22-05-2025
Sniff Hotels is now 123 Reserve: New name, same mission to simplify global hotel bookings
ASCURRA, SANTA CATARINA, Brazil, May 22, 2025 (GLOBE NEWSWIRE) -- The international hotel booking platform Sniff Hotels officially announces its brand and domain migration to 123 Reserve. This change is part of a global growth strategy and market repositioning, while maintaining its commitment to a fast, secure, and intuitive booking experience for travelers around the world.
"The transition to 123 Reserve represents an important step in the evolution of our brand," says , founder of the platform. "Our focus remains the same: to offer a modern and efficient solution for booking hotels easily, whether for tourism or business."
The new brand identity comes with a series of technical and visual improvements, including a redesigned interface, optimized mobile performance, and a smarter search system — all without altering the core features that made Sniff Hotels a trusted choice in the travel and hospitality sector.
The migration has been carefully planned to ensure a seamless experience for users. All visits to the previous website are automatically redirected to the new domain, preserving bookmarks, history, and external links.
About 123 Reserve
123 Reserve is a global platform specializing in hotel bookings, connecting travelers to thousands of lodging options in various destinations. With an intuitive interface, efficient comparison tools, and multilingual support, the platform delivers a practical, reliable, and personalized booking experience for every user profile.
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