Latest news with #Spaseska
Sydney Morning Herald
22-05-2025
- Business
- Sydney Morning Herald
Inside Kmart's new store layout designed to get Gen Z to spend more
Kmart has begun trialling a new layout that brings clothing and beauty to the front of the store, in an effort to maximise sales and lure Gen Z and Gen Alpha shoppers into becoming lifelong customers. The popular retailer's new managing director, Aleks Spaseska, outlined a vision to further develop its women's, men's and youth apparel ranges and beauty products, ramp up electronics, toys and collectables for 'kidults', and deepen social media engagement, as part of a broader goal to double the business in under 10 years. 'The biggest difference you'll notice is in the apparel and beauty offer in the store,' Spaseska said. 'If you go into women's apparel today, you'll see we mostly sell all the tops together, the bottoms together, the dresses together. If you think about the way our merchants put the ranges together, it's a brand-new outfit,' she said. 'When you walk the store in the new format, there's much more co-ordination through women's apparel, which allows customers to be much more inspired and helps with outfit building … We've also brought beauty to the front of the store as well.' Loading Brisbane's Mount Gravatt store was refurbished last year to be the first to try out this format, which is already yielding results as customers put more items in their baskets. Four more stores are in the pipeline for next month, and if successful, all Kmart stores will eventually be refurbished. 'Those results have been stronger sales, particularly in apparel, and really pleasingly, we're seeing customers because of changes to the flow of the store, shop much more,' Spaseska said. To make more room for clothing, some bigger, bulkier items like car seats and bikes will be removed from the shop floor to the back of the store, where customers can request and buy an item through a digital 'select and collect' screen.
The Age
22-05-2025
- Business
- The Age
Inside Kmart's new store layout designed to get Gen Z to spend more
Kmart has begun trialling a new layout that brings clothing and beauty to the front of the store, in an effort to maximise sales and lure Gen Z and Gen Alpha shoppers into becoming lifelong customers. The popular retailer's new managing director, Aleks Spaseska, outlined a vision to further develop its women's, men's and youth apparel ranges and beauty products, ramp up electronics, toys and collectables for 'kidults', and deepen social media engagement, as part of a broader goal to double the business in under 10 years. 'The biggest difference you'll notice is in the apparel and beauty offer in the store,' Spaseska said. 'If you go into women's apparel today, you'll see we mostly sell all the tops together, the bottoms together, the dresses together. If you think about the way our merchants put the ranges together, it's a brand-new outfit,' she said. 'When you walk the store in the new format, there's much more co-ordination through women's apparel, which allows customers to be much more inspired and helps with outfit building … We've also brought beauty to the front of the store as well.' Loading Brisbane's Mount Gravatt store was refurbished last year to be the first to try out this format, which is already yielding results as customers put more items in their baskets. Four more stores are in the pipeline for next month, and if successful, all Kmart stores will eventually be refurbished. 'Those results have been stronger sales, particularly in apparel, and really pleasingly, we're seeing customers because of changes to the flow of the store, shop much more,' Spaseska said. To make more room for clothing, some bigger, bulkier items like car seats and bikes will be removed from the shop floor to the back of the store, where customers can request and buy an item through a digital 'select and collect' screen.
West Australian
22-05-2025
- Automotive
- West Australian
Bunnings boss Mike Schneider eyes $100b addressable market amid product expansion push
Bunnings boss Mike Schneider is eyeing a market worth over $100 billion as the hardware giant pushes deeper into the automotive space following the success of its move into pet goods and cleaning products. The Wesfarmers-owned retailer is threatening the dominance of Autobarn and Supercheap Auto as it adds auto products to its ever-growing category range. Bunnings is also expanding into cleaning, disability and assisted living, as well as electric vehicle charging. Speaking to investors and analysts during Wesfarmers' strategy day on Thursday, Mr Schneider said Bunnings' addressable market was fragmented and highly competitive across several categories spanning from decor and home furnishings to hardware, gardening, electrical and tools. 'Our model and addressable market continues to support growth and resilience through the cycle,' Mr Schneider told the audience in Sydney. He said strong fundamentals underpinned the retailer's long-term growth, including population growth, housing availability, home improvements, lifestyle and demographic trends, as well as innovation and technology. The Bunnings boss also highlighted its strong track record driving sales growth faster than space growth, which relates to store size. 'Over the last decade, Bunnings has grown sales (about) 3.7 times faster than space growth,' Mr Schneider said, adding it was targeting average space growth of about one to 2 per cent each year to the 2029 financial year. Mr Schneider last month sent a warning to auto brands that baulk at supplying Bunnings for fear of upsetting other big customers like the Super Retail Group-owned Autobarn and Supercheap Auto, saying they could be left out in the cold. Revenue at Bunnings, Wesfarmers' biggest profit earner, hit just over $10b in the first-half, up 3.2 per cent on the prior year. Meanwhile, the freshly-minted boss of Kmart Group, Aleks Spaseska, also fronted investors for the first time on Thursday since stepping into the role in April. Outlining her future strategy, Ms Spaseska said she was focused on strengthening and growing the core product — its highly successful Anko brand — stores and cost structures. She aims to double the business over the long term. Ms Spaseska, who took over from Ian Bailey, said Kmart Group — which also includes Target — had a large and growing market with a significant opportunity to grow the share of wallet. It also had an opportunity to broaden its existing product ranges in youth apparel, toys and games, as well as cleaning products. 'Gen Z and Alpha are the fastest growing customer segments and over the next few years, will come to represent a material portion of total consumer spend. Engaging these customers through the evolution of product offer in shopping experience is a strategic priority,' she said. It comes as Wesfarmers plots more stores under the Anko brand. The Nightly last year revealed Anko was set to open more stores in the Philippines as part of the group's push into international markets. Anko opened its first pilot store in Manila last November.
