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Yahoo
23-05-2025
- Entertainment
- Yahoo
Shedeur Sanders Featured in Star-Studded Gatorade Ad With Kendrick Lamar
Kendrick Lamar is taking center stage in the sports world once again. The former Super Bowl Halftime artist has provided the soundtrack for Gatorade's new marketing campaign. Lamar headlines a star-studded series of commercials premiering during the NBA Playoffs with the first titled 'Lose More. Win More.' A milestone for the brand's 60-year legacy with Shedeur Sanders, Caitlin Clark, Luka Doncic, Jayson Tatum, A'ja Wilson, Lamar Jackson, and Josh Allen. Related: ESPN Analyst Sends Blunt Message to Kevin Stefanski Regarding Shedeur Sanders' Future The campaign also pays tribute to Gatorade legends like Michael Jordan and Serena Williams, who make cameo appearances in the spot. According to Gatorade's chief brand officer Anuj Bhasin, this is the company's largest celebrity brand campaign to date. Lamar's rising presence in sports culture is noticeable. His 2025 Grammy win for 'Not Like Us' makes him a fit for the campaign. Advertisement Related: Browns Writer Shows True Colors on Shedeur Sanders Sanders is the only NFL rookie in the ad and represents the next generation of 'Prime Time'. He has been tied to the brand and was one of the key players with an NIL deal from Gatorade. The 'Grown' QB will extend that relationship with him being in Cleveland. Shedeur Sanders Featured in Star-Studded Gatorade Ad With Kendrick Lamar first appeared on Athlon Sports on May 22, 2025
Washington Post
18-05-2025
- Business
- Washington Post
Questions on the Commanders stadium deal
The prospect of NFL football returning to the nation's capital has generated enormous excitement. If the Washington Commanders return to their former home at the site of the now-defunct Robert F. Kennedy Memorial stadium, they could lift D.C.'s economy and shape its culture for decades to come. Already a narrow majority of the city's residents supports D.C. Mayor Muriel E. Bowser's $3.7 billion deal with the team to make it a reality.
