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Snorkel AI Announces $100 Million Series D and Expanded Platform to Power Next Phase of AI with Expert Data
Snorkel AI Announces $100 Million Series D and Expanded Platform to Power Next Phase of AI with Expert Data

Business Wire

time29-05-2025

  • Business
  • Business Wire

Snorkel AI Announces $100 Million Series D and Expanded Platform to Power Next Phase of AI with Expert Data

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today, Snorkel AI announced general availability of two new product offerings on the Snorkel AI Data Development Platform: Snorkel Evaluate and Snorkel Expert Data-as-a-Service. These launches advance its mission to turn knowledge into specialized AI—helping teams move from prototype to production at scale by leveraging Snorkel AI's programmatic data development technology. In addition, Snorkel AI announced it has raised $100 million in Series D funding at a $1.3 billion valuation, led by Addition. This new funding will fuel continued research and innovation in evaluating and tuning specialized AI systems with expert data. While large language models (LLMs) offer immense potential, enterprises cannot confidently deploy them 'off the shelf' for specialized business cases. According to Gartner, through 2026, organizations that fail to establish scalable AI data practices will see over 60% of AI projects abandoned. Achieving production-ready AI requires domain-specific data for fine-grained evaluation and model tuning methodologies. 'We are seeing a surge of momentum around agentic AI, but specialized enterprise agents aren't ready for production in most settings,' said Alex Ratner, Co-founder and CEO of Snorkel AI. 'Enterprises need domain-specific data and expertise to make this a reality. We're excited to deliver on this need and help AI innovators develop expert data to bring their LLM and agentic systems into production with our new offerings, which round out Snorkel's unified AI data development stack.' Snorkel Evaluate Snorkel AI is expanding its AI Data Development Platform with the general availability of Snorkel Evaluate, enabling users to build specialized, fine-grained evaluation of models and agents. Powered by Snorkel AI's unique programmatic approach to curating AI ready data, this new offering allows enterprises to scale their evaluation workflows to confidently deploy AI systems to production. Snorkel Evaluate includes programmatic tooling for benchmark dataset creation, the development of specialized evaluators, and error mode correction. These tools help users go beyond generic datasets and off-the-shelf 'LLM-as-a-judge' approaches to efficiently build actionable, domain-specific evaluations. 'To unlock Claude's full potential, we need new evaluation approaches with domain expertise and human feedback,' said Kate Jensen, Head of Revenue at Anthropic. 'Anthropic is committed to working with innovators like Snorkel AI to ensure AI systems are refined, reliable, and aligned to enterprise needs.' Snorkel Expert Data-as-a-Service Snorkel Expert Data-as-a-Service is a white-glove solution to deliver expert datasets for frontier AI system evaluation and tuning to enterprises. Leading LLM developers are already partnering with Snorkel AI to create datasets for advanced reasoning, agentic tool use, multi-turn user interaction, and domain-specific knowledge. The offering combines Snorkel's network of highly trained subject matter experts with its unique programmatic technology platform for data labeling and quality control, enabling efficient delivery of specialized datasets. Snorkel Expert Data-as-a-Service equips enterprises to mix in-house expertise and data with proprietary datasets developed using outsourced expertise. Snorkel AI's Series D Funding and Market Momentum The rollout of these new offerings underscores Snorkel AI's commercial momentum. Today, the company also announced it has raised $100 million in Series D funding at a $1.3 billion valuation, led by Addition, with participation from Prosperity 7 Ventures, existing investors Greylock and Lightspeed, and existing strategic investors including BNY and QBE Ventures. The round brings Snorkel AIʼs total funding to $237 million since its founding in 2019. This fresh capital supports the company's expansion of its engineering, research, and go-to-market efforts for its unified AI Data Development Platform. 'With innovations like Snorkel Expert Data-as-a-Service and Snorkel Evaluate, Snorkel AI enables organizations to build AI models more efficiently and ensure they perform at the highest levels in specialized, real-world applications,' said Todd Arfman, Partner at Addition. 'This powerful, data-centric approach is accelerating the deployment of reliable AI at scale — and we're proud to partner with Snorkel AI as they redefine what's possible in enterprise AI.' The latest round follows Snorkel AI's strong growth trajectory across the Fortune 500 and AI startups, and its wide AI industry recognition, including features in Fast Company's Most Innovative Companies list and Forbes' AI 50. Resources Join Snorkel AI and innovators from Accenture, Comcast, Stanford University, QBE, University of Wisconsin-Madison, and more on June 26 for the virtual live event. Watch the launch video featuring Snorkel's Co-founder and CEO and customer speak on the real-world impact of Snorkel Expert Data-as-a-Service and Snorkel Evaluate. Read the blog post from Snorkel's CEO, expanding on the announcement and what it means for the future of enterprise AI. See how Snorkel Evaluate and Snorkel Expert Data-as-a-Service are used to evaluate and develop a specialized agentic AI system for an enterprise use case in this blog post. About Snorkel AI Snorkel AI is building the Snorkel AI Data Development Platform for evaluating and tuning specialized AI at scale. Snorkel AI's offerings, including Snorkel Evaluate and Snorkel Expert Data-as-a-Service, accelerate evaluation and tuning of specialized AI systems with expert data—helping teams move from prototype to production at scale by leveraging Snorkel AI's programmatic data development technology. Launched out of the Stanford AI Lab, Snorkel AI's platform is used in production by Fortune 500 companies, including BNY, Wayfair, and Chubb, as well as across the U.S. federal government, including the U.S. Air Force. Visit and follow on LinkedIn or @SnorkelAI on X for more information.

SNORKEL AND MANULIFT PROUDLY ANNOUNCE MANULIFT AS THE OFFICIAL DISTRIBUTOR OF SNORKEL PRODUCTS IN CANADA
SNORKEL AND MANULIFT PROUDLY ANNOUNCE MANULIFT AS THE OFFICIAL DISTRIBUTOR OF SNORKEL PRODUCTS IN CANADA

Yahoo

time15-05-2025

  • Business
  • Yahoo

SNORKEL AND MANULIFT PROUDLY ANNOUNCE MANULIFT AS THE OFFICIAL DISTRIBUTOR OF SNORKEL PRODUCTS IN CANADA

VARENNES, QC, May 15, 2025 /CNW/ - After 30 years of representing Snorkel products, Manulift is proud to announce that it is now the official distributor of Snorkel products across Canada, strengthening a historic and strategic partnership with the global leader in aerial work platforms. In addition to taking over the nationwide distribution of Snorkel products, Manulift will integrate Snorkel's Edmonton and Toronto branches, along with their employees, into its network. This partnership further reinforces Manulift's position as a leader in the distribution of specialized aerial equipment for the construction, industrial, and rental sectors across Canada. "After over 30 years of successfully representing the brand in Quebec, we're thrilled to take this next step," said Martin Drolet, President of Manulift. "From now on, all Canadian customers will benefit from Manulift's exceptional customer service with Snorkel." In parallel with other long-standing partnerships, such as with Merlo, this new agreement with Snorkel highlights Manulift's continuous growth across Canada. This partnership is perfectly aligned with Manulift's strategy to offer a comprehensive range of premium aerial work platform solutions. About Snorkel Founded in 1959, Snorkel is a global leader in the design and manufacturing of aerial work platforms. For over 60 years, the company has been committed to developing innovative solutions that enhance access and safety for workers at height. With a solid reputation for quality and durability, Snorkel has become one of the leading players in the global lifting equipment market. About Manulift Leader in telehandlers in Canada, Manulift has a network of 5 branches, 30 rental and service partners and more than 400 employees across the country. Manulift distributes the Merlo and Snorkel brands, the most productive lifting equipment in the world. Manulift differentiates itself through its unique business model which consists of optimizing the operational performance of companies in the construction, industrial and mining, agricultural and municipal sectors. Manulift's know-how and continuous investments have contributed to the success of its companies for nearly 50 years. For more information on Manulift and Snorkel, please visit and SOURCE Manulift EMI Ltée View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

SNORKEL AND MANULIFT PROUDLY ANNOUNCE MANULIFT AS THE OFFICIAL DISTRIBUTOR OF SNORKEL PRODUCTS IN CANADA Français
SNORKEL AND MANULIFT PROUDLY ANNOUNCE MANULIFT AS THE OFFICIAL DISTRIBUTOR OF SNORKEL PRODUCTS IN CANADA Français

Cision Canada

time15-05-2025

  • Business
  • Cision Canada

SNORKEL AND MANULIFT PROUDLY ANNOUNCE MANULIFT AS THE OFFICIAL DISTRIBUTOR OF SNORKEL PRODUCTS IN CANADA Français

VARENNES, QC, May 15, 2025 /CNW/ - After 30 years of representing Snorkel products, Manulift is proud to announce that it is now the official distributor of Snorkel products across Canada, strengthening a historic and strategic partnership with the global leader in aerial work platforms. In addition to taking over the nationwide distribution of Snorkel products, Manulift will integrate Snorkel's Edmonton and Toronto branches, along with their employees, into its network. This partnership further reinforces Manulift's position as a leader in the distribution of specialized aerial equipment for the construction, industrial, and rental sectors across Canada. "After over 30 years of successfully representing the brand in Quebec, we're thrilled to take this next step," said Martin Drolet, President of Manulift. "From now on, all Canadian customers will benefit from Manulift's exceptional customer service with Snorkel." In parallel with other long-standing partnerships, such as with Merlo, this new agreement with Snorkel highlights Manulift's continuous growth across Canada. This partnership is perfectly aligned with Manulift's strategy to offer a comprehensive range of premium aerial work platform solutions. About Snorkel Founded in 1959, Snorkel is a global leader in the design and manufacturing of aerial work platforms. For over 60 years, the company has been committed to developing innovative solutions that enhance access and safety for workers at height. With a solid reputation for quality and durability, Snorkel has become one of the leading players in the global lifting equipment market. About Manulift Leader in telehandlers in Canada, Manulift has a network of 5 branches, 30 rental and service partners and more than 400 employees across the country. Manulift distributes the Merlo and Snorkel brands, the most productive lifting equipment in the world. Manulift differentiates itself through its unique business model which consists of optimizing the operational performance of companies in the construction, industrial and mining, agricultural and municipal sectors. Manulift's know-how and continuous investments have contributed to the success of its companies for nearly 50 years. For more information on Manulift and Snorkel, please visit and

'Amazing' bricklayer crushed to death by collapsing wall while working with his son
'Amazing' bricklayer crushed to death by collapsing wall while working with his son

Daily Mirror

time24-04-2025

  • Daily Mirror

'Amazing' bricklayer crushed to death by collapsing wall while working with his son

Paul Oakley, 64, was tragically crushed to death by a stone wall that he had been tasked with dismantling and rebuilding in Bristol last year while he was working alongside his son Sam A devastated widow says she will struggle for the rest of her life after her "amazing" bricklayer husband was crushed to death by a stone wall whilst working with his son. Paul Oakley, 64, was left fatally injured at the site in Bristol on September 4 last year. The dad, who was working alongside his son, Sam, had been tasked with dismantling and rebuilding a stone wall in Stoke Bishop. His heartbroken widow Betty Oakley, who was married to Paul for 16 years, has enlisted the help of lawyers Irwin Mitchell to seek answers. Betty said: "Paul was my soul mate and for him to ripped away from me in such a cruel way is something I'll struggle with for the rest of my life. ‌ "I'll never forget the feeling of shock and emptiness when I was told he had died. He'd gone off to work with Sam as normal, but he never returned. "Paul was the most amazing husband and dad, and I would give anything to have him back by my side. Some days I still wake up hoping that it's all been a horrible nightmare, but then the reality quickly dawns on me again. While I know nothing can change what's happened, I feel like I need answers for Paul. It's the least he and our family deserve.' Paul was working at a site in Bristol for a building firm. Ehlana Penwarden, the specialist workplace accident lawyer at Irwin Mitchell representing Paul's loved ones, said: "Understandably, coming to terms with losing Paul so suddenly and in such tragic circumstances continues to have a profound effect on his family. ‌ "The family have found the past seven months incredibly difficult. Paul's loved ones have a number of questions and concerns over what happened, which we're now investigating. While nothing will make up for their loss, we're determined to help them establish the answers they deserve to help honour Paul's memory." A separate Health and Safety investigation into the incident is underway. The tragedy comes after a "kind" lorry driver was crushed to death between two machines just minutes after he arrived at work for an early morning shift. Lee Swingewood, 50, was loading a JCB scissor lift onto his vehicle in August 2023 when he was crushed between the equipment and a Snorkel cherry picker. ‌ A three-day jury inquest into his death was held in January of this year - two-and-a-half years after the incident at Bella Access - a machinery hire warehouse in Fenton, Stoke-on-Trent. Lee, from Smallthorne, was pronounced dead at 5.54am by paramedics who arrived on scene on August 25, 2023. Detailing the circumstances behind his death, the coroner said: "Lee's job entailed loading his vehicle with MEWPs [Mobile Elevating Work Platform] and delivering them to Bella Access customers. "On August 25 2023, Lee arrived at Bella Access' yard at approximately 5am. He started to load the first MEWP onto the vehicle at around 5.10am. He loaded four MEWPs onto the vehicle without incident. "While loading the JCB scissor lift, Lee appeared to be guiding the equipment onto the vehicle bed while making use of the vehicle winch. CCTV footage shows the MEWP controller falling to the ground. "The MEWP continued to move forward, which may indicate that the winch was still in operation and pulled the MEWP towards the front of the vehicle. It crushed Lee between the JCB scissor lift and the Snorkel cherry picker.' A medical report by Dr Paul Simcock identified the cause of death as "multiple chest injuries".

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