20-05-2025
Andy Murray takes up a new role one week after shock coaching split with Novak Djokovic six weeks before the start of Wimbledon
Andy Murray has taken up a new role one week after splitting with Novak Djokovic on the heels of their short-lived coaching partnership.
The two-time Wimbledon champion and his great rival previously shocked the tennis world at the end of last year with the announcement that the newly retired Murray would be joining the Serbian serial winner's set-up.
Initially announced for the Australian Open, Murray took up his spot in Djokovic's box at his tune-up tournament at the start of the season in Brisbane.
Djokovic enjoyed a strong showing in Melbourne - notably beating upstart young rival Carlos Alcaraz in the quarter-finals - before he was forced to retire during his semi-final against Alexander Zverev through injury.
Murray continued working with the 24-time Grand Slam champion in the early stages of the season, and helped him secure spot in the Miami Open final in March, where he was defeated by Jakub Mensik.
But an unsteady showing on clay, marked by first-round exits at Monte-Carlo and Madrid, the pair shared that they had called time on the partnership at the start of the month.
Instead, Murray has shifted his interests back to the business world, with Tuesday seeing the former professional announced as a new associate partner at Redrice Ventures, a London-based venture capital fund.
Under the company's aegis, Murray will help launch the Redrice Sports Collective, a group of athlete advisors and 'key decision-makers in sport' shaping investment opportunities.
Murray already has a stacked investment portfolio which includes his hotel in Scotland, Cromlix, padel tennis court developers Game4Padel and crowdfunding platform Seedrs.
'Andy and I firmly believe that the influence of sport on popular culture, and by extension, on consumer brands, has never been more powerful,' Redrice founder and managing partner Tom March told City AM.
'His involvement is shaped by both his investment experience and his background performing at the highest level as an athlete.
'Andy spends time meeting founders and evaluating the strength of their teams, looking closely at qualities like resilience, ambition, and drive, drawing on his deep understanding of what it takes to consistently perform.
'He is also focused on sourcing deals through his extensive network, regularly bringing compelling investment opportunities to the Redrice team. Finally, he leverages his network to support our portfolio companies, sharing valuable introductions.
'We're working with two other high-profile individuals who would offer both credible investment experience and proven leadership as we build the Redrice Sports Collective,' March added. 'We look forward to sharing more updates soon.'
Murray stressed that his interest in leading the collective has been spurred by key lessons from his tennis career, including 'the importance of discipline, resilience, and strategic thinking.'
'For the past few years, I've channelled this mindset into investing, where possible focusing on British businesses that have the potential to create lasting impact and positive change,' Murray continued. 'I've backed over 40 ventures in sectors from technology to fitness, hospitality to wellness.
'As an investor, I'm driven by the same principles that guided my tennis career – the pursuit of excellence, the importance of teamwork, and the belief that success is achieved through smart decisions and long-term vision.
'It's difficult to step away from a sport like tennis, which has been so all-consuming for me for so long, and then not have anything to fill that void. '.
'I've seen it before with other athletes, when they haven't had other interests straight after sport, it becomes hard for them to know who they are. I'm also only 38 years old, so that's a long time to be retired.
'My plan was always to spend more time on my other business interests once I'd finished playing tennis.'
Despite his shift away from the court, Murray's departure from Djokovic's set-up will no doubt put a number of promising British players, such as Jack Draper, on alert.
