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Nazara Technologies acquires Smaaash Entertainment, invests Rs 126 crore
By Aditya Bhagchandani Published on June 7, 2025, 16:23 IST
Nazara Technologies Limited has officially acquired Smaaash Entertainment Private Limited, marking a strategic expansion in the gaming and entertainment space. The development follows the approval of Nazara's resolution plan by the National Company Law Tribunal (NCLT), Mumbai Bench.
As part of the deal, Nazara has infused Rs 10 crore in equity to acquire 100% of Smaaash's shareholding, making it a wholly owned subsidiary. Additionally, the company extended an unsecured inter-corporate loan of Rs 116 crore to Smaaash for settling creditor dues, bringing the total investment to Rs 126 crore.
Smaaash, known for its immersive gaming and entertainment centres across India, reported revenue of Rs 112.34 crore in FY24. The acquisition, completed on June 6, 2025, aligns with Nazara's strategy of inorganic growth in the gaming sector. The company also stated that the acquisition was not a related party transaction and all required regulatory approvals were obtained.
Nazara now has full control over Smaaash's operations, which include popular entertainment offerings such as bowling, go-karting, and other gaming formats across 11 locations in India. The move is expected to strengthen Nazara's presence in the experiential gaming domain.
Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
