Latest news with #SoufiEsmaeilzadeh
Hans India
02-05-2025
- Business
- Hans India
Google Introduces AI Mode in Search: Smarter, Personalised Results with Real-Time Insights
Google is redefining its iconic search experience with the rollout of AI Mode, a powerful new feature that blendsartificial intelligence with real-time web information. This movemarks a significant leap in how users interact with Search, delivering morepersonalised, context-aware, and detailed answers directly within the Googleinterface. Previously available only through SearchLabs and limited to a small group of testers, AI Mode is nowaccessible to all Labs users in the United States. Soufi Esmaeilzadeh, Directorof Product Management for Google Search, confirmed the wider rollout, stating, 'We'reremoving the waitlist so anyone in the US can now get immediate access to AIMode in Labs.' AI Mode is being described as a more advanced evolution of the AI Overviews that some users mayalready be familiar with. In standard Search results today, users sometimes seean AI-generated summary at the top of the page, synthesising information fromvarious links. AI Mode takes this concept further, offering much more depth and personalisation. For example, if you're planning a trip, a single query in AI Mode can nowcombine details about flights, hotel options, weather conditions, localattractions, and events into one comprehensive response. It's not just aboutgiving answers, but also about organising your needs into a usable, actionableformat. How AI Mode Works AI Mode retains all the familiar features of Google Search. Still, it adds advancedcapabilities to handle multimodalqueriesinvolving text and images, especially onmobile devices, where the experience is optimised. The tool supports layeredqueries like 'What's the best health insurance for freelancers with chronicconditions?' and adapts responses as you follow up or refine your question. Google explains that this interactive experience is part of its effort tomake search results more dynamic and responsive. The AI can respond to ongoingconversations, tailoring responses in real time, which is particularly usefulfor long-term tasks like researching purchases, planning travel, or managingpersonal projects. Visual Enhancements and Product Integration To enhance the AI Mode experience, Google has added new visual cards to the searchresults. These cards provide enriched information on local businesses andproducts, including details like ratings, hours of operation, current deals,prices, and even live availabilityfrom nearby stores. Users can tap these cards to access furtherinformation or take immediate actions such as calling a business or gettingdirections. These results are powered by Google'sShopping Graph, a continually updated database that includesover 45 billion product listings and more than 2 billion updates every hour. This ensures that users receiveaccurate,up-to-the-minute product and availability data during their searches. Seamless User Experience on Desktop AI Mode also introduces a persistentside panel on desktop, allowing users to easily revisit pastsearch topics. Whether you're in the middle of planning a vacation orconsidering a large purchase, this feature helps you pick up right where youleft off — complete with previously found information and the ability to askfollow-up questions without starting over. As Google stated in a blog post, 'So many of the questions people askare part of longer-running tasks and projects, and often they want to get backto the information they found. So now, we're making it easier to jump rightback in on desktop.' Limited Availability with Global Potential For now, AI Mode remains mostly available to users in the U.S. through Google Search Labs, and the companyis slowly experimenting with bringing the feature to the general public. A small percentage of U.S. users maystart seeing a dedicated 'AI Mode' tab in the main Google Search interface,hinting at a broader rollout in the future. Users outside the U.S., including those in India, can try to access AI Modeby signing up for Google ExperimentalLabs through the Google Google continues to enhance AI Mode, the company emphasises that thisfeature is still evolving and welcomes user feedback to refine it added, 'We'll continue to quickly improve and evolve AI Modebased on your input.' This major update arrives amid growing legal challenges for Google in theU.S., where the company is currently under scrutiny for monopolistic practicesin the search engine market. A court ruling has declared Google a monopoly, andthe remedies phase is ongoing, with potential outcomes that could force thetech giant to divest from key products like as it faces legal headwinds, Google is pressing forward withinnovation, betting on AI Mode to reshape how people use Search — smarter,faster, and more intuitive than ever.
India Today
02-05-2025
- Business
- India Today
Google is adding AI Mode to Search, here is how it works
The AI-fication of Google Search has levelled up. Google is rolling out a major upgrade to its Search experience with a new AI Mode, allowing users to ask complex questions and receive detailed, personalised results – all within the Search interface. The feature combines Search's real-time information access with AI capabilities to create a more intelligent search engine experience. It can be especially helpful for tasks like planning a holiday. With AI Mode, a single search could bring together details like ticket information, weather updates, and things to do, all in one feature is somewhat of an extension or the next step to the AI Overviews that you see in Google Search right now. Currently, when you search on Google you see an AI-generated summary on top, which is based on information from all the links below. AI Mode will be that but more detailed and personalised. The feature has been available as part of the experimental Labs. However, only to a select number of users – Google has a waitlist thing. But Google says that AI Mode will now be available to all Labs users in the US. That would still be a small number. 'We're removing the waitlist so anyone in the US can now get immediate access to AI Mode in Labs,' said Soufi Esmaeilzadeh, Director of Product Management for Google Google says the AI Mode works best on mobile, especially for multimodal queries that include both text and you are in India and you want to try out the feature, you should sign up to Google Experimental is also experimenting with bringing AI Mode outside of Labs. A small percentage of US users will start to see an AI Mode tab directly in the main Search says that besides providing answers to layered queries (like comparing the best health insurance), the AI Mode also supports follow-up questions and can tailor its results as users refine what they're looking for. Additionally, Google says it has also added new visual elements to the results in AI Mode. Over the next week, users will begin seeing rich visual cards for local businesses and products. These cards will offer key details such as ratings, opening hours, pricing, current promotions, and even real-time availability from nearby stores. Tapping on a product or place will pull up further details, allowing users to dig deeper or take immediate action like placing a call or getting results are powered by Google's Shopping Graph — a massive and constantly updated index of over 45 billion product listings. According to the company, more than 2 billion of these listings are refreshed every hour, ensuring users receive current, trustworthy addition to that, Google says that users in AI Mode will now also be able to revisit past searches. On the desktop, a new left-side panel will soon appear, allowing users to pick up where they left off. This is especially helpful for long-running tasks like planning a trip or making a big purchase. Each topic in the panel includes previously surfaced information, and users can continue asking follow-up questions without starting from scratch.'So many of the questions people ask are part of longer-running tasks and projects, and often they want to get back to the information they found. So now, we're making it easier to jump right back in on desktop,' Google's blog post company emphasises that these changes are still evolving and encourages users to try AI Mode via the Labs feature in the Google app. Esmaeilzadeh added, 'We'll continue to quickly improve and evolve AI Mode based on your input.'The AI Mode update to Google Search comes as the company is facing a critical lawsuit in the US wherein the court has ruled that the company is a monopolist in the search market. The case is currently in the remedies phase and there is a possibility that Google could be forced to sell Chrome and Chromium platform. Tune In
