Latest news with #StacyLondon
New York Times
12-05-2025
- Entertainment
- New York Times
Once They Told People ‘What Not to Wear.' Now, Anything Goes.
Stacy London and Clinton Kelly spent more than a decade critiquing Americans' style choices as the co-hosts of the TLC makeover show 'What Not to Wear,' which ended in 2013. Now, the duo is back with a new show and a new message: 'Wear Whatever the F You Want.' Streaming on Prime Video — with shoppable products accessible to viewers through a scannable QR code in each episode — the series focuses on helping participants achieve 'their fantasy ideal as opposed to what's palatable to America,' Ms. London said. After helping participants live out wardrobe metamorphoses as punk-rock gods and powerhouse divas, the pair talked about throwing out the old fashion rule book and encouraging people to find the most authentic version of themselves. This interview has been edited and condensed. Who came up with the title for the new show? CLINTON KELLY: I did, after a television producer said they wished we would bring back 'What Not to Wear.' I said, 'The world has changed so much since that show ended, the only show I would do now would have to be called 'Wear Whatever the F You Want,' because that's what we all should be doing.' Then I thought, 'That is actually a really good title for a show!'' How do the shows differ in their objectives? STACY LONDON: For 'What Not to Wear,' you were nominated secretly by friends and family, then we showed up saying, 'Surprise!' There's no gotcha here. These people are self-nominated and trying, like a lot of us are, to figure out what our style is, either in terms of identity or just post-Covid. Nobody wants to wear hard pants anymore, and we don't need fashion experts the way we did before social media. KELLY: 'What Not to Wear' was us laying down the law, giving people rules and our opinions. Here, we are letting our client share with us their hopes and dreams and style fantasies. We're much more encouraging than we are judgmental about what they may want to look like. What does personal style mean to you now that it did not then? KELLY: We are both Generation X and indoctrinated just like everybody else of that age. We worked at women's magazines where it was all about looking taller and thinner, how to attract a man or lose 20 pounds in a weekend. LONDON: It used to be, 'Oh, let's define your waist so that you look taller.' Now we say, 'Who cares about your waist?' If you don't care about flattering, we don't care about flattering either. You can use style to say a lot of things that you might not know how to express yet yourself. You lean into the joy of clothes and how they can make you feel. Do you think that was missing from the previous generation of makeover shows? KELLY: As hosts, but also human beings, telling people what to do feels very emotionally primitive. It's fun to give your opinion without really any repercussions. But it isn't the kind of thing that makes you feel really proud of yourself when you put your head on the pillow. Now, it's much more about collaborating with a client and helping to instill a sense of empowerment while watching somebody give birth to a different and more authentic version of themselves LONDON: We had a lot of joy making this show, and watching the way that taking style to the extreme allowed somebody to see themselves differently. Many of them don't think they can do it themselves. They're still looking for some kind of validation, they worry they don't know how to do it right. That's where we come in like guardrails. You don't shy away from difficult life stories, including eating disorders and serious illness. LONDON: Not all of the stories are easy stories to tell, but they feel reflective of and culturally relevant to 2025. We are talking about things that we did not talk about before, like gender and race and sexuality and menopause because of younger generations. And there's a multigenerational learning curve going on as older people take lessons from Gen Z. People in their 50s and 60s who thought they were gay or didn't have a word or the language for pan or asexual, whatever it is, finally have something more to define themselves with, including with their wardrobes. What are some of the more challenging aspects of doing this sort of work? LONDON: Because we were talking about things that are new in terms of cultural conversation, safety is very important. Clinton speaks to this pretty dramatically in one episode — just because you want to dress the exact way you want, we never want to put you in a place where you're going to be in harm's way. I think that is the only rule for dressing in whatever you want: to be mindful that there are still places that are not safe for you to be you. Any little guidelines for viewers looking to get started on a similar journey at home? KELLY: The first thing you have to do is ask yourself, 'What are the three adjectives that you would like the rest of the world to think about you without you ever opening your mouth?' Style is nonverbal communication, so what do you want people to think about you? Then go into your closet and anything that does not support those three adjectives, you might want to think about getting rid of them. That is a lifelong challenge. Every few years, we really have to take a look at where we are and say, 'Well, we've evolved in this area. Maybe we need to evolve our style too.' LONDON: We say fashion starts in the brain, because it has to be undoing the belief system that you have internalized your whole life that told you — you can't wear prints, or you look awful in green. What is actually true to you? What do you believe? And that's how you come up with those adjectives and change the closet into the person that you know that you authentically are. Because often the thoughts that you have in your head about yourself are not your own thoughts. They are the thoughts that have been implanted into your head by the media, social media, your parents, your lovers, your classmates. What do you want people to take from the show? KELLY: This is the fashion education that we should be giving people: 'Who do you want to be today? What message are we going for?' Beyond just 'this fits me,' lets get people confident in using style as a tool in their arsenal to create more opportunity for themselves. I often use the analogy that fashion is a buffet. You have all of this stuff to choose from, then what you put on your plate is style. LONDON: Would you take a pig in a blanket if you were a vegan? People need to use that mind-set when thinking about style.
Yahoo
01-05-2025
- Health
- Yahoo
Secret Joins the Menopause Movement with Let's Talk Menopause and New York Times Bestselling Author Tamsen Fadal
The #1 Clinical antiperspirant and most awarded whole body deodorant brand addresses sweat and body odor challenges during menopause CINCINNATI, May 01, 2025--(BUSINESS WIRE)--In time for Women's Health Month in May, Secret, a leading brand in women's personal care, is shining a spotlight on menopause, a subject that has largely remained taboo despite it being a natural phase of life for all women. To encourage more conversation on menopause and support for all women, Secret is joining forces with Tamsen Fadal, menopause advocate and author of The New York Times Best Seller How to Menopause. This partnership aims to equip women with the tools they need to better manage symptoms like hot flashes and night sweats, and the transition into perimenopause and menopause. The new Secret Whole Body Dry Feel Deodorant is the brand's first aluminum-free sweat control deodorant that delivers 24/7 protection from pits to privates, utilizing plant-based ingredients to absorb sweat and neutralize odor. As a complement, the new Secret Clinical Dry Spray provides proven sweat protection, offering 2x more protection than ordinary antiperspirants. Its weightless, quick-drying formula leaves no residue, ensuring comfort and confidence throughout the day or night. Applying this duo before bedtime helps tackle odor-causing bacteria and provides up to 10 hours of overnight dry feel so women wake up feeling fresh. "There are many symptoms associated with menopause and one of the most common is persistent body odor," said Tamsen Fadal, New York Times Bestselling author of How to Menopause. "Personally, this symptom affected me the most which is one of the reasons why I teamed up with Secret because I want to empower women to confidently navigate the changes their bodies are going through. Secret is an important part of my daily regimen, and I hope this helps other women be better equipped to manage similar symptoms as well." To further its commitment, Secret is an official charity partner of Let's Talk Menopause, a national non-profit organization invested in changing the conversation around menopause, so women get the information they need and the healthcare they deserve. Secret collaborated with Tamsen Fadal on a special episode of the organization's "Hello Menopause!" podcast, which is hosted by style expert, entrepreneur and fierce advocate for women's health, Stacy London. Available on April 30, the conversation dives into their personal experiences and the latest research on menopause as they discuss all things body odor, hot flashes, and more. "We recognize that menopause is a natural and significant stage in a woman's life, deserving of celebration and support, not stigma or shame. Partnering with a brand like Secret is a natural extension of our mission at Let's Talk Menopause," says Samara Daly, Let's Talk Menopause Co-Founder. "Just as Secret has always been a reliable partner for women in their everyday lives, we are committed to providing access to essential resources, fostering open and honest conversations, and championing a positive and empowering narrative around menopause." Every woman's menopause journey is unique, but being prepared for changes like hot flashes, night sweats, and body odor can help women better manage these symptoms. Secret Clinical Antiperspirant and Whole Body Dry Feel Deodorant provide all-day freshness everywhere – from your pits to your chest, inner thighs, back and feet. "For many women, menopause can feel isolating, but women don't have to go through it alone," says Kate DiCarlo, Senior Communications Director, Personal Care, Procter & Gamble. "Together with our partners, Secret empowers women and communities through resources and support, including providing products they can rely on, so that they feel confident every day no matter what." "Menopause is not having a moment; it's having a movement," shared Tamsen. The New York Times Bestseller, How to Menopause, is available in bookstores and retailers nationwide. Now on its third season, Hello, Menopause! features real menopause stories with real people and is available on Spotify, Amazon Music and Apple Podcasts. Secret Deodorant is available at major retailers nationwide. For more information visit About Procter & Gamble P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at About Let's Talk Menopause Let's Talk Menopause (LTM) is a national nonprofit organization invested in destigmatizing menopause and changing the conversation around it, so women get the information they need and the healthcare they deserve. LTM aims to empower women to navigate all stages of menopause, advocate for comprehensive menopause care to become a medical community standard, educate the public, and help women in the menopause transition find inclusive, compassionate community and support. View source version on Contacts Secret Deodorant Press TeamCitizen Relationssecret@ Sign in to access your portfolio
Business Wire
01-05-2025
- Health
- Business Wire
Secret Joins the Menopause Movement with Let's Talk Menopause and New York Times Bestselling Author Tamsen Fadal
CINCINNATI--(BUSINESS WIRE)--In time for Women's Health Month in May, Secret, a leading brand in women's personal care, is shining a spotlight on menopause, a subject that has largely remained taboo despite it being a natural phase of life for all women. To encourage more conversation on menopause and support for all women, Secret is joining forces with Tamsen Fadal, menopause advocate and author of The New York Times Best Seller How to Menopause. This partnership aims to equip women with the tools they need to better manage symptoms like hot flashes and night sweats, and the transition into perimenopause and menopause. There are many symptoms associated with menopause and one of the most common is persistent body odor,' said Tamsen Fadal, New York Times Bestselling author of How to Menopause. The new Secret Whole Body Dry Feel Deodorant is the brand's first aluminum-free sweat control deodorant that delivers 24/7 protection from pits to privates, utilizing plant-based ingredients to absorb sweat and neutralize odor. As a complement, the new Secret Clinical Dry Spray provides proven sweat protection, offering 2x more protection than ordinary antiperspirants. Its weightless, quick-drying formula leaves no residue, ensuring comfort and confidence throughout the day or night. Applying this duo before bedtime helps tackle odor-causing bacteria and provides up to 10 hours of overnight dry feel so women wake up feeling fresh. 'There are many symptoms associated with menopause and one of the most common is persistent body odor,' said Tamsen Fadal, New York Times Bestselling author of How to Menopause. 'Personally, this symptom affected me the most which is one of the reasons why I teamed up with Secret because I want to empower women to confidently navigate the changes their bodies are going through. Secret is an important part of my daily regimen, and I hope this helps other women be better equipped to manage similar symptoms as well.' To further its commitment, Secret is an official charity partner of Let's Talk Menopause, a national non-profit organization invested in changing the conversation around menopause, so women get the information they need and the healthcare they deserve. Secret collaborated with Tamsen Fadal on a special episode of the organization's 'Hello Menopause!' podcast, which is hosted by style expert, entrepreneur and fierce advocate for women's health, Stacy London. Available on April 30, the conversation dives into their personal experiences and the latest research on menopause as they discuss all things body odor, hot flashes, and more. 'We recognize that menopause is a natural and significant stage in a woman's life, deserving of celebration and support, not stigma or shame. Partnering with a brand like Secret is a natural extension of our mission at Let's Talk Menopause,' says Samara Daly, Let's Talk Menopause Co-Founder. 'Just as Secret has always been a reliable partner for women in their everyday lives, we are committed to providing access to essential resources, fostering open and honest conversations, and championing a positive and empowering narrative around menopause.' Every woman's menopause journey is unique, but being prepared for changes like hot flashes, night sweats, and body odor can help women better manage these symptoms. Secret Clinical Antiperspirant and Whole Body Dry Feel Deodorant provide all-day freshness everywhere – from your pits to your chest, inner thighs, back and feet. 'For many women, menopause can feel isolating, but women don't have to go through it alone,' says Kate DiCarlo, Senior Communications Director, Personal Care, Procter & Gamble. 'Together with our partners, Secret empowers women and communities through resources and support, including providing products they can rely on, so that they feel confident every day no matter what.' 'Menopause is not having a moment; it's having a movement,' shared Tamsen. The New York Times Bestseller, How to Menopause, is available in bookstores and retailers nationwide. Now on its third season, Hello, Menopause! features real menopause stories with real people and is available on Spotify, Amazon Music and Apple Podcasts. Secret Deodorant is available at major retailers nationwide. For more information visit About Procter & Gamble P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at About Let's Talk Menopause Let's Talk Menopause (LTM) is a national nonprofit organization invested in destigmatizing menopause and changing the conversation around it, so women get the information they need and the healthcare they deserve. LTM aims to empower women to navigate all stages of menopause, advocate for comprehensive menopause care to become a medical community standard, educate the public, and help women in the menopause transition find inclusive, compassionate community and support.
USA Today
30-04-2025
- Entertainment
- USA Today
Amazon expands 'Shop the Show' Prime Video tie-in store: What you should know
Amazon expands 'Shop the Show' Prime Video tie-in store: What you should know Show Caption Hide Caption Style duo confess to what lead to their fallout Style duo, Stacy London and Clinton Kelly talk about their reconciliation and teaming up again on new makeover show 'Wear Whatever the F You Want To' Amazon is making it easier for fans of its Prime Video streaming service shows to buy, buy, buy. The streamer and mega-retailer are expanding their "Shop the Show," initiative, which easily links U.S.-based viewers of Prime series and films to tie-in merchandise ready to put in their Amazon carts. Watching "The Boys" and yearning for a Homelander figurine? Simply search "shop the show" in the Amazon mobile app and, if using the same Prime account, find all the "Boys" merch you could possibly desire right up at the top of your screen. You'll find T-shirts, phone cases and even the original comic book that "Boys" is based on. The new storefront is not limited to Prime originals, but has pages for a variety of series, films and live sports, from classic sitcoms like "Cheers" to superhero movies like "Deadpool" to even Netflix series like "Wednesday." Some titles have more products to choose from than others: Prime's current hit "Fallout" has plenty of apparel and toys available, but the page for "Tom Clancy's Jack Ryan" mostly features the books that the John Krasinski show was based upon. Michelle Rothman, VP-shopping for Prime Video, says the inspiration for the feature came "directly from our customers. We noticed a clear trend where viewers were actively seeking out products they saw on screen." She says the product has expanded from fewer than 10 series to more than 1,300 as consumers have responded positively, and as they have been able to harness AI technology to link shows with relevant merchandise. The new initiative is another way Amazon is seeking to monetize streaming content in a world where now streamers like Prime Video, Netflix, Max and Disney+ are fighting for revenue from subscribers, commercials and any other outlet they can find. Shop the Show is similar to a subsite that launched with Amazon's "Making the Cut" fashion series (2020-22), where viewers were able to purchase select looks seen on the series, and other apparel by the winning designers. A similar storefront will launch with a new show from stylists Stacy London and Clinton Kelly, formerly of TLC's "What Not to Wear" (2003-13). Their new "Wear Whatever the F You Want" has a storefront with links to clothes inspired by the series' participants. "Shop the Show" officially launches April 30 on the Amazon app.
Yahoo
29-04-2025
- Entertainment
- Yahoo
‘What Not to Wear' is getting a makeover: How to watch ‘Wear Whatever the F You Want' today
Clinton Kelly and Stacy London are making over their iconic makeover show, What Not to Wear, for the modern era. The new series, fittingly titled Wear Whatever the F You Want, will see the fashionable and fun pair reunite to help clients bring their own personal style to fruition. While the early 2000s makeover series wasn't always known for uplifting its subjects, Kelly and London are excited to put a more positive spin on the styling process this time around. "The world has changed a lot since the run of What Not to Wear, and, thankfully, so have we," say Kelly and London. "These days, we have zero interest in telling people what to do based on society's norms — because there are no more norms! However, style is still an important form of communication, and we're excited to show new clients how to align their personal messaging with their life goals. It's time to celebrate individual style, not prescribe it." Are you ready to watch the newly made-over What Not To Wear — AKA Wear Whatever the F You Want? Here's what you need to know about the series. Sort of! An updated version of the infamous 2000s makeover show that ran for 12 seasons is premiering soon. Clinton Kelly and Stacy London, What Not to Wear's iconic duo, are both returning for this new series, titled Wear Whatever the F You Want. Wear Whatever the F You Want premieres on April 29 on Amazon Prime Video. All eight episodes of the first season of Wear Whatever the F You Want will drop at the same time on Amazon Prime Video. Currently, What Not to Wear isn't included on any streaming platforms, but you can purchase individual episodes on Amazon or other VOD platforms. You can also check out a lot of highlights from the TLC show free on YouTube. Watch 'What Not to Wear'
