Latest news with #Smartifai
Khaleej Times
29-01-2025
- Business
- Khaleej Times
UAE emerges as hub for AdTech industry
UAE is pioneering the AdTech industry, by positioning itself a global hub for innovation and technology. Advertising is no longer based on demographic targeting or basic contextual insights. 2025 trends has changed its landscape demands and directed it towards nuanced, audience-centric approaches. Smartifai's newly patented solution epitomizes this shift by leveraging AI to deliver actionable audience context signals, enabling brands to design campaigns that resonate across diverse consumer journeys. Now, in 2025 Smartifai is leading the industry , with its patent filling for the audience context solutions. This broadens the horizons for trends in the market as brands and advertisers rely on cutting-edge tehcnologies to connect with their audience in an authentic manner. According to Sachin Kumar, CEO of Smartifai, 'Our vision redefines how brands understand their audiences. We're focusing on context at its core, empowering advertisers with deeper insights to create more impactful connections.' Smartifai's proprietary Contextual Curation™ focuses on a growing industry trend: The focal point is high-quality, brand-safe advertising spaces. The partnership with premium publishers , allows Smartifai to ensure advertisers access inventory that aligns with their values and objectives. This ideally is a reflection of regional focus on trust and relevance in advertising as brands in the UAE always prioritise authentic engagement over mass reach. UAE has played a role as a launchpad for global innovation, and this is clearly demonstrated in Smartifai's roadmap. The patent in place is an integral part of a larger expansion strategy that will expand the company's footprint and diverge into new markets. This is a holistic approach for AdTech spaces, and fosters UAE's vision to foster the tech ecosystem that amplifies both regional and international growth. The rise of the audiences context intelligence indicates a transition towards a 'smarter', and conscious form of advertising. After an in-depth analysis of consumer touch points, whilst adhering to data protection regulations, a solution like Smartifai sets an integral benchmark in the industry. This aligns with global conversations around ethical advertising and positions the UAE as a leader in future-focused AdTech practices. As the year unfolds, expect to see more UAE-based innovators shaping global AdTech trends, with a focus on delivering precision, efficiency, and meaningful connections. Smartifai's milestone is just the beginning of what promises to be a groundbreaking year for the industry.
Mid East Info
27-01-2025
- Business
- Mid East Info
Smartifai Files Patent to Solidify Its Position as a Leader in Audience Context Solutions - Middle East Business News and Information
Massive Media: In a major step towards reshaping the AdTech industry, Dubai-based Smartifai has filed a patent with the United States Patent and Trademark Office (USPTO) on January 14, 2025, for its revolutionary audience context solution. This development highlights the company's evolution from a contextual advertising provider to a leading authority in audience context intelligence, enabling brands to connect with their audiences more effectively and meaningfully. The patent reinforces Smartifai's commitment to innovation and sets the stage for its global expansion strategy. By leveraging insights from a multitude of consumer touchpoints, the company is redefining how brands create personalized, impactful campaigns that resonate with their target audiences. Positioning Smartifai as the Industry's Context Authority unlike traditional platforms that focus solely on contextual advertising, Smartifai's approach emphasizes delivering robust audience context signals generated across diverse consumer journeys. Supported by proprietary technologies and strategic publisher partnerships, Smartifai empowers brands with actionable contextual insights, ensuring unparalleled precision and resonance in their campaigns. 'Our patent filing aligns with our vision of global expansion and redefines how audience understanding is achieved at its core,' said Sachin Kumar, CEO and Co-Founder of Smartifai. 'By focusing on audience context rather than limiting ourselves to contextual advertising, we are positioning Smartifai as the preferred platform for brands seeking deeper consumer insights.' In tandem with this progress, Smartifai is introducing CONTEXTUAL CURATION™, a proprietary framework that delivers highly curated contextual inventory through premium publisher partnerships. This innovative approach ensures advertisers have access to brand-safe, high-quality inventory, enabling them to achieve unmatched efficiency and effectiveness in their campaigns. As part of its future roadmap, Smartifai plans to extend its coverage to a wider publisher ecosystem, further strengthening the depth and quality of contextual inventory available to its partners. This move reflects Smartifai's commitment to building a scalable, dynamic infrastructure that serves the evolving needs of brands and publishers. Global Expansion and Strategic Vision The patent filing represents a pivotal step in Smartifai's journey as it prepares to expand its operations into new markets and deepen relationships with leading advertisers, media agencies, and publishers. By advancing industry-leading audience context intelligence, Smartifai is carving out a distinct identity that sets it apart in the AdTech landscape. 'Smartifai is not just building tools for better advertising; we're creating a foundation for brands to understand and engage with audiences more effectively across diverse contexts,' said Herman D'Souza, COO & Co-Founder of Smartifai. 'This patent reinforces our commitment to innovation and positions us as leaders in audience context solutions globally.'
Zawya
27-01-2025
- Business
- Zawya
Smartifai files patent to solidify its position as a leader in audience context solutions
Dubai, UAE, Massive Media: In a major step towards reshaping the AdTech industry, Dubai-based Smartifai has filed a patent with the United States Patent and Trademark Office (USPTO) on January 14, 2025, for its revolutionary audience context solution. This development highlights the company's evolution from a contextual advertising provider to a leading authority in audience context intelligence, enabling brands to connect with their audiences more effectively and meaningfully. The patent reinforces Smartifai's commitment to innovation and sets the stage for its global expansion strategy. By leveraging insights from a multitude of consumer touchpoints, the company is redefining how brands create personalized, impactful campaigns that resonate with their target audiences. Positioning Smartifai as the Industry's Context Authority unlike traditional platforms that focus solely on contextual advertising, Smartifai's approach emphasizes delivering robust audience context signals generated across diverse consumer journeys. Supported by proprietary technologies and strategic publisher partnerships, Smartifai empowers brands with actionable contextual insights, ensuring unparalleled precision and resonance in their campaigns. 'Our patent filing aligns with our vision of global expansion and redefines how audience understanding is achieved at its core,' said Sachin Kumar, CEO and Co-Founder of Smartifai. 'By focusing on audience context rather than limiting ourselves to contextual advertising, we are positioning Smartifai as the preferred platform for brands seeking deeper consumer insights.' In tandem with this progress, Smartifai is introducing CONTEXTUAL CURATION™, a proprietary framework that delivers highly curated contextual inventory through premium publisher partnerships. This innovative approach ensures advertisers have access to brand-safe, high-quality inventory, enabling them to achieve unmatched efficiency and effectiveness in their campaigns. As part of its future roadmap, Smartifai plans to extend its coverage to a wider publisher ecosystem, further strengthening the depth and quality of contextual inventory available to its partners. This move reflects Smartifai's commitment to building a scalable, dynamic infrastructure that serves the evolving needs of brands and publishers. Global Expansion and Strategic Vision The patent filing represents a pivotal step in Smartifai's journey as it prepares to expand its operations into new markets and deepen relationships with leading advertisers, media agencies, and publishers. By advancing industry-leading audience context intelligence, Smartifai is carving out a distinct identity that sets it apart in the AdTech landscape. 'Smartifai is not just building tools for better advertising; we're creating a foundation for brands to understand and engage with audiences more effectively across diverse contexts,' said Herman D'Souza, COO & Co-Founder of Smartifai. 'This patent reinforces our commitment to innovation and positions us as leaders in audience context solutions globally.' About Smartifai Smartifai is a leading innovator in audience context intelligence, helping advertisers and publishers unlock the power of consumers' contextual insights. It uses AI agents built on Natural Language Processing (NLP) and Computer Vision technologies to analyze content and provide precise, privacy-compliant solutions that prioritize brand safety and audience relevance.
