Latest news with #Slayrobe
Business Standard
5 days ago
- Business
- Business Standard
Slayrobe Launches India's First Intelligent Styling and Confidence Platform for Women
NewsVoir New Delhi [India], June 4: India's fashion-tech landscape takes a bold new turn with the launch of Slayrobe, the country's first intelligent styling and confidence platform for women. More than just an app, Slayrobe is a movement empowering women to reclaim their personal style through smart technology, conscious choices, and an unapologetically supportive community. By blending hyper-personalized styling, curated shopping, and a troll-free, women-only space, Slayrobe is rewriting the fashion rulebook, putting clarity, confidence, and individuality at the heart of every wardrobe decision. Built on a proprietary deep-tech engine powered by over 77,000 decision points and AI, Slayrobe delivers styling recommendations based on each woman's body type, skin tone, preferences, and lifestyle. With every interaction, Slayrobe's dynamic model learns and evolves, refining suggestions in real-time to create a styling experience that feels intuitive, intelligent, and entirely yours. From intelligent wardrobe planning to context-aware outfit pairings, the platform removes the guesswork from getting dressed, while curated shopping pathways promote conscious consumption. And with a spotlight on homegrown, conscious labels, Slayrobe champions sustainable choices that align with the modern woman's values. What truly distinguishes Slayrobe is its commitment to community and emotional well-being. In a first for India's fashion-tech space, the platform introduces a private, women-only, troll-free environment that fosters authentic conversations, peer support, and daily inspiration. It's a safe space for women to share, grow, and express themselves freely, without fear of judgment or unwarranted negativity. Fashion, through Slayrobe, becomes a safe and empowering space for self-expression and confidence-building. Founder and CEO Pooja Lalwani, a fashion entrepreneur with a deep understanding of the emotional complexities women face in their style journeys, shared the vision behind the platform, "Slayrobe was born from a need to make fashion personal, intentional, and empowering again. It isn't just about what you wear, it's about how fashion makes you feel. I wanted to create a space rooted in clarity and compassion, where women can show up with both style and substance, without compromise. At its core, Slayrobe is about helping every woman feel seen, supported, and truly confident in her own skin." Slayrobe has been meticulously designed to offer a seamless experience that blends expert styling logic, human insight, enhanced purposefully by AI. From professional-grade color analysis and fit guidance to pre-commerce decisions that minimize impulse buying, Slayrobe empowers women to shop smarter and dress with purpose. The app simplifies the daily chaos of decision-making and helps users unlock their personal style potential, not just through fashion choices, but through an overall journey toward greater self-assurance. Slayrobe made a grand debut on June 3rd with an exclusive, curated event at The Taj Palace, Delhi. The launch was attended by senior media members, influencers, and business leaders, featuring a compelling keynote address, live demonstration, immersive experience zones, and the Slaywalk - a solidarity ramp walk symbolizing the start of a revolution in fashion. This launch marks the arrival of a new era in Indian fashion, one where technology serves individuality, where conscious fashion replaces impulse, and where confidence is built through everyday decisions. Slayrobe is now live and available in India on Android and iOS, inviting women to join a community that is reimagining what it means to dress with intention and live with confidence. Slayrobe is India's first styling and confidence ecosystem built for women, a deep tech solution crafted at the intersection of proprietary logic and human insight, purposefully powered by AI. A category-creating force in pre-commerce, Slayrobe empowers women to make intentional style decisions before they buy and champions conscious consumption at every step. From personalized color and fit guidance to smart wardrobe planning, the platform delivers clarity at scale, eliminating guesswork, impulsive shopping, and daily decision fatigue. Slayrobe is a revolution, to reclaim fashion as a space of agency and self-expression empowering women to show up with confidence, blending style and substance without compromise. Central to this is a private, women-only, troll-free community designed to make confidence a shared, daily experience. Rooted in India and built for scale, Slayrobe is redefining how women engage with fashion and how they show up in the world. For more information, visit or follow @slayrobe on Instagram
Fashion Network
6 days ago
- Lifestyle
- Fashion Network
Slayrobe debuts as styling and confidence platform for women
Slayrobe, a new entrant in India's fashion-tech space, has launched as what it describes as the country's first intelligent styling and confidence platform tailored for women. Slayrobe announced that it blends AI-driven personalisation, curated shopping, and a supportive, women-only community to create a new approach to everyday styling. The platform's deep-tech engine processes over 77,000 decision points to deliver real-time recommendations based on individual body types, skin tones, preferences, and lifestyle needs, Slayrobe announced in a press release. Slayrobe offers features such as wardrobe planning, context-aware outfit pairings, and curated discovery of homegrown conscious labels, aiming to simplify dressing while promoting thoughtful consumption. 'Slayrobe was born from a need to make fashion personal, intentional, and empowering again," said Slayrobe's CEO and founder Pooja Lalwani in a press release. "It isn't just about what you wear, it's about how fashion makes you feel. I wanted to create a space rooted in clarity and compassion, where women can show up with both style and substance, without compromise. At its core, Slayrobe is about helping every woman feel seen, supported, and truly confident in her own skin." The platform also introduces a private, troll-free space for women to share experiences, seek inspiration, and support each other in their style journeys, announced the business. Slayrobe launched on June 3 at The Taj Palace in Delhi and is now available on Android and iOS.
Fashion Value Chain
6 days ago
- Business
- Fashion Value Chain
Slayrobe Launches India's First Intelligent Styling and Confidence Platform for Women
India's fashion-tech landscape takes a bold new turn with the launch of Slayrobe, the country's first intelligent styling and confidence platform for women. More than just an app, Slayrobe is a movement empowering women to reclaim their personal style through smart technology, conscious choices, and an unapologetically supportive community. By blending hyper-personalized styling, curated shopping, and a troll-free, women-only space, Slayrobe is rewriting the fashion rulebook, putting clarity, confidence, and individuality at the heart of every wardrobe decision. Slayrobe Launches India's First Intelligent Styling and Confidence Platform for Women Built on a proprietary deep-tech engine powered by over 77,000 decision points and AI, Slayrobe delivers styling recommendations based on each woman's body type, skin tone, preferences, and lifestyle. With every interaction, Slayrobe's dynamic model learns and evolves, refining suggestions in real-time to create a styling experience that feels intuitive, intelligent, and entirely yours. From intelligent wardrobe planning to context-aware outfit pairings, the platform removes the guesswork from getting dressed, while curated shopping pathways promote conscious consumption. And with a spotlight on homegrown, conscious labels, Slayrobe champions sustainable choices that align with the modern woman's values. What truly distinguishes Slayrobe is its commitment to community and emotional well-being. In a first for India's fashion-tech space, the platform introduces a private, women-only, troll-free environment that fosters authentic conversations, peer support, and daily inspiration. It's a safe space for women to share, grow, and express themselves freely, without fear of judgment or unwarranted negativity. Fashion, through Slayrobe, becomes a safe and empowering space for self-expression and confidence-building. Founder and CEO Pooja Lalwani, a fashion entrepreneur with a deep understanding of the emotional complexities women face in their style journeys, shared the vision behind the platform, 'Slayrobe was born from a need to make fashion personal, intentional, and empowering again. It isn't just about what you wear, it's about how fashion makes you feel. I wanted to create a space rooted in clarity and compassion, where women can show up with both style and substance, without compromise. At its core, Slayrobe is about helping every woman feel seen, supported, and truly confident in her own skin.' Slayrobe has been meticulously designed to offer a seamless experience that blends expert styling logic, human insight, enhanced purposefully by AI. From professional-grade color analysis and fit guidance to pre-commerce decisions that minimize impulse buying, Slayrobe empowers women to shop smarter and dress with purpose. The app simplifies the daily chaos of decision-making and helps users unlock their personal style potential, not just through fashion choices, but through an overall journey toward greater self-assurance. Slayrobe made a grand debut on June 3rd with an exclusive, curated event at The Taj Palace, Delhi. The launch was attended by senior media members, influencers, and business leaders, featuring a compelling keynote address, live demonstration, immersive experience zones, and the Slaywalk – a solidarity ramp walk symbolizing the start of a revolution in fashion. This launch marks the arrival of a new era in Indian fashion, one where technology serves individuality, where conscious fashion replaces impulse, and where confidence is built through everyday decisions. Slayrobe is now live and available in India on Android and iOS, inviting women to join a community that is reimagining what it means to dress with intention and live with confidence. About Slayrobe Slayrobe is India's first styling and confidence ecosystem built for women, a deep tech solution crafted at the intersection of proprietary logic and human insight, purposefully powered by AI. A category-creating force in pre-commerce, Slayrobe empowers women to make intentional style decisions before they buy and champions conscious consumption at every step. From personalized color and fit guidance to smart wardrobe planning, the platform delivers clarity at scale, eliminating guesswork, impulsive shopping, and daily decision fatigue. Slayrobe is a revolution, to reclaim fashion as a space of agency and self-expression empowering women to show up with confidence, blending style and substance without compromise. Central to this is a private, women-only, troll-free community designed to make confidence a shared, daily experience. Rooted in India and built for scale, Slayrobe is redefining how women engage with fashion and how they show up in the world. For more information, visit or follow @slayrobe on Instagram
The Hindu
7 days ago
- Business
- The Hindu
Slayrobe: New AI Fashion App with Colour Analysis, Wardrobe Tools & Style Tips
Browse. Add to cart. Pay. While this has been the common way of shopping online, a new app aims to change this for women. Slayrobe, helmed by Delhi-based Pooja Lalwani, who has led fashion tech initiatives at Google, Tommy Hilfiger, and Calvin Klein in the past, is aimed at being a 'structured, intelligent styling platform that puts the user's body, story, and style agenda at the centre'. Here, once users log in, they first enter their height, identify their body shape, features they are looking at flaunting/downplaying, and their 'vibe'. Think diva, boss, and the like. This data then helps the app curate shoppable looks, recommend outfits, make-up, and jewellery. Like something? The app will lead you to the respective product's brand website. 'Unlike shopping or content apps, Slayrobe pioneers the creation of a pre-commerce layer, helping women understand what works for them, why it works, and how to use every day,' says Pooja. Slayrobe offers users a range of services, including a professional-grade 12-season colour analysis to identify your most flattering shades, product recommendations, and wardrobe management tools. 'The latter comprises handpicked styles and styling suggestions, including exclusive access to products of homegrown brands such as UnDenim and Pieux. We also have a library of shoppable lookbooks, posts, and blogs,' says Pooja. She adds that expert-led content and webinars will also be available alongside an AI-powered chat-based support 'trained on both, style and confidence-related topics'. 'Powered by a proprietary algorithm trained on over 70,000 styling decision points, and enhanced by AI, the app brings together expert styling logic, colour science, appearance psychology, and fashion intelligence.' The idea to create such an app came about when Pooja, through her stints in fashion and tech, increasingly found 'fashion getting faster, louder, more data-driven'. 'And when the narrative shifted to sustainability and waste reduction, it stayed stuck on the production side, addressing supply chain, circularity and design. No one addressed the rack of returns and the fact that the constant overwhelm of products wasn't helping women,' says the entrepreneur who started researching the app in late 2024, and conducted interviews, surveys, and discussions 'to bring on potential users (over 1,000 women) to validate the idea'. The actual product build, refinement, and testing came together over the past six months, she says. For styling logic and inputs, 'besides leveraging fashion literature spanning over 100 publications, simplifying 70,000 decision points, we've also worked with consultants; image professionals, designers, technical product advisors,' explains Pooja. As for posts, blogs, and shoppable lookbooks on the app, they have been developed in-house. 'We've sought inputs from stylists, designers and content experts where relevant,' she says, 'During our beta with a real audience of over 25 participants, this content was reviewed and validated by a diverse group, including fashion house owners, beauty and makeup artists, working professionals, and individuals with formal fashion education.' If you are not looking at buying more, the app also has a feature to help organise your wardrobe. Simply take pictures of your clothes and accessories, and the app will give options on how to pair them together. 'It even prompts when a match isn't found. The same refined logic runs while shopping for new items to suggest relevant pairings and styles,' she adds. Currently operating on a 'freemium' model, users can download and use basic community features, blogs, content, and chat for free. 'For advanced features, like colour analysis, wardrobe management, and a curated shopping experience, a periodic subscription is required,' Pooja concludes. The app is available to download on the Play Store and iOS. The subscription is priced at ₹499 a month, but launches at an introductory price of ₹199.
