09-05-2025
Amul's witty take on ‘Operation Sindoor' gets netizens' nod: ‘Send them pakking'
In response to the massacre in Pahalgam, where terrorists killed tourists in cold blood on the basis of "faith," the government sent a strong message by launching Operation Sindoor on May 7 and destroying nine terror hubs in Pakistan and Pakistan-occupied Jammu and Kashmir. Hours later, New Delhi sent another message as two women officers – Wing Commander Vyomika Singh and Colonel Sofiya Quraishi – took the lead, sharing details of the military's precision strikes against the Islamic nation.
Soon after the operation, social media was swamped with celebratory messages applauding the Indian armed forces. Now, Amul has shared an ad which has won people's hearts.
'#Amul Topical: The India-Pakistan conflict,' the dairy giant wrote on X. The doodle it shared has the words, 'Send them pakking' written on it. It also says, 'Amul proudly Indian.'
Quraishi from the Indian Army's Signal Corps and Wing Commander Vyomika Singh, a helicopter pilot, were the two women officers who, alongside Foreign Secretary Vikram Misri, briefed the world on Operation Sindoor. In the illustration, the Amul girl is seen saluting the women officers standing proudly at their podiums.
An individual wrote, 'Let's do it permanently.' Another called the ad 'Lovely.' A third expressed that they love the brand Amul. A fourth conveyed their reaction through a salute emoji.
