Latest news with #SportsSponsorship
Arab News
14 hours ago
- Business
- Arab News
Emirates extends global partnership with ATP through 2030
DUBAI: Emirates and the ATP Tour have renewed their global partnership, with the airline continuing as the premier partner of the competition through 2030. For the latest updates, follow us @ArabNewsSport First joining forces in 2013, Emirates and the ATP have built one of the longest-standing and most recognizable partnerships in professional tennis. Emirates will continue to showcase its premium hospitality at close to 60 ATP tournaments spanning six continents each season. The airline's signature net branding will remain a distinctive part of the viewing experience for millions of fans worldwide. Emirates will also continue to receive prominent marketing rights and high-value brand visibility across the season, maintaining one of the broadest footprints in tennis. From 2026, Emirates will further expand its brand presence by becoming the ATP's first umpire sleeve-patch partner. The initiative builds on Emirates' association with sport officiating across its major sponsorships, including the NBA, International Cricket Council, World Rugby, European Rugby Champions Cup and SailGP. Boutros Boutros, Emirates' executive vice president, corporate communications, marketing and brand, said this was an opportunity for Emirates to connect with tennis fans worldwide and build a consistent, authentic brand association with the sport. 'Through exceptional hospitality and strategic on-ground activations at the world's most prestigious tournaments, we're strengthening engagement with our loyal customer base to remain top-of-mind. 'We're committed to working closely with the ATP and leveraging this partnership further as we continue expanding Emirates' global tennis footprint.' Daniele Sano, ATP's chief business officer, said: 'Emirates has been a constant presence on the ATP Tour for over a decade, and this renewal is a big moment for both of us. 'It speaks to the strength of our relationship and everything we've built together. Right now, the Tour is in a really exciting place. We're seeing record attendance, growing commercial interest, and real momentum across the board. 'We're proud to keep building with a partner, and a truly premium brand, that shares our belief in the future of the sport.' In addition to leveraging the ATP's digital and social channels, Emirates will begin collaborating with players on digital promotions through a dedicated activation program. The ATP Tour connects Emirates with more than 5 million fans on-site each season, underscoring the global reach of both tennis and the world's largest international airline. Beyond the ATP Tour, Emirates is a sponsor of all four Grand Slam tennis tournaments: the Australian Open, Roland-Garros, Wimbledon, and the US Open.
Yahoo
13-06-2025
- Entertainment
- Yahoo
MONSTER ENERGY RECHARGES WITH BIG3 FOR FIFTH CONSECUTIVE SEASON
Beverage Returns as Official Energy Drink of the BIG3 LOS ANGELES, June 13, 2025 /PRNewswire/ -- Today, the BIG3 announced that longtime partner Monster Energy is returning as the league's presenting sponsor for the fifth consecutive summer. In addition to being named the Official Energy Drink of the BIG3, Monster Energy will once again support the Monster Energy BIG3 Celebrity Game, which will take place at the American Airlines Center in Dallas, TX on Sunday, August 17. The BIG3's eighth season tips off on June 14, 2025, at Allstate Arena in Chicago, IL, live on CBS, iHeart Radio, and VICE TV. "Once again, we're hyped to have Monster returning as a valued partner for the fifth consecutive year," said BIG3 CEO Ice Cube. "Thank you to Rodney, Dan, and everyone at Monster for their continued support and for making this a reality. Even after five years, it's amazing to get this level of engagement from a brand that we love and that fits perfectly in the DNA of the BIG3. I look forward to all of our fans experiencing another summer of Monster Energy and the BIG3 beginning June 14." As always, Monster Energy's brand presence will be felt across all ten hosting arenas this season, as they continue to be a staple of the BIG3 fan experience. Fans can expect product giveaways, performances by Monster Energy's Breakers and BMX bikers, exclusive meet-and-greet opportunities with BIG3 players and coaches, and of course, the fabulous Monster Energy Girls. "BIG3 just fits into the Monster DNA," said Monster Energy's Global CMO Dan McHugh. "We are stoked to be back for our fifth year. As long as Big3 keeps serving up the frenetic action, keeps pioneering this sport, and keeps bringing the fire – we'll keep coming back." To learn more about the BIG3 visit and follow @thebig3 on X and Instagram. Tickets for the 2025 season are available now at ABOUT BIG3:On January 11, 2017, the BIG3 was born. The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a league with no garbage minutes, where trash talk is allowed, and where every point –whether it's a 4-point or 3-point shot – counts. Any given BIG3 team has hall of famers, icons and trailblazers, and the next best 3-on-3 player. The league has led the sports industry in diversity and opportunity, becoming the first Black-owned and operated professional sports league (certified by ByBlack), the first professional sports league with a Black commissioner, the first basketball league with female head coaches, and the first professional sports league to allow the use of CBD. In 2024, Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, acknowledging individuals making substantial contributions to their community, the first non-player to be recognized. ABOUT MONSTER ENERGY:Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers and fans. See more about Monster Energy including all of its drinks at CONTACT:Hannah Palacios, hannah@ View original content to download multimedia: SOURCE Monster Energy Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
10-05-2025
- Business
- Yahoo
Adicash: Uli Hoeneß turns to Bayern Munich sponsor to fund Florian Wirtz deal
Uli Hoeneß is trying to convince Adidas to help with the financing of a potential Florian Wirtz transfer to FC Bayern. Wirtz is an Adidas athlete, and for them the prospect of him joining an Adidas sponsored club is attractive, especially since Bayer Leverkusen are getting New Balance as new kit sponsor. – Sport Bild journos Tobi Altschäffl and Christian Falk as captured by Twitter account @iMiaSanMia
Glasgow Times
27-04-2025
- Sport
- Glasgow Times
Hillwood Football Club 2014s team in Glasgow gets funding boost
The Hillwood Football Club 2014s team, based in Pollok, was one of six teams across Scotland selected for the first Youth Sports Sponsorship from the Scottish Plant Owners Association (SPOA). Read more: Glasgow runner who survived cardiac arrest during race to compete in same event Nicole Higgins, who nominated the team, said: "Hillwood FC operates in one of the most impoverished areas of Glasgow, and a lot of our kids look to football as a great way to get out of the house and play for a team. "We strive to make football accessible to all kids regardless of their circumstances, whether it be family or financial. "This funding will essentially help 20 plus children have a better experience within all aspects of the team's training and games. "We are hoping to expand our numbers in the near future and the funding will go a long way to helping with this goal." The Youth Sports Sponsorship programme is designed to support under-16 clubs by providing grant of up to £1,000. This money is to be used towards new strips and training tops for the teams. The Hillwood Football Club 2014s team were selected for the first Youth Sports Sponsorship from the SPOA (Image: Supplied) David Jarvie, president of the SPOA, said: 'Congratulations to the clubs selected for the first ever SPOA Youth Sports Sponsorship programme. "Many of our members from across Scotland are involved in youth sports in their local communities, from coaching to providing transport to games or providing financial support. "It is often a talking point when we get together along with the lack of support for grassroots sport for young people in Scotland, so we are delighted to now be able to help through the SPOA Youth Sports Sponsorship programme." Read more: Glasgow man raises more than £65,000 for UK veterans The other teams selected for the first round of SPOA Youth Sports Sponsorship are North Lanarkshire Chiefs Basketball Club U-12s, Team Kay Curling, Strathendrick Rugby U-16 girls team, Falkirk Football Club 2015s team, and Auchterarder Community Football Club. David added: "I hope the clubs selected go from strength to strength, and we look forward to following their journey. "Best of luck to you all."
