Latest news with #Speedcats
Emirates Woman
7 days ago
- Entertainment
- Emirates Woman
6 sneakers all the cool-girl celebs can't stop wearing in 2025
Fashion by Aminath Ifasa 2 hours ago Sneakers are an evergreen footwear choice, but there's something about the return of warm weather that has us craving a fresh pair (or two). As outdoor activities dominate our social calendars, sneakers become the go-to for long days on the move—whether you're hitting 10K steps or just strolling in style. Not only are sneakers versatile and affordable, but they're also the easiest way to elevate a look with street-style flair. To kickstart your shopping list, we've taken inspiration from some of the biggest sneaker-loving celebrities who effortlessly incorporate the latest (and greatest) kicks into their everyday wardrobes. From retro revivals like the Adidas Gazelle (a Gigi Hadid staple) to Emily Ratajkowski's enduring love for the Puma Speedcat, timeless sneakers continue to dominate. These heritage styles have even inspired high-fashion reinterpretations, proving that everything old is new again. Whether you're drawn to the '70s vibe of the Nike Cortez (à la Dakota Johnson), or Sophia Richie's new-get distressed vibe, there's a sneaker for every era and aesthetic. Below, discover the top 6 celebrity-approved sneaker styles that will refresh your closet with an instant cool factor. From nostalgic throwbacks to futuristic designs, 2025's sneaker trends offer something for every style tribe. Whether you're channeling Emily Ratajkowski's sleek Speedcats or Hailey Bieber's hiker-chic kicks, one thing's clear: Sneakers aren't just for the gym—they're the ultimate fashion flex. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Pinterest & Feature Image: Pinterest
Hype Malaysia
28-04-2025
- Entertainment
- Hype Malaysia
Dua Lipa Hits The Road In PUMA Speedcats, Bringing Aura & Desert Dreams To Life
Dua Lipa kicks off the next chapter of her road trip adventure, letting her Speedcats lead the way through the desert. Cruising in a classic ride and making spontaneous pit stops along the way, her path takes her through diners and other iconic roadside spots. As she embraces the journey, Dua Lipa highlights the Speedcat in Brown, alongside other fresh takes on the silhouette. The Speedcat-fueled adventure embodies the same bold spirit of exploration that originally defined, and continues to define, the racing-inspired essence of the Speedcat. Reintroduced from PUMA's archive for its 25th anniversary, the Speedcat made its official return in the summer of 2024, earning celebrity co-signs and proving its sell-out appeal. Since then, PUMA has redefined the iconic silhouette through collaborations and limited releases. The PUMA Speedcat in 'Haute Coffee' and 'Royal Blue' is available now at PUMA stores and selected PUMA stockists, at a retail price of RM549.
Campaign ME
08-02-2025
- Entertainment
- Campaign ME
Puma spotlights regional sub-culture to relaunch its Speedcat
Puma has set up activations in the UAE and Saudi Arabia in an effort to form personal connections with consumers in the region in light of the relaunch of its Speedcat shoe. Pulled from the Puma archive for its 25th anniversary, the Puma Speedcat was reintroduced in the summer of 2024 with immediate celebrity co-signs and sell-out appeal. To bring this hype to the region, the brand took a personal route. 'There's been a big focus globally on the launch of Speedcat and everyone was aware they'd dropped; but we needed to give them a reason to want to own a pair and be a part of a growing community of Speedcat enthusiasts.' said Zarah Rashid, Marketing Manager, Puma Middle East. The brand designed two localised activations to capture the subcultures of Dubai and Saudi Arabia and bring the shoe to consumers in the region. In Dubai, Puma collaborated with restaurant Lulu & The Beanstalk to create the Speedcat Menu—a limited-edition culinary experience running from 5 – 8 February. Diners ordering one of five specially curated combos receive a scratch card with a chance to win a free pair of Speedcats, distributed on a first-come, first-served basis. Puma intentionally chose the venue as it aligns with the brand's 'energy, cultural relevance, and ability to bring people together in an immersive way.' 'Whether it's a space tied to sports, fashion, or street culture, our goal is always to connect authentically with consumers where they feel most engaged. The intended outcome is to reinforce our brand positioning, drive meaningful interactions, and leave a long lasting impact beyond just the activation itself, while connecting in real life with our community,' said Rashid. Over in Saudi Arabia, the spotlight shifts to art and culture. In collaboration with artist Rex Chouk—known for his bold portrayals of Saudi life—Puma has introduced the Chouka Speedcat Vinyl Figure. The collaboration aims to reflect Puma's commitment to supporting regional artists and providing exclusive, collectible pieces for sneaker enthusiasts and street art lovers. This limited-edition collectible, which debuts at Red Sea Mall in Jeddah, Solitaire Mall in Riyadh, and Nakheel Dammam between February 6th and 24th, fuses street art with sneaker culture, offering enthusiasts a tangible piece of the Speedcat legacy. 'We ensure our brand isn't just present but deeply embedded in the sporting and cultural fabric of the region. Additionally, our marketing approach blends global appeal with localised narratives, ensuring we speak to our consumers in a way that feels personal and meaningful,' said Rashid. Rashid goes on to say that experiential marketing is at the core of Puma's engagement strategy in the Middle East. 'We believe that consumers connect with brands through emotions and experiences rather than just products,' she said. In the future, audiences can expect Puma to continue to create immersive experiences that blend sport, fashion and culture through partnerships with creative talent in the region across various mediums. The brand hopes to incorporate an integrated approach 'that blends digital, physical, and cultural touchpoints to drive both brand love and business growth,' Rasha explained. Credits: Client: Puma Experiential agency: Cookadoodle Studio PR and influencer marketing: M&C Saatchi
