Latest news with #SourBlueRaspberry
Miami Herald
09-05-2025
- Entertainment
- Miami Herald
Nostalgic candy makes a major move customers begged for
As a kid, I didn't care much about red, green, or yellow snacks. It was always the blue one for me - blue Kool-Aid, blue Jell-O, blue freezer pops. If it looked like it could stain my tongue and ruin a white T-shirt, I wanted it. Related: Hershey combines two beloved products to make dream snack Even if I don't eat this kind of food anymore (full-blown health girlie now), the internet's love for the blue stuff is alive and well. Don't miss the move: Subscribe to TheStreet's free daily newsletter For years, fans of one classic fruit snack have begged the brand to release an all-blue pack. They've taken to Reddit, sorted through boxes by hand, and flooded TikTok with dramatic rankings of the best (read: bluest) flavors. Now, after a surge in online demand, their dream is finally realized. In response to growing online obsession - and a 30% spike in mentions across social media - the brand behind the cult-favorite snack is launching its first-ever All Blue box. The new Gushers pack includes the nostalgic Blueberry Grape fans know and love, plus a brand-new Sour Blue Raspberry flavor, inspired by TikTok trends and the internet's current sour candy craze. Stephanie Lensing, Brand Experience Manager for Gushers, called the fan pressure "impossible to ignore." She said the launch wouldn't exist without "the energy fans brought to every post, comment, and share." Related: This rising trend terrifies the alcohol industry And just in case an all-blue release wasn't enough, the brand went full internet-mode with a fictional TikTok origin story called "The Legend of Blue Gushers." It follows a mysterious "Dr. Max Gush" and the mythical Blue Ridge Mountains where the rare blue-only packs are supposedly found. Ten-year-old me is screaming with delight. Beyond the fan service, this move makes serious business sense. According to NielsenIQ, while overall snack volumes are down 1.7% due to rising prices, fruit snacks were one of the few categories that showed at least flat or even positive growth. By combining a nostalgic throwback with a new sour twist, this drop isn't just fun - it's strategic. And the way the brand rolled it out - not just with a press release, but with a full-blown TikTok storyline - shows how CPG companies are starting to take fan-led trends seriously. It's not just about taste anymore. It's about community, internet culture, and nostalgia that hits the right note at exactly the right time. Whether you're a kid, a candy-lover, or just really into the color blue - this move is hard not to love. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Miami Herald
07-05-2025
- Entertainment
- Miami Herald
Gushers ‘all blue' snack pack hits shelves soon. Here's when you can grab a box
National Gushers 'all blue' snack pack hits shelves soon. Here's when you can grab a box Gushers is launching packs containing only the blue ones after 'overwhelming demand,' the brand said. Photo by Business Wire | General Mills Saving the blue Gushers for last is a no-brainer, if you're a fan of the beloved lunchbox snack. Now, you won't have to. Gushers All Blue, the brand's first-ever pack of all blue Gushers, will be available in stores nationwide starting this month, parent company General Mills said in a May 7 news release. The new packs feature the classic blueberry grape fruit snack, alongside a new sour blue raspberry flavor inspired by the latest candy trends on social media, the brand said. 'Fans have been asking for a box of all-blue Gushers for years, so when we saw how much love Sour Blue Raspberry was getting on TikTok, we knew this was the perfect moment to drop,' Stephanie Lensing, brand experience manager for Gushers, said in the release. Customers can grab a six-count box of Gushers All Blue for a suggested price of $4.69, the brand said. The fruit snacks were first introduced in 1992, joining Fruit by the Foot and Fruit Roll-Ups, General Mills said. 'The bite-sized flavor bombs had the surprise of a juicy liquid center that made them an instant hit,' according to the company's website. The company didn't say if the Gushers All Blue box is a limited time item or if it's here to stay. McClatchy News reached out to General Mills for more information May 7 and didn't immediately hear back. Tanasia Kenney Sun Herald Go to X Email this person Tanasia is a National Real-Time reporter based in Atlanta. She covers news out of Georgia, Mississippi and the Southeast with a focus on food, retail and consumer reporting. She's an alumna of Kennesaw State University and joined McClatchy in 2020.
Yahoo
07-05-2025
- Entertainment
- Yahoo
Answering Overwhelming Demand from Fans, Gushers Finally Drops First-Ever All Blue Pack
Gushers fans have been waiting for an all-blue pack, and it's finally here! It's the drop fans begged for: Gushers goes all blue with new pack, featuring classic Blueberry Grape and a new TikTok-inspired Sour Blue Raspberry flavor. MINNEAPOLIS, May 07, 2025--(BUSINESS WIRE)--For years, Gushers fans have made one thing clear: they're obsessed with the blue ones. They've begged. They've posted. They've even sorted them by hand. Now, Gushers is finally making dreams come true with the launch of Gushers All Blue — the first-ever box featuring only blue Gushers, available nationwide starting this month. Alongside the return of fan-favorite vibrant Blueberry Grape, the Gushers All Blue pack also introduces Sour Blue Raspberry, a brand-new flavor inspired by the internet's latest candy trends and the surge in popularity for sour candy. It's sweet, tart and it's here as a result of fan cravings. "The buzz around blue Gushers is impossible to ignore. In the past year alone, mentions of 'blue Gushers' on social media have jumped more than 30%," said Stephanie Lensing, Brand Experience Manager for Gushers. "Fans have been asking for a box of all-blue Gushers for years, so when we saw how much love Sour Blue Raspberry was getting on TikTok, we knew this was the perfect moment to drop. This new variety wouldn't exist without the energy fans brought to every post, comment and share. We're really excited to bring their requests to life." And the fun doesn't stop there – Gushers is leaning all the way into the internet chatter that led to the new pack by sharing an origin tale of the coveted new product. The absurd story comes to life on TikTok through the "Legend of Blue Gushers," a mysterious tale about a place tucked away in the Blue Ridge Mountains, which Dr. Max Gush, Gushers Historian, has proclaimed holds the secret origin of the coveted all-blue pack. Fans can uncover the mystery by following @therealgushers on Instagram and TikTok. Whether it's the nostalgic sweetness of Blueberry Grape or the trending twist of Sour Blue Raspberry, the Gushers All Blue pack delivers a juicy burst of blue in every bite. Unwrap the explosive new pack now at retailers nationwide, available in a six-count box of pouches for an MSRP of $4.69. About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit
Business Wire
07-05-2025
- Entertainment
- Business Wire
Answering Overwhelming Demand from Fans, Gushers Finally Drops First-Ever All Blue Pack
MINNEAPOLIS--(BUSINESS WIRE)--For years, Gushers fans have made one thing clear: they're obsessed with the blue ones. They've begged. They've posted. They've even sorted them by hand. Now, Gushers is finally making dreams come true with the launch of Gushers All Blue — the first-ever box featuring only blue Gushers, available nationwide starting this month. Alongside the return of fan-favorite vibrant Blueberry Grape, the Gushers All Blue pack also introduces Sour Blue Raspberry, a brand-new flavor inspired by the internet's latest candy trends and the surge in popularity for sour candy. It's sweet, tart and it's here as a result of fan cravings. 'The buzz around blue Gushers is impossible to ignore. In the past year alone, mentions of 'blue Gushers' on social media have jumped more than 30%,' said Stephanie Lensing, Brand Experience Manager for Gushers. 'Fans have been asking for a box of all-blue Gushers for years, so when we saw how much love Sour Blue Raspberry was getting on TikTok, we knew this was the perfect moment to drop. This new variety wouldn't exist without the energy fans brought to every post, comment and share. We're really excited to bring their requests to life.' And the fun doesn't stop there – Gushers is leaning all the way into the internet chatter that led to the new pack by sharing an origin tale of the coveted new product. The absurd story comes to life on TikTok through the "Legend of Blue Gushers," a mysterious tale about a place tucked away in the Blue Ridge Mountains, which Dr. Max Gush, Gushers Historian, has proclaimed holds the secret origin of the coveted all-blue pack. Fans can uncover the mystery by following @therealgushers on Instagram and TikTok. Whether it's the nostalgic sweetness of Blueberry Grape or the trending twist of Sour Blue Raspberry, the Gushers All Blue pack delivers a juicy burst of blue in every bite. Unwrap the explosive new pack now at retailers nationwide, available in a six-count box of pouches for an MSRP of $4.69. About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit
