2 days ago
Sporting pioneer honoured with Welsh sporting accolade
Matthew Evans was inducted into the Wales Sports Hall of Fame and received the Lord Brooke Award for Outstanding Contribution to Welsh Sport (Image: Matthew Evans)
A Pembrokeshire sporting pioneer has been honoured with one of the highest accolades in Welsh sport.
Matthew Evans, founder of the Long Course Weekend and co-founder of Ironman Wales, was officially inducted into the Wales Sports Hall of Fame.
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He was also presented with the Lord Brooke Award for Outstanding Contribution to Welsh Sport during the ceremony at St Brides Hotel in Saundersfoot.
Mr Evans said: "To be inducted into the Wales Sports Hall of Fame with the Lord Brooke Award is truly humbling."
He began this journey in 2010 with the first Long Course Weekend, with Ironman Wales starting in 2011.
Mr Evans added: "Since then, we've developed world-class sporting events across Wales and around the globe — a journey made possible only through the support of an incredible team."
The award recognises the broad impact of Mr Evans' work on Welsh sport, tourism, and the nation's global reputation.
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His events have generated millions in economic benefits, drawn thousands of visitors to Wales, and helped position the country as a leader in endurance sport.
Mr Evans said: "From a government that understood the vision, to a county that helped with the hard yards, to communities that came together to deliver a world-class visitor experience – and a team that disrupted the market and created something truly Welsh and world-class – this has always been about collective belief and effort."
The Long Course Weekend has grown into one of Wales's top sporting exports, with versions now held in New Zealand, Australia, Belgium, Maastricht, Mallorca, Holland, and Yorkshire.
Mr Evans has also developed a legacy programme for children, a volunteer scheme, and business partnerships that support host communities and promote long-term growth.
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He said: "A heartfelt thank you to the athletes who've supported us so loyally over the years – and to their loved ones who party, cheer, and make our red-carpet finishes famous across the world.
"Your passion brings our events to life."
He finished his remarks by acknowledging a lifelong friend.
He said: "A final shout out to Scott Powell, who's been there since we were 16 years old – front row at Llandovery College – and still by my side today (although thankfully, he doesn't drop the ball anymore).
"This one's for us both, for the team, for the county, and for everyone at Major Events in Welsh Government."
