8 hours ago
A Pedro Pascal lookalike contest is coming to the LES, and you could get a free year of burritos if you win
Remember the Timothée Chalamet look-alike competition that launched 1,000 ships? It all started late last year with a simple flyer posted around the city: If you look like the Dune actor, show up in Washington Square Park in your best get-up and win $50. What resulted was several hundreds of onlookers crowding the square, armed with cameras and make-shift posters of their phone numbers. But as the real actor made a surprise cameo, this flash-in-the-pan event quickly spurred copycats.
Within weeks, more look-alike-contest started to pop off around the city. In November, a handful of blue-eyed and blue-aproned individuals showed up to the same square for a Jeremy Allen White contest, while the Zayn Malik look-alike competition in Bushwick grabbed the attention of more than 500 people. And while the winners receive a buzz of notoriety and a bump of Instagram followers, the top prize is often paltry, $50 here or a free tattoo there (unless you went to the Drake look-a-like competition in Toronto, where the rapper himself gave the winner $10,000).
However, this up-and-coming look-alike competition is here to take the cake, er, tortilla: the winner gets a year of free burritos. Even better, the restaurant is calling all New Yorkers who bear a resemblance to the current zaddy of the internet.
To celebrate the first anniversary of Son Del North, the Lower East Side restaurant is hosting a look-alike competition searching for twins of the one and only Pedro Pascal. Held on Sunday, June 15th from 12:30pm to 2pm, the resto is inviting the most dashing among us to dress up like the popular actor, whether it's the lone bounty hunter version from The Mandalorian, the gritty, apocalyptic Pascal from The Last of Us, or simply Pedro as the cleaned-up, red-carpet charmer.
Judging will be based on crowd reaction, while the final decision will be up to the Son del North team. The top doppelganger will receive the ultimate prize: $50 cash and one year of free burritos, a limit of one per week. The second- and third-place winners will receive gift cards ($50 and $25, respectively), while the top ten finalists will win free bean and cheese burritos.
The downtown eatery will be hosting events all weekend long leading up to the contest, including $1 burritos for the first 200 people on Friday, June 13th, and giveaways of free chips and salsa, agua fresca andor zaddy of the month, make a plan for Sunday.
