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Spartan Race Middle East draws over 5,500 participants to Bab Al Shams event
Spartan Race Middle East draws over 5,500 participants to Bab Al Shams event

Arabian Business

time24-04-2025

  • Business
  • Arabian Business

Spartan Race Middle East draws over 5,500 participants to Bab Al Shams event

Spartan Race Middle East hosted its From Dawn 'Til Dusk event on April 19 at The Arena, Bab Al Shams, attracting more than 5,500 participants and spectators to what organisers called 'one of the region's most immersive and challenging race-day experiences to date.' The event, set in a Colosseum-inspired arena against the desert backdrop of Bab Al Shams, featured race waves from morning through evening. Competitors participated in the 5km Sprint with 20 obstacles, the 10km Super with 25 obstacles, and the 1-3km Kids Race. View this post on Instagram A post shared by Spartan Race Middle East (@spartanmiddleeast) Corporate teams test leadership skills at Spartan Race Bab Al Shams event Corporate participation emerged as a key feature of the April event, with teams from Oracle, Boston Consulting Group, Fiji Water, Del Monte, BRF, Kerzner International, and Dubai Government entities taking part. These teams 'embraced the Spartan course not merely as a race, but as an opportunity to deepen relationships, challenge leadership skills, and engage in meaningful team-building outside traditional office settings,' the organisers said in a statement. 'Spartan's unique race format, demanding both physical endurance and mental fortitude, mirrors the high-pressure challenges faced by leadership teams across the business world,' the statement added. Spartan Race Middle East positions its corporate categories as 'strategic platforms for leadership development, employee engagement, and organisational wellbeing,' with teams facing obstacles that required 'real-time decision-making, clear communication, and mutual trust.' Beyond the physical challenges, the event offered a festival atmosphere with recovery, relaxation, and celebration options. The Festival Village featured food and beverage options from brands including Pickl, Allo Beirut, Gino's Deli, Costa, and Red Bull. Additional amenities included complimentary ice baths, recovery zones, shaded cool-down areas, gaming lounges, and live entertainment for all attendees. 'Whether racing for personal goals, strengthening team bonds, or supporting from the sidelines, Spartan Race Middle East's From Dawn 'Til Dusk stands as a testament to the power of challenge, commitment, and community,' the statement added.

Spartan Race Middle East: The big highlights from the iconic racing event
Spartan Race Middle East: The big highlights from the iconic racing event

Time Out Dubai

time24-04-2025

  • Entertainment
  • Time Out Dubai

Spartan Race Middle East: The big highlights from the iconic racing event

Thousands of people took on one of Dubai's most intense and challenging races earlier this month. More than 5,500 participants and spectators gathered at The Arena, Bab Al Shams, for the From Dawn 'Til Dusk event by Spartan Race Middle East on Saturday April 19. The high-octane event saw racers crawl under barbed wire, scale climbing rope and conquer the slip wall over distances ranging from 5km to 10km. Held at a Colosseum-inspired arena in the desert, it was the latest Spartan Race Middle East event to bring together people from all walks of life to take on the challenging obstacle course race. A mix of Dubai's fitness community, social groups, families, first-timers and adventure-lovers all stepped out of their comfort zones at Bab Al Shams. (Credit: Spartan Race Middle East) The two races included many challenging yet fun courses that pushed people to their limits and brought out their inner child. Challenges in the 5km Sprint ranged from a cage climb and barbed wire crawl to a leap over fire and a wall climb. The Super included 25 obstacles over a distance of 10km. A shorter 1-3km kids' race was also available for little Spartans to get a taste of the action. The From Dawn 'Til Dusk race ran from sunrise all the way through to sunset. (Credit: Spartan Race Middle East) Those who completed the challenge earned a well-deserved celebration at the finish line. A festival village packed with some of the region's favourite street food and drinks, including Pickl, Allo Beirut, Gino's Deli, Costa and Red Bull, was made available. And those who needed to recover after the race dipped into complimentary ice baths, dedicated recovery zones and shaded cool-down areas. Live entertainment, gaming lounges and family-friendly activities kept the good vibes going throughout the day. The From Dawn 'Til Dusk event was the latest by Spartan Race Middle East, watch this space for the next huge challenging event coming soon. Looking for things to do in Dubai? Brilliant things to do this weekend There's no better place to be Dubai restaurants and bars opening soon Get these hot spots on your radar That's so Dubai: The latest attraction you need to explore next Only this city would have something this cool

Spartan Race Middle East: Inside the corporate wellness trend reshaping Dubai's business landscape
Spartan Race Middle East: Inside the corporate wellness trend reshaping Dubai's business landscape

Arabian Business

time07-04-2025

  • Business
  • Arabian Business

Spartan Race Middle East: Inside the corporate wellness trend reshaping Dubai's business landscape

Dubai's corporate sector is increasing investment in employee well-being, recognising its impact on productivity, retention, and overall business performance. A report titled Future of Workplace Well-being, which highlights the Dubai Health Authority's Mental Health Strategy 2031, links poor mental health to higher absenteeism, burnout, and reduced job satisfaction—factors that cost the UAE economy AED 3.9 billion annually in lost productivity. This trend is prompting businesses to take proactive measures. Additionally, a recent Bupa Global survey revealed that 88 percent of UAE companies plan to increase investment in employee well-being in 2025, underscoring a shift towards prioritising workplace health. With 93 percent of employers integrating well-being into their business strategies, companies are rolling out comprehensive wellness programmes that focus on physical, mental, social, and financial health. Expanding corporate wellness initiatives in Dubai companies Dubai companies are prioritising employee well-being through holistic initiatives, including health screenings, yoga, and gym subsidies for physical wellness; counselling, mental health training, and wellness apps for mental support; networking, mentorship, and inclusion programmes for social well-being; and financial education, among other efforts. Beyond office-based initiatives, many companies are encouraging participation in community fitness events. Many now sponsor race entries, organise corporate teams, and offer structured training programmes. Dubai Holding's sponsorship of the Dubai Marathon and the growing corporate presence at endurance events reflect a broader shift towards fostering team spirit and engagement through physical activity. ITP Media Group has also demonstrated its commitment to corporate wellness by launching workplace fitness challenges, mental health awareness campaigns, and team-building initiatives, notably through the Spartan Race Middle East. Organised in partnership with Dubai Sports Council, the first Trifecta of 2025 attracted over 4,000 participants and marked a significant milestone. Here is how Spartan Race Middle East plays a key role in boosting employee well-being As part of one of the most dynamic wellness initiatives gaining traction in Dubai's corporate sector, Spartan Race Middle East offers an inclusive platform for employees of all fitness levels to compete and build resilience in a team environment. Known for its high-energy obstacle courses, the upcoming 'Dawn 'til Dusk' event on April 19, 2025 at The Arena, Bab Al Shams presents a unique opportunity for corporate teams. The venue, set within a Middle Eastern colosseum-inspired arena, creates an immersive and competitive atmosphere. With both day and night race options, participants can choose the time that suits them best. The event offers a variety of race formats, from the 5K Sprint and 10K Super to the Kids' Race, with distances ranging from 1K to 3K. This is an inclusive event, providing something for everyone. The Spartan Race Middle East tickets start from AED110 for the Kids' Race (1K) and go up to AED400 for the Elite Super (10K) race. Race formats include: 1–3km Kids Race (family inclusion) 5km Sprint (ideal for beginners) 10km Super (for committed racers) Spartan Race fosters healthy corporate competition, with companies going head-to-head in a test of teamwork and endurance. By supporting employee participation, businesses encourage a culture of resilience, collaboration, and wellness. The shift towards corporate wellness in Dubai reflects a broader transformation in workplace culture, where employees are increasingly recognised as a company's greatest asset. As wellness becomes central to HR and business strategy, we can expect a growing number of innovative, employee-centric initiatives to emerge. By investing in both the physical and mental well-being of their workforce, forward-thinking businesses are laying the groundwork for long-term success in Dubai's competitive and dynamic economy. Sign up for the Spartan Race Middle East 'Dawn to 'til Dusk' event on April 19 NOW! The inaugural Spartan Race Middle East event also attracted massive sponsorship from leading brands and featured activations at key regional sporting events, setting the stage for even greater collaborations in 2025. [email protected] or 058 208 6954. For all other queries, contact Isla Watt at [email protected] or 04 444 3784.

Spartan Race Middle East to take place at colosseum-inspired Dubai location
Spartan Race Middle East to take place at colosseum-inspired Dubai location

FACT

time04-03-2025

  • Entertainment
  • FACT

Spartan Race Middle East to take place at colosseum-inspired Dubai location

Dubai offers a variety of exciting experiences for you to try. But if you're looking for an adrenaline-pumping challenge that pushes you to your limits, the upcoming Spartan Race Middle East event is where you should be. Taking place on Saturday, 19 April, the Spartan Race Middle East is back with its Dawn till Dusk event. This time, it's happening at one of Dubai's most epic locations, The Arena at Bab Al Shams. The Dawn till Dusk event features two main race formats. The 5km sprint is a short but intense course packed with obstacles like cage climbs, barbed wire crawls and fire leaps. The other one is the 10km Super, with 25 obstacles that demand strength, strategy and determination. For younger racers, there's a Kids' race with distances of 1km, 1.5km and 3km. Whether you're a seasoned Spartan or a first-timer, there's something for everyone. In addition to the races, Dawn till Dusk will feature entertainment and recovery zones and a variety of food and beverage options to keep you busy throughout the day. Whether you're competing or cheering, there's plenty to enjoy. Like race, the location itself is one for the books. The Arena at Bab Al Shams is designed like a colosseum that will transform into a race track taking runners through sand dunes, obstacles and a rugged landscape. This ensures that no matter which spot you are in the race, the backdrop will be nothing short of breathtaking. Tickets to Dawn till Dusk are already on sale with prices starting from AED 296 for the 5km sprint, AED 365 for the 10km super, and AED 110 for the Kids' race. So get ready to push past your limits and soak in the breathtaking views at the Spartan Race Middle East. GO: Visit for more information.

Spartan Race Middle East Returns With Dawn till Dusk Challenge
Spartan Race Middle East Returns With Dawn till Dusk Challenge

CairoScene

time03-03-2025

  • Sport
  • CairoScene

Spartan Race Middle East Returns With Dawn till Dusk Challenge

The race will begin in a Colosseum-inspired arena before participants take on a series of obstacles across desert terrain. Mar 03, 2025 Spartan Race Middle East is set to host its Dawn till Dusk endurance event at The Arena, Bab Al Shams on Saturday, April 19th, 2025. Following the success of the Trifecta weekend held earlier this year at Dubai Parks and Resorts, the upcoming race will feature two main formats: a 5 km Sprint and a 10 km Super, along with children's races at 1 km, 1.5 km and 3 km. The race will begin in a Colosseum-inspired arena before participants take on a series of obstacles across desert terrain. Competitors will start in waves from dawn, with the challenge running throughout the day and culminating at dusk. The event will offer a full-day experience that includes entertainment, recovery zones, and food and beverage options from regional brands. Since its inaugural event, which drew over 4,000 competitors and 2,000 spectators, Spartan Race Middle East has continued to expand, securing sponsorships from major brands and making appearances at key regional sporting events.

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