Latest news with #Soundbite
Bloomberg
29-05-2025
- Entertainment
- Bloomberg
The Podcast About Podcasts That's Becoming a Cult Podcast
Newsletter Soundbite Talking Talk is taking the burgeoning podcast industry seriously and finding a growing audience on Instagram By Save Hello, hello. Welcome back to Soundbite. Today's a fun one. As podcasts have become more mainstream, two new voices are finding an audience – and catching podcasters' attention – by just talking about them. I chatted with the creators of Talking Talk (formerly Talking Talk Tuah) to learn more about the show that's been blowing up my Instagram feed. If you don't already subscribe to this newsletter, please do so here, and you can reach me directly through email.
Bloomberg
24-04-2025
- Politics
- Bloomberg
Trump's Podcast Strategy Turns Niche and Friendly
Meanwhile, top Democrats are starting to engage more with the broad, mass-market podcasts By Hello, and welcome back to Soundbite. This week, following the so-called 'podcast election,' President Donald Trump and his administration have continued to court microphone-wielding media, but not in the way we might have expected. If you aren't already subscribed to this newsletter, please do so here. Before we get into the main topic, here's what I'm reading this week:
Bloomberg
27-03-2025
- Entertainment
- Bloomberg
‘The Telepathy Tapes' Creator Is ‘Just Breaking Even' Despite Viral Success
The Telepathy Tapes has captured the attention of many Americans, including Joe Rogan, but making money on limited podcast series remains difficult By Save Hello and welcome back to Soundbite. Many times over the past couple of years, I've written about the struggles that narrative podcast creators face. People often credit Serial, a limited series, with the advent of the podcast gold rush in 2019. But in recent years, companies' appetite to finance these type of operations has diminished. Could one of the buzziest podcasts in recent memory, The Telepathy Tapes, provide a glimmer of hope? More on that below. As always, reach me through email.
Bloomberg
27-02-2025
- Entertainment
- Bloomberg
Country Singer Jelly Roll's Prolific Run as the Go-To Musician in Joe Rogan's Universe
The generously tattooed artist has taken the upper echelons of the podcasting world by storm By Save Hello, hello. Welcome back to Soundbite. Today, country music star Jelly Roll went from a young, incarcerated father to a Grammy-nominated musician. Part of his marketing success? A penchant for podcasts, specifically those in Joe Rogan's social circle. We'll get into it. Subscribe to this newsletter and the rest of our tech bundle here , and spread the word! As always, email me with tips, comments, questions and whatever else might be on your mind.
Bloomberg
21-02-2025
- Entertainment
- Bloomberg
Independent Podcasters Are Making Millions and Shaking up the Podcast Business
Happy Friday, and welcome back to Soundbite. It's been a whirlwind of a week for us over here. On Wednesday, Bloomberg co-hosted the On Air Fest Podcast Business Summit, an invite-only conference that brings together executives from across the industry to discuss the pressing topics of the moment. This year, part of what I wanted to better understand was how the podcast industry is evolving to look more like the creator economy. Some of the biggest names on the podcast charts got their starts on video platforms rather than in audio, and newer entrants are competing for major talent alongside industry giants.
