Latest news with #Specificity
Associated Press
4 days ago
- Business
- Associated Press
Specificity Cracks the Code on Cross-Channel Precision: Video Ads Served to the Same High-Intent, Bot-Free Audiences Engaged on Display and Social
TAMPA, FL / ACCESS Newswire / June 4, 2025 / Specificity (OTC PINK:SPTY) a disruptor in the digital marketing space, has officially closed the loop on precision audience engagement. The company now delivers targeted Connected TV video ads to the exact same verified, high-intent audiences it already reaches across display and social media-creating an unmatched cross-channel strategy that eliminates waste and maximizes ROI. Specificity's proprietary ad tech identifies real human beings actively in-market for specific products or services-filtering out bots, click farms, and irrelevant impressions. Now, clients can extend their message across display, social, and video-- including Connected TV with laser-sharp consistency, reaching one audience, multiple ways, all verified and intent-rich. 'The industry talks about omnichannel a lot, but what they really mean is reusing creative across platforms,' said Jason Wood, CEO of Specificity. 'We're talking about targeting the exact same people-actual humans with intent-with display, social, and video. That's real omnichannel precision, and it's a game-changer.' Why it matters: Most agencies rely on platform-specific targeting. Specificity flips the script by owning the audience, not the platform-then serving that audience wherever they consume content. The result? Fully aligned messaging and exponential impact across multiple digital touchpoints. Core differentiators: From social feed to screen time, Specificity empowers brands to be everywhere their audience is-without guesswork, waste, or inflated CPCs. About Specificity Specificity (OTC PINK:SPTY) is a performance-driven digital marketing firm revolutionizing how brands connect with real people. Leveraging advanced ad tech and proprietary data, Specificity enables precision targeting of in-market consumers across display, social, and video-guaranteeing that every campaign reaches the right human, in the right place, at the right time. For more information, visit Media Contact: Chris Gruening Vice President, Client Services Specificity [email protected] SOURCE: Specificity Inc. press release
Associated Press
14-05-2025
- Business
- Associated Press
Specificity Builds Dominant CTV Campaign Capabilities, Reinforces Position as Industry's Leading Hybrid Marketing Agency
TAMPA, FLORIDA / ACCESS Newswire / May 14, 2025 / Specificity, Inc. (OTC PINK:SPTY), the marketing industry's only true hybrid model agency, today announced the expansion of its cutting-edge Connected TV (CTV) advertising capabilities, delivering unmatched performance, precision, and value for clients looking to reach real, in-market audiences. Unlike traditional agencies that rely on broad-based DMA targeting and outdated mass-reach strategies, Specificity has pioneered a proprietary, intent-driven approach to CTV advertising that transforms how brands engage with consumers. The company's ability to isolate active intent signals at the individual level and deliver impressions exclusively to real people-not bots-positions Specificity as a true market disruptor. 'Most agencies still cast wide nets and waste client budgets in the process,' said Jason Wood, CEO of Specificity. 'We don't. Our campaigns eliminate waste, serve ads to real humans, and leverage targeting that drills down to specific buying behaviors in real time. That's why our CPMs are often lower than those seen on major social platforms-while producing superior ROI for our clients.' Key Differentiators of Specificity's CTV Strategy: Specificity's CTV campaigns are the result of the company's proprietary ad tech stack combined with a hands-on, full-service agency model-an approach no other marketing firm in the U.S. offers. 'This is what makes us the only true hybrid agency,' added Wood. 'We marry cutting-edge technology with full-service strategy and execution. Our clients do not just get great campaigns-they get a relationship, a partner, and results no one else can deliver.' Path to Full SEC Compliance Nearing Completion Specificity also confirmed that it is nearing full compliance with the Securities and Exchange Commission after being affected by the widespread fraud perpetrated by BF Borgers, its former audit firm. The company has been working diligently with auditors to complete the necessary filings and restore full standing. 'We were one of many companies impacted by the BF Borgers scandal, but we've taken the necessary steps to get back in compliance,' said Wood. 'We're almost out of the woods and remain fully committed to transparency, compliance, and delivering value to our shareholders.' About Specificity, Inc. Specificity, Inc. (OTC PINK:SPTY) is a next-generation digital marketing agency redefining precision advertising through proprietary ad tech and advanced audience targeting strategies. With the only true hybrid model in the industry, Specificity blends emerging technology with full-service agency expertise to deliver high-performance campaigns that drive real results. From Connected TV to mobile to hyper-targeted display, Specificity helps brands reach real people-when and where it matters most. Media Contact: Chris Gruening Vice President, Client Services Specificity, Inc. [email protected] SOURCE: Specificity Inc. press release
