26-05-2025
- Entertainment
- BusinessToday
Star Power Meets Swiss Craft: OMEGA's Latest Leading Man
(L to R) OMEGA President and CEO Raynald Aeschlimann and OMEGA President and CEO Raynald Aeschlimann
From the red carpet to the watchmaker's bench, Aaron Taylor-Johnson is embracing his latest role as a global ambassador for OMEGA. The announcement was made during his visit to the brand's headquarters in Biel, Switzerland, where he toured OMEGA's renowned watchmaking facilities and heritage museum.
Reflecting on the experience, he said: 'I have always had an appreciation for timepieces, but especially for OMEGA. Now, after visiting the factory, I am in awe of the skill required to manufacture such a luxurious product.' On the day, he wore the Speedmaster First OMEGA in Space on a brown leather strap.
Taylor-Johnson's connection to the brand is personal and rooted in family history. He revealed that his interest in watches began with his father, a working-class man who saved to buy an OMEGA—an act that sparked a lifelong admiration for the brand.
OMEGA President and CEO Raynald Aeschlimann praised Taylor-Johnson's versatility and pioneering spirit, noting his diverse roles across action, thriller, and romance genres. He also highlighted the actor's genuine enthusiasm for horology, saying: 'Aaron represents the very best of contemporary talent—authenticity, ambition and timeless style.'
Taylor-Johnson began his career on the West End stage at the age of ten before taking on prominent film roles, including his breakout portrayal of John Lennon in Nowhere Boy, and appearances in Kick-Ass, Avengers: Age of Ultron, Nocturnal Animals, Kraven, and Nosferatu.
His performance in Nocturnal Animals earned him a Golden Globe Award for Best Supporting Actor. Upcoming projects include 28 Years Later, Fuze, and Blood on Snow.
His partnership with OMEGA comes amid mounting speculation around the next James Bond. Taylor-Johnson is widely tipped as a frontrunner to succeed Daniel Craig, whose final appearance as 007 was in No Time to Die (2021).
Given OMEGA's role as the official watch partner of the Bond franchise since GoldenEye in 1996, the timing of this ambassadorship has fuelled fan and industry speculation. While no official casting has been announced, the alignment between the brand and potential Bond has not gone unnoticed.
Interestingly, Taylor-Johnson's debut with the brand features him wearing the Speedmaster First OMEGA in Space rather than the classic Bond-associated Seamaster. Yet the timepiece's spacefaring legacy offers its playful nod to Bond's more fantastical adventures. Whether a happy coincidence or a carefully timed signal, the symbolism has sparked interest among fans. Related
