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Chaotic scenes erupt as Aussie shoppers flock to grab ‘must-have' Aldi Special Buys ski range
Chaotic scenes erupt as Aussie shoppers flock to grab ‘must-have' Aldi Special Buys ski range

West Australian

time17-05-2025

  • Business
  • West Australian

Chaotic scenes erupt as Aussie shoppers flock to grab ‘must-have' Aldi Special Buys ski range

Chaotic scenes have erupted as shoppers race to get their hands on Aldi's highly-anticipated Special Buys range hitting the shelves for a limited time. Footage from a store in Chatswood captures shoppers queuing up before opening hours, ahead of the grocery giant's Snow Gear sale on Saturday. Shoppers are seen streaming through the entrance, some holding back an urge to sprint. In other scenes, they rifle through piles of ski jackets searching for their sizes. Although it looks like the aisles are well stocked now, they may not last long with the amount of people seen to be flooding to the stores. Aldi's annual snow sale event is celebrating its 20th anniversary, and purchases promise to be worth the massive crowds and long lines. The popular retailer has launched a premium range describing it as their 'coolest collection' to date, with more than 65 products under $100. 'We know our Aussie customers look forward to our annual Snow Gear Special Buys sale, and we're blown away by the overwhelming response by shoppers every year who line up before the store opens to get their hands on the range,' an Aldi spokesperson said. 'The momentum we have seen over the last 20 years is reflective of the high quality and low price point Aldi's Snow Gear presents. 'Our customers continue to be excited about the release of the range each year, and we look forward to being part of their snow holiday plans with top quality gear at low prices in 2025.' Outerwear is waterproof up to 12,000mm, breathable, and base layers are made from Merino. Adults can be kitted out for around $264, and kids for around $182.90. Outerwear starts from $59,99 for adults, snow suits for kids start at $39.99, while snow jackets and pants for older kids can be purchased for under $70. Last year's most popular items that are back again this year include the Adult's Merino Tank or Women's Camisole, returning at the same price of $19.99. 'We're excited to share the coolest collection we've had since it first hit our shelves over 20 years ago,' the spokesperson said. 'While comfort and durability is always a top priority, we've made this year's range fashion-forward too. Looking at trends and keeping a close eye on the slopes, we've introduced styles that not only perform but also turn heads.' The retailer works with partners across the globe 'who are experts in snow gear innovation to create premium apparel at affordable prices across every layer'. 'This year's range showcases high performing fabrics, smart design features that are built to weather every moment, and were rigorously tested on the snowfields of Japan,' the spokesperson said.

Chaos as Aldi must-haves hit shelves
Chaos as Aldi must-haves hit shelves

Perth Now

time17-05-2025

  • Business
  • Perth Now

Chaos as Aldi must-haves hit shelves

Chaotic scenes have erupted as shoppers race to get their hands on Aldi's highly-anticipated Special Buys range hitting the shelves for a limited time. Footage from a store in Chatswood captures shoppers queuing up before opening hours, ahead of the grocery giant's Snow Gear sale on Saturday. Chaotic scenes as insane Aldi range hits shelves. Monique Harmer/ NewsWire Credit: Supplied Shoppers are seen streaming through the entrance, some holding back an urge to sprint. In other scenes, they rifle through piles of ski jackets searching for their sizes. Although it looks like the aisles are well stocked now, they may not last long with the amount of people seen to be flooding to the stores. Aldi's annual snow sale event is celebrating its 20th anniversary, and purchases promise to be worth the massive crowds and long lines. Massive crowds have formed outside a Sydney Aldi store as shoppers race to get their hands on a must-have selection of goods. NewsWire / Monique Harmer Credit: News Corp Australia Aldi's Special Buys ski wear attracts crowds every year. NewsWire / Monique Harmer Credit: News Corp Australia The popular retailer has launched a premium range describing it as their 'coolest collection' to date, with more than 65 products under $100. 'We know our Aussie customers look forward to our annual Snow Gear Special Buys sale, and we're blown away by the overwhelming response by shoppers every year who line up before the store opens to get their hands on the range,' an Aldi spokesperson said. This year is the 20th anniversary of Aldi's big ski sale bonanza. NewsWire / Monique Harmer Credit: News Corp Australia Shoppers were seen searching for their perfect fit and rifling through the big piles of clothing. NewsWire / Monique Harmer Credit: News Corp Australia 'The momentum we have seen over the last 20 years is reflective of the high quality and low price point Aldi's Snow Gear presents. 'Our customers continue to be excited about the release of the range each year, and we look forward to being part of their snow holiday plans with top quality gear at low prices in 2025.' Aldi has called the ski sale collection the 'coolest' since it first hit shelves 20 years ago. Supplied Credit: Supplied The grocery giant has claimed the gear was tested on the snowfields of Japan. Supplied Credit: Supplied Outerwear is waterproof up to 12,000mm, breathable, and base layers are made from Merino. Adults can be kitted out for around $264, and kids for around $182.90. Outerwear starts from $59,99 for adults, snow suits for kids start at $39.99, while snow jackets and pants for older kids can be purchased for under $70. Last year's most popular items that are back again this year include the Adult's Merino Tank or Women's Camisole, returning at the same price of $19.99. 'We're excited to share the coolest collection we've had since it first hit our shelves over 20 years ago,' the spokesperson said. Adults can be kitted out for around $264, and kids for around $182.90. NewsWire / Monique Harmer Credit: News Corp Australia Crowds are predicted to last until stock runs out. NewsWire / Monique Harmer Credit: News Corp Australia 'While comfort and durability is always a top priority, we've made this year's range fashion-forward too. Looking at trends and keeping a close eye on the slopes, we've introduced styles that not only perform but also turn heads.' The retailer works with partners across the globe 'who are experts in snow gear innovation to create premium apparel at affordable prices across every layer'. 'This year's range showcases high performing fabrics, smart design features that are built to weather every moment, and were rigorously tested on the snowfields of Japan,' the spokesperson said.

Your first look at the Aldi snow gear sale 2025: Winding queues expected as cult event returns - and prices start from just $4.99
Your first look at the Aldi snow gear sale 2025: Winding queues expected as cult event returns - and prices start from just $4.99

Daily Mail​

time30-04-2025

  • Business
  • Daily Mail​

Your first look at the Aldi snow gear sale 2025: Winding queues expected as cult event returns - and prices start from just $4.99

Shoppers are expected to line up in the early hours once again as Aldi 's iconic Snow Gear Special Buys return this May - an annual tradition that sees Australians flocking to the middle aisle in droves for premium-quality snow wear at bargain prices. Launching in stores nationwide on Saturday 17 May, the highly anticipated winter sale includes over 65 items to kit out the whole family in cold-weather gear that's both functional and stylish. Known for drawing massive crowds every year, the collection offers insulated thermals, waterproof outerwear, snow boots and gloves - all at a fraction of typical retail prices. Shoppers can outfit themselves for the snow for as little as $263.89 for adults and $182.90 for kids, with Aldi promising quality gear that doesn't skimp on performance. To mark the 20-year milestone, Aldi is introducing some new eye-catching additions, including a belted ladies' snowsuit ($79.99) that taps into runway-inspired snow fashion, and an Aldi Ski Sweater designed for those wanting to show off their loyalty in style. The belted ladies' snowsuit is also already turning heads as a budget-friendly dupe of some of the ski world's most stylish suits. With its sleek silhouette and cinched waist, it offers a similar look and function to high-end options like the $583 Dare 2b 'Upshill' Ski Suit, Bo+Tee's $338 fleece-lined version, and Capelin Crew's $335 Moon Women's Overall Suit - without the luxury price tag. The après ski offering has also been upgraded, featuring merino blend sweaters ($39.99) and UGG-style Oz Shepherd Boots ($49.99) for warming up after a day on the slopes. 'Our Snow Gear sale is one of the most anticipated Special Buys ranges every year, and we're excited to share the coolest collection we've had since it first hit our shelves over 20 years ago,' said Bianca Giacomazzi, Aldi Australia's Director for National Buying. She added that the team works with global partners to deliver snow apparel that combines durability, comfort and style. 'Whether you're gearing up for a thrilling day on the slopes, diving into a fun family snowball fight, or simply looking to stay snug during a chilly winter outing, we've got everything you need from head to toe.' Among the standout pieces is the Snowboard Jacket ($59.99), recommended for first-time snow-goers. 'We know newcomers to the snowfields will likely spend more time sitting in the snow than shredding the slopes,' Giacomazzi explained, adding that the roomier fit is designed for extra protection and freedom of movement. For families, Aldi is offering toddler snow suits and jackets for $39.99, made with high-performance materials that can be handed down to younger siblings. Kids up to 14 can get a full snow outfit - including jacket and pants - for under $70. Off the slopes, the sale also caters to those looking to layer up for the colder months with fleece accessories, merino tops, glove liners and socks starting at just $4.99. New merino thermal underwear (adults - $34.99, children - $24.99) and layering pieces like tank tops and glove liners round out the range. With the range only available while stocks last and no restocks guaranteed, customers are advised to get in early - a lesson many have learned the hard way in past years, when queues formed outside stores and items flew off shelves within hours. For many, the sale has become an annual event, with seasoned shoppers setting alarms to secure deals before the crowds arrive. And with this year's expanded line-up and anniversary buzz, the 2025 snow gear sale looks set to be one of Aldi's biggest yet.

Aldi's iconic Special Buys range is back with a twist
Aldi's iconic Special Buys range is back with a twist

News.com.au

time30-04-2025

  • Business
  • News.com.au

Aldi's iconic Special Buys range is back with a twist

Aldi's iconic Snow Gear Special Buys are back, with the popular retailer promising it to be a 'big one' to mark its 20th anniversary in Australia. It has been two decades since the German retailer launched the snow gear sale in the middle aisle that gets Aussies lining up at ungodly hours to get their hands on the discounted goodies. In celebration, the popular retailer has launched a premium range describing it as their 'coolest collection' to date, with more than 65 products under $100. Dropping in store on Saturday, May 17, the range will also include fresh additions such as the Waist-Belted Ladies' Snowsuit ($79.99) which looks like it's flung directly from the runway to the middle aisle, as well as the new Aldi Ski Sweater for those who want to show off their Aldi obsession. 'We know our Aussie customers look forward to our annual Snow Gear Special Buys sale, and we're blown away by the overwhelming response by shoppers every year who line up before the store opens to get their hands on the range,' an Aldi spokesperson told 'The momentum we have seen over the last 20 years is reflective of the high quality and low price point Aldi's Snow Gear presents. 'Our customers continue to be excited about the release of the range each year, and we look forward to being part of their snow holiday plans with top quality gear at low prices in 2025.' From insulated thermals and waterproof jackets and pants, to boots and gloves, adults can kit themselves out from head to toe for just $263.89 and kids from $182.90. Whether shoppers are seasoned skiers or snow sport first timers, or just looking for quality winter wear at affordable prices, Aldi said this is a trip to the middle aisle that's not to be missed. Last year's most popular items that are back again this year include the Adult's Merino Tank or Women's Camisole, $19.99 – great for layering on and off the slopes – and it's the same price for 2025. Adult's Ski Twosies, $19.99 – great for keeping cosy in a matching microfleece set, is also back for the same price – as is the Adult's Premium Ski Jacket, $99.99 – breathable and water resistance to weather all conditions. 'We're excited to share the coolest collection we've had since it first hit our shelves over 20 years ago,' the spokesperson said. 'While comfort and durability is always a top priority, we've made this year's range fashion-forward too. Looking at trends and keeping a close eye on the slopes, we've introduced styles that not only perform but also turn heads. 'Some standout pieces look like they've come direct from the runway, including Adult's Après Merino Blend Sweaters ($39.99) and the very limited Waist-Belted Ladies' Snowsuit ($79.99).' The retailer works with partners across the globe 'who are experts in snow gear innovation to create premium apparel at affordable prices across every layer'. 'This year's range showcases high performing fabrics, smart design features that are built to weather every moment, and were rigorously tested on the snowfields of Japan.'

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