Latest news with #SkinnyJeans
Daily Mirror
14-05-2025
- Entertainment
- Daily Mirror
Kate Middleton's go-to jeans have a hidden support waistband to hide 'mum tums'
Princess Kate is often pictured out wearing one particular style of jeans, and it's one that offers secret support to the mid-section Let's be honest, if anyone can make jeans look like couture, it's Kate Middleton. Whether she's heading out for a royal engagement, chasing after the kids at home, or simply out and about doing regular mum things, the Princess of Wales consistently nails 'royal off duty' chic. And now, we've discovered the secret behind one of her most flattering wardrobe staples, and it's something many mums (and anyone who enjoys a bit of a comfy waistband) will want to hear. Kate has been spotted wearing a pair of skinny jeans from the British brand I Am Denim London, and trust us when we say they're not just any old skinnies. These are the Above and Beyond Tummy Friendly High Waist Skinny Jeans that are set to revolutionise your denim wardrobe. At £95, these jeans might feel like a bit of a splurge, but it's a worthwhile one. According to the brand, these jeans are designed with what they call tender tummy technology. It's basically a hidden hero for anyone who's ever dealt with what's affectionately known as a 'mum tum'– that little post-baby pooch or general tummy area we all have our own relationship with. So, what makes these jeans so magical? The brand explains that they've created the ultimate in tummy-friendly denim, using a unique design that offers full support and coverage of the midsection. The waistband is specially crafted to be soft, super stretchy and, most importantly, supportive without feeling like you're being squeezed into a denim corset. Essentially, you get comfort, confidence and style in one very royal-worthy package. Honestly, if it's good enough for Kate, it's good enough for us. The Princess is famously a fan of high-street fashion mixed with designer staples, and I Am Denim falls nicely in the middle of both. It's also a refreshing change to see a label acknowledging the very real, very normal changes our bodies go through. Whether you've had kids or not, most of us appreciate a little extra support now and then, especially when it comes without sacrificing style. I Am Denim gets that, and they've built an entire brand ethos around inclusivity, comfort and confidence. These jeans aren't about hiding your body, they're about dressing it with kindness. And while we fully believe it's always a good idea to spend a little more on good denim so that it lasts you longer (did you know it takes up to 10,000 litres of water to make a single pair of jeans?!), if you can't splash out £95, New look also boasts a nice lift and shape range of denim. Our head of shopping has personally tried out the brand's Blue Lift & Shape Jenna Skinny Jeans, £24.99, and they do feel comfy and supportive.
Yahoo
06-02-2025
- Entertainment
- Yahoo
True Religion Taps Anitta to Lead ‘Own Your True' Campaign
Who better to lead a new campaign that embraces individuality and celebrates self-expression than Brazilian pop star Anitta? The two-time Grammy nominated artist stars in True Religion's new brand platform, 'Own Your True.' More from Sourcing Journal Silver Jeans Amplifies Denim Lifestyle With Rock 'n' Roll-infused Spring Campaign Alix Earle Is Bringing Back Skinny Jeans with a New Campaign and Collaboration for Frame True Religion Acquired by American Eagle CEO-Chaired Investment Firm The campaign's hero video features original footage of Anitta's journey, inspiring audiences to embrace their authentic selves—something Anitta has championed throughout her career. 'My personal 'true' religion is loving myself and embracing everything that makes me who I am. I have always loved the True Religion brand and was thrilled to work with them to encourage people to never give up on their dreams, and to live their truest, most authentic selves,' Anitta stated. Through this campaign, True Religion aims to strengthen its position as a cultural leader. In January, the brand was acquired by Washington, D.C.-based private equity firm ACON Investments, L.L.C. and its strategic partner SB360 Capital Partners—a retail investment firm led by American Eagle CEO Jay Schottenstein. This partnership is focused on revitalizing the iconic brand and driving its successful comeback. Since 2020, the lifestyle denim brand has been widening its scope of products through licensing deals for footwear, children's wear, belts pet accessories and more. Collaborations with Saweetie and Megan Thee Stallion further expanded its reach with women. The Y2K brand landed back in the spotlight this winter after Oscar nominee Timothée Chalamet was seen several times wearing True Religion jeans and jackets. 'We felt the time was right to ignite a bigger cultural movement,' said Kristen D'Arcy, True Religion chief marketing officer. 'True Religion has always stood for disrupting the status quo and now the 'Own Your True' platform gives our community an outlet to confidently claim and express their individuality and their true selves. 'Own Your True' will be carried across several touch points, from True Religion's product assortment to content, collaborations and strategic activations. D'Arcy added that a few talent surprises to come in the months ahead. Activations begin this week in New Orleans ahead of Super Bowl LIX, where True Religion will host customization stations and other interactive activations at Sports Illustrated's The Party. The brand is also planning an activation at Coachella in April. Additionally, Team True, the brand's ambassador program that partners with rising and established stars and creators across sports, music, fashion and entertainment, will amplify 'Own Your True' through their own original content. Platform-specific strategies will be activated across Instagram, YouTube, TikTok and Pinterest. Streaming platforms include Paramount+, BET, MTV, and Samba TV. Audio marketing will scale this season with SoundCloud, SiriusXM, Pandora and podcast partnerships for new customer acquisition. A Live Nation collaboration will further connect True Religion with Anitta's fans. 'The company is now well positioned to embark on this exciting new chapter with cultural leadership at the forefront,' said Michael Buckley, True Religion CEO. ''Own Your True' isn't just a campaign; it's a statement of who we are now and where we're headed as a cultural force in the world of lifestyle brands. As we aim to build True Religion into a billion-dollar brand, we expect this new platform to be a driving force behind our growth strategy.'
