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Vancouver brand Smash + Tess pops up at Surrey's Guildford Town Centre
Vancouver brand Smash + Tess pops up at Surrey's Guildford Town Centre

The Province

time29-04-2025

  • Entertainment
  • The Province

Vancouver brand Smash + Tess pops up at Surrey's Guildford Town Centre

Jillian Harris will be hosting a meet-and-greet and a collaboration launch at the pop-up at Guildford Town Centre on May 4. Vancouver brand Smash + Tess has popped up at Guildford Town Centre through May 19. Photo by Jesse Holland / Treeline Visuals Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. The news: Smash + Tess pop-up shop. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Exclusive articles by top sports columnists Patrick Johnston, Ben Kuzma, J.J. Abrams and others. Plus, Canucks Report, Sports and Headline News newsletters and events. Unlimited online access to The Province and 15 news sites with one account. The Province ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles and comics, including the New York Times Crossword. Support local journalism. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Exclusive articles by top sports columnists Patrick Johnston, Ben Kuzma, J.J. Abrams and others. Plus, Canucks Report, Sports and Headline News newsletters and events. Unlimited online access to The Province and 15 news sites with one account. The Province ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles and comics, including the New York Times Crossword. Support local journalism. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Why we love it: Vancouver-headquartered clothing brand Smash + Tess has popped up at Guildford Town Centre. The goal of the space, according to Smash + Tess co-founder Ashley Freeborn, is for shoppers to 'let loose, hang out and try on clothes.' On through May 19, the Centre Court pop-up marks the first retail pop-up partnership for the Surrey shopping centre. For Freeborn, the pop-up represents an important opportunity for people to touch and try on the direct-to-consumer brand's wares in-person — and also feel good. 'Whether people buy something or they don't buy anything, I want them to leave feeling like a million bucks,' says Freeborn. 'Yes, we want them to touch the clothes, we want them to feel the clothes, but it's also just a super-positive, uplifting space.' This advertisement has not loaded yet, but your article continues below. Vancouver brand Smash + Tess has popped up at Guildford Town Centre through May 19. Photo by Treeline Visuals Jesse Holland / Treeline Visuals The brand behind the 'Romper Revolution,' Smash + Tess is also known for its design partnerships, which have included collabs with Canadian TV star Kaitlyn Bristowe, body positivity influencer Sarah Nicole Landry of @TheBirdsPapaya and others. Perhaps one of the buzziest continuing collaborations for the brand has been with Jillian Harris. The Kelowna-based entrepreneur and former TV star will appear at the pop-up shop on May 4 to help launch her latest collection with the brand called Garden Party. 'It's an exclusive opportunity to shop Jillian Harris before it goes online,' Freeborn says of the ticketed shopping night. 'We always know it sells out like that … I assume it will be gone pretty quickly.' The event takes place at the shopping centre from 7 to 9 p.m. on May 4. Tickets are $10, with the price being redeemable toward a Smash + Tess purchase made during the event. For more information about tickets, which go on sale April 28 at 10 a.m., visit: The price: From $65. The retailer: Read More

Vancouver brand Smash + Tess pops up at Surrey's Guildford Town Centre
Vancouver brand Smash + Tess pops up at Surrey's Guildford Town Centre

Vancouver Sun

time28-04-2025

  • Entertainment
  • Vancouver Sun

Vancouver brand Smash + Tess pops up at Surrey's Guildford Town Centre

Article content The goal of the space, according to Smash + Tess co-founder Ashley Freeborn, is for shoppers to 'let loose, hang out and try on clothes.' Article content On through May 19, the Centre Court pop-up marks the first retail pop-up partnership for the Surrey shopping centre. For Freeborn, the pop-up represents an important opportunity for people to touch and try on the direct-to-consumer brand's wares in-person — and also feel good. Article content Article content 'Whether people buy something or they don't buy anything, I want them to leave feeling like a million bucks,' says Freeborn. 'Yes, we want them to touch the clothes, we want them to feel the clothes, but it's also just a super-positive, uplifting space.' Article content Article content The brand behind the 'Romper Revolution,' Smash + Tess is also known for its design partnerships, which have included collabs with Canadian TV star Kaitlyn Bristowe, body positivity influencer Sarah Nicole Landry of @TheBirdsPapaya and others. Article content Perhaps one of the buzziest continuing collaborations for the brand has been with Jillian Harris. The Kelowna-based entrepreneur and former TV star will appear at the pop-up shop on May 4 to help launch her latest collection with the brand called Garden Party. Article content Article content 'It's an exclusive opportunity to shop Jillian Harris before it goes online,' Freeborn says of the ticketed shopping night. 'We always know it sells out like that … I assume it will be gone pretty quickly.' Article content Article content

GUILDFORD TOWN CENTRE ANNOUNCES IMMERSIVE SMASH + TESS POP-UP
GUILDFORD TOWN CENTRE ANNOUNCES IMMERSIVE SMASH + TESS POP-UP

Yahoo

time20-03-2025

  • Entertainment
  • Yahoo

GUILDFORD TOWN CENTRE ANNOUNCES IMMERSIVE SMASH + TESS POP-UP

'Spring Fling' retail experience to feature iconic Rompers and loungewear and an exclusive Jillian Harris Garden Party Collection sneak peek SURREY, BC, March 20, 2025 /CNW/ - Guildford Town Centre, Surrey's premier shopping destination, introduces Spring Fling, an exclusive pop-up experience with beloved Romper Revolution brand, Smash + Tess. From April 18 to May 19, visitors to the Centre can shop the digitally-native brand's iconic Rompers and bestsellers. Guildford shoppers will also have exclusive first access to a new Jillian Harris x Smash + Tess Garden Party Collection. Located in Centre Court, Lower Level, the 660 square foot pop-up is a striking structure, designed to reflect the playful and inclusive values Smash + Tess is known for. Decorated with greenery and lush flowers, velvety shades of rich lavender cover the pop-up's interior and carry through to the fitting rooms– each fitted with organic-shaped wall mirrors–creating a warm and inviting space to lounge and shop Smash + Tess' latest collections. In addition to offering Smash + Tess' full size range in the pop-up, a special Smash + Tess x Jillian Harris Collection will launch exclusively at the Centre on May 5 while quantities last. Inspired by Jillian Harris's love for lush gardens and whimsical outdoor gatherings, the Garden Party Collection features four darling designs in soft pastel hues, dreamed up by Jillian herself and embraces the spirit of spring and summer. The lineup of versatile styles includes a maxi dress, mini dress, romper, and summer cardigan is available in sizes 2XS-4X and is designed to make everybody feel chic and confident! "We're excited to bring Smash + Tess and the Jillian Harris x Smash + Tess Garden Party Collection to life at Guildford Town Centre," says Ashley Freeborn, Co-founder of Smash + Tess. "As a Vancouver-based online brand, we love any opportunity to connect with our community in a physical space, where fans can try on our signature pieces and experience the collection up close." To celebrate the Garden Party Collection launch, Guildford Town Centre will host an exclusive meet-and-greet event with Jillian Harris on May 4, 2025, from 7:00 p.m. to 9:00 p.m. This ticketed event will give attendees the first opportunity to shop the collection, with bubbly, lite bites, and a chance to snap photos with Jillian. Tickets for this are $10 and redeemable with any Smash + Tess purchase that night (in Centre purchase only). Tickets for purchase will be available at at 10am on April 28, 2025. Following the event, the Jillian Harris x Smash + Tess Garden Party Collection will be available to the general public at the Guildford Town Centre pop-up from May 5-6, while quantities last. For those unable to attend, the collection will officially launch online at on May 7. For further information about Guildford Town Centre and the Spring Fling pop-up, visit MEDIA ASSETSSmash + Tess Collection ImageryPop-up imagery: Available April 22 About Guildford Town Centre:Guildford Town Centre, a shopping mall situated in Surrey, British Columbia, Canada, has been catering to shoppers since its establishment on November 8, 1966. With hundreds of stores and restaurants, including popular brands like Hudson's Bay, Walmart, Apple, and The LEGO Store, it's a go-to destination for shopping and dining. Notably, it holds the title of the largest mall in the Lower Mainland south of the Fraser River and ranks as the third-largest in British Columbia. For more information, visit About Smash + TessSmash + Tess is a woman-owned and Canadian designed brand created by mother-daughter duo Ashley and Teresa Freeborn. Ushering in a new wave of everywear that is effortlessly chic and ethically produced, Smash + Tess has created a coveted clothing line that celebrates simplicity, style and comfort. Smash + Tess is made for every body, celebrating inclusivity and connecting people of all shapes and sizes. The Smash + Tess "Romper Revolution" also promotes a do-good, feel-good approach, through their fundraising efforts that have benefited organizations such as Rainbow Railroad, the Marsha P. Johnson Institute, Girl Up, BC Women's Hospital, Mamas for Mamas and more. For more information visit SOURCE Guildford Town Centre View original content to download multimedia: Sign in to access your portfolio

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