, you no longer have to visit clinics for that hit of red light. Easy-to-use LED face masks are dominating the at-home beauty gadget market and becoming a non-negotiable in skincare devotees' weekly routines. With more options out there than ever before and some devices costing over £1,000, we've consulted dermatologists and skincare experts to bring you the ultimate guide to the best LED face masks money can buy in 2025. • This article contains affiliate links that earn us revenue Red light therapy for skin — the basics Right light therapy (RLT) is a non-invasive treatment that uses red light to improve skin appearance. How does it work? It uses low levels of red light to stimulate skin cells, helping them produce more energy and repair themselves. Advertisement What is it used for? Red light therapy and the consistent use of LED masks at home can help with many skin concerns. Red light works to soothe inflammation so results can be especially visible on those with pigmentation, redness and skin conditions such as eczema. It can also help with signs of acne and ageing. Who uses it? While light therapies used to be exclusively reserved for dermatologists as part of clinical treatments, at-home devices that use red and near-infrared light in LEDs face masks now mean you don't even have to leave the house. LED face mask types During fancy facials you would usually lie beneath a curved red light panel, whereas at-home LED masks can be fitted and adjusted to your face shape which in turn can improve outcomes. Medical aesthetics expert Dr Hany Abi Ghosn recommends choosing an LED mask that's flexible and made of medical-grade material rather than a hard-shelled mask. 'This ensures that the device can mould around the curves of the treatment areas and absorb as much of the emitted light as possible,' he says. While a full sheet that wraps across the face is the most commonplace, new innovations in the LED world include under-eye LEDs like MZ Skin by Dr Maryam Zamani's eye patches which target under-eye lines, wrinkles and visible signs of fatigue. Other designs include LEDs for the neck and décolletage and even helmets that emit red-light wavelengths to potentially help with hair growth. There are specialist designs to target blemishes, anti-ageing and portable options perfect for travelling, too. LED face masks — a dermatologist's view Dr Hany Abi Ghosn, an expert in medical aesthetics with a focus in non-surgical procedures including light therapy, has partnered with leading LED face mask brand Omnilux on a skincare range that optimizes light therapy results before, during and after treatments. Advertisement 'LED therapy is non-invasive and works naturally with the skin's healing process. Unlike UV light, LED light does not damage the skin but enhances its ability to repair itself, making it a safe and effective treatment for a wide range of conditions like acne, pigmentation, and ageing,' he says. 'These masks stimulate collagen production helping improve skin elasticity and reduce the appearance of ageing.' When it comes to LEDs, more lights aren't necessarily better, Dr Hany adds, as the irradiance in each LED bulb will spread across the skin. 'However, when the LEDs are positioned with too much space between them, it lowers the light concentration. Your skin must absorb the optimised wavelengths of light to reap the complete benefits of LED therapy,' he says. 'To ensure optimal absorption, consider the device's output intensity and proximity to your skin.' The best LED face masks to buy now The dermatologist-approved LED mask: Omnilux Contour Face This dermatologist-recommended LED mask from Omnilux reduces the appearance of fine lines and wrinkles. Unlike some hard shell face masks, this device is crafted from a flexible silicone designed to hug the contours of the face and target those hard to reach areas. It uses both red (633nm) and near-infrared (830nm) wavelengths and is one of the most powerful LED devices on the market, equipped with 132 medical-grade LEDs. The brand recommends using it 3 to 5 times a week to see the best results. £348, Omnilux The latest LED face mask: UKSkin LED dual light pro-therapy face mask UKlash, one of the leading lash serum brands, has released a hotly anticipated LED face mask, which attracted a waitlist of more than 1,000 people ahead of its launch. A combination of red and near-infrared light using 112 medical grade LEDs, it is crafted from a soft-touch silicone and ergonomically designed to mould to different shapes and sizes. The mask has been developed in collaboration with experts with more than 25 years experience to mimic the quality of salon treatments and help you achieve your skin goals — whether that be helping potentially brighten or tighten skin — from the comfort of your own home. £199, UKSkin The luxury LED face mask:Déesse Pro LED phototherapy mask One of the most expensive LED masks in the beauty gadget space is the Déesse Pro and for good reason — it is the most versatile with four different wavelengths across six different treatment modes to suit all skin concerns. The classic red light is supposed to purify, while the bacteria-killing blue can help reduce signs of acne. A brightening green, is a soothing post-procedure setting according to the brand, which can help boost circulation to promote skin healing. £1,440, Déesse Pro at Cult Beauty Advertisement The anti-ageing LED face mask: FAQ 201 ultra-lightweight silicone LED Mutlitaskers will love FAQ's ultra-lightweight, wireless LED mask, which is cleverly designed with an open eye area so you can read, work and scare your postman while reaping the benefits of red, green and blue light that target dark spots, fine lines and potentially help increase plumpness. Crafted from a unique flexi-silicon, this mask comfortably molds to your face like a second skin and features 600 optimized points of light. The brand also has LEDs specifically for your hands, neck and decolletage available. £449, FAQ at Harrods The acne LED face mask: Dr Dennis Gross DRx SpectraLite FaceWare Pro Former skin cancer researcher turned leading dermatologist, Dr Dennis Gross's best-selling LED mask uses both red and blue light, with the latter setting helping reduce acne-causing bacteria and the former aiming to reduce texture. In contrast to other masks that offer on average 10 to 15 minutes of treatment time, Dr Dennis Gross's version runs for a speedy 3 to 5 minutes. 'If acne reduction or collagen stimulation are your desired outcome, multiple sessions won't hurt you, but they also won't help,' he says. 'Skin cells become fully saturated after one three-minute session and can't absorb any additional light energy.' £465, Dr Dennis Gross at Look Fantastic The hair LED mask:CurrentBody LED Hair Growth Helmet Powered by red light (at 620-680nm wavelengths) this unique helmet covers the whole scalp. The idea is the light will help stimulate blood flow in the scalp and ensure hair follicles are kept in the hair growth phases to counteract hair thinning and shedding. CurrentBody's LED for hair also features built-in headphones which you can connect via bluetooth if you can't stand to sit through the 10-minute session in silence. £650, CurrentBody The portable LED skincare light: Solawave 4-in-1 radiant renewal skincare wand A futuristic, robo-esque mask is all well and good but to see the real benefits of red light therapy, dermatologists recommend using an LED mask consistently, and not taking a break every time you go on holiday. Thankfully, Solawave's nifty little wand is no bigger than a shaving razor so is pretty portable. As well as emitting red light which works on fine lines, dark circles and unwanted texture, the tool also gently massages the face which will hopefully promote better circulation. £119.99, Solawave at Healf The LED under eye patches:MZ SKIN LightMAX MiniPro Eyeconic LED eye device Combining the soothing element of a traditional under eye mask with the new tech of red light, this MZ Skin LED eye device is designed to stimulate collagen production and reduce the look of under-eye lines and dark circles. It features a hydrocolloid patch on the inside of the tool which includes skin-loving ingredients like niacinamide to brighten and hydrating sodium hyaluronate. £300, MZ Skin Advertisement LED mask colours — explained Blue Blue light penetrates the skin and can help kill acne-causing bacteria. It can also be used to reduce inflammation of active spots and the redness of scarring, as well as helping to prevent future breakouts as it regulates the sebaceous glands which are responsible for the production of oil. Red The most widely used light therapy, red LEDs are used to calm and plump the skin. Infrared light is found in most home LED masks and have longer wavelengths that in theory penetrate deeper than any other shade so it is ideal for treatments for the signs of aging. Green Although a green light setting isn't available on all at-home LED masks, if your main skin concern is pigmentation, it would be wise to invest in a device that has one. The light gets to work targeting any excess melanin (the pigment responsible for dark spots) clusters within the skin cells. Yellow You might struggle to find an at-home LED device that offers a yellow or amber setting, but it is believed to reduce swelling and create a more radiant complexion when used.
Yahoo
22-04-2025
- Business
- Yahoo
EVER Skincare Unveils Bold Rebrand, Celebrating Women's Journey Through Hormonal Skin Changes
NEW YORK, April 22, 2025 /PRNewswire/ -- EVER Skincare, a beloved leader in clean skincare solutions, today announced a comprehensive rebrand that honors women's evolving beauty needs as their hormones change. The refreshed identity reflects EVER's commitment to supporting women through their 30s and beyond with clinically-proven skincare that celebrates aging as an asset. Unlike traditional "anti-aging" brands, EVER's products are formulated specifically for women's unique skincare needs as their hormones change over time. As estrogen levels decline, skin elasticity, moisture, and brightness decrease. EVER's patented LSR10® formula, combined with megadoses of clinically tested active ingredients and botanicals, delivers visible results and counteracts these natural changes. "We believe aging should be celebrated and women should feel supported to look and feel their best at any age," said Jessica Norman, GM of EVER Skincare. "If anyone is to disrupt the 'anti-aging' industry, it's a group of women on a mission to empower others. We're proud to be the first to develop a product line specifically for this often-overlooked group." The rebrand includes a refreshed visual identity and reformulations throughout the product line, maintaining the efficacy women love with even cleaner standards. EVER's commitment to sustainability shines through its new packaging, featuring glass components, post-consumer recycled materials, and sugar-cane derived materials throughout the line. These upgrades position EVER to offer refillable canisters for several key products, encouraging customers to preserve packaging and decrease dependency on single-use containers. Additionally, EVER's enhanced website delivers a premium retail experience, providing detailed product descriptions and guidance on incorporating products into daily skincare routines. EVER's rebranded product line is available for retail partners nationwide at and customers at About EVER Skincare Founded in 2015, EVER Skincare is on a mission to revolutionize the way women feel about aging, empowering them to feel confident in their changing skin by offering clean, clinically-proven solutions that address the hormonal skin changes they experience as they age. Media Contact: View original content: SOURCE EVER Skincare Sign in to access your portfolio
