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National Post

Smartpin Launches to Modernize Asset Tracking for Any Business

Article content Built on a decade of innovation and scale, a self-serve, commercial-grade Bluetooth location platform that delivers real-world visibility for 10 or 10,000 assets — no infrastructure required. Article content Article content SAN MATEO, Calif. — In a world where we can track a $20 pizza in real time, businesses of all types are still losing billions in assets and equipment every year—buried in spreadsheets, stranded in yards, misplaced, or stolen without a trace. Smartpin is here to change that. Article content Today marks the launch and general availability of Smartpin, a radically simple asset tracking platform that brings enterprise-ready location visibility to any business—without infrastructure, without complexity, and without sales calls. Article content Smartpin isn't another tracker—it's the first self-serve asset visibility-as-a-service platform, purpose-built for teams and the countless millions of unpowered assets that traditional GPS solutions leave behind. Article content Built on a massive commercial grade network of 80+ million Bluetooth access points from partners like Life360 and Tile, Smartpin gives teams an instant way to tag, track, and recover what matters—whether it's 10 power tools or 10,000 trailers. Article content 'Smartpin is for field and operations teams who move the world—stuck between overpriced enterprise cellular-GPS solutions and hacked-together consumer finding platforms' said Jeff Houlé, co-founder of Smartpin. 'We're giving them something better: powerful, self-serve location intelligence that's simple to use, built for business, ready to scale – and we're not stopping there – this is the foundation for a world where every asset is visible, connected, and recoverable from practically anywhere on Earth.' Article content Highlights: Article content Smartpin is launching with powerhouse partners: Article content Life360 delivers the massive, always-on network to make asset recovery near real-time and real-world. On the horizon, Hubble Network will extend our Bluetooth coverage directly to satellites. Article content 'This is exactly what we built the Life360 and Tile network for—solving real-world problems with zero friction,' said Chris Hulls, co-founder and CEO of Life360. 'Smartpin puts powerful location tech in the hands of the teams that keep business moving. It's practical, fast to deploy, and helps them move quicker and keep track of what matters.' Article content 'The future of location intelligence is always-on, always accessible, even off the grid,' said Alex Haro, co-founder of Hubble Network. 'Smartpin is ahead of the curve with a platform built for Bluetooth direct-to-satellite visibility. We're excited to partner with them to make that future real. Article content Smartpin is live now. Article content Start your 30-day platform trial today. No complicated demos. Just visibility that works. Article content About Life360: Article content Life360, a family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and Tile tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 83.7 million monthly active users (MAU), as of March 31, 2025, across more than 170 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit Article content About Hubble Network: Article content Founded by a team of experts in wireless communications, space, and industrial IoT applications, Hubble Network is creating a global satellite network that any Bluetooth-enabled device can connect, enhancing global accessibility and efficiency. The company aims to connect a billion devices, establishing the world's first global, cost-efficient, low-power network. Article content Smartpin is on a mission to unlock asset visibility at scale for any business. Built for the millions of untracked, off-grid assets and vital equipment across industries buried in spreadsheets, stranded in yards, misplaced, or stolen without a trace, Smartpin combines a massive global Bluetooth location network with a frictionless SaaS model to deliver near real-time location intelligence for assets and equipment—no infrastructure required. Designed to serve the growing, underserved markets in field operations, logistics, and asset-intensive sectors, Smartpin is architected to scale—from global Bluetooth direct-to-satellite connectivity to AI-powered operational intelligence. Article content Article content Article content Article content Article content Article content