15 hours ago
ECHL Announces Strategic Partnership With Business Advisory Agency
The ECHL and Sports Business Advisors (SBA) have announced a strategic partnership with focus on driving the league's revenue generation, enhanced branding and league awareness, as well as avenues of new inventory in pursuit of innovative corporate sponsorship opportunities.
SBA will also support ECHL crown jewel events including the All-Star Game and Kelly Cup Playoffs. ECHL teams will have the opportunity to utilize the services of SBA.
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"The ECHL is pleased to welcome Sports Business Advisors as a consulting advisor and the official sales agency on behalf of the League " Ryan Crelin, ECHL Commissioner, said in a statement. "SBA stands out for its many years of experience at the highest level in different sports across all business functions that impact pro sports teams and leagues."
With more than a century of experience, respected sports industry executives Mark Piazza, Mike Santos and Steve Violetta founded SBA in 2024. The trio leverages their vast experience in areas including revenue growth/retention, operations, marketing, facility management and financial/legal matters for leagues, teams and brands.
"We are truly excited to have this opportunity to work with the ECHL," Violetta stated. "For over 35 years, they have built a strong brand that represents quality on the ice and a loyal following for all hockey fans across North America. We look forward to supporting the growth of both the league and its teams in their mission to provide affordable, fun family entertainment."
Mark Piazza has extensive executive experience in sports & facility management, team operations and public/media relations. His career includes roles with the New York Rangers, New York Knicks, Philadelphia Flyers, Philadelphia 76ers, New York Liberty and the NBA's G-League (WC Knicks).
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Michael Santos has vast experience in managing events, operations and legal affairs in professional and amateur sports. His career includes roles with the NHL, New York Islanders, Florida Panthers, Nashville Predators, and various hockey leagues.
Steve Violetta uses his deep strategic sales acumen to maximize revenue, profit and brand growth. He has negotiated five Facility Naming Rights agreements for sports venues. His career includes roles with the Detroit Red Wings, Pittsburgh Penguins, Nashville Predators, Edmonton Oilers, Ottawa Senators, New York Yankees and San Diego Padres.
Photo Courtesy of the ECHL
