3 days ago
With the Charm Bracelet Resurgence and Tyla as Its Face, Pandora Jewelry Is Having Another Moment
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Founded in Copenhagen, Denmark in 1982, Pandora has truly become synonymous with charm bracelets. And while there's no denying its enduring global popularity (using sales as the metric, it follows Cartier and Tiffany & Co. as the third-largest jewelry company in the world), the 2010s' affinity for daintier pieces brought other brands to the forefront of the accessory scene. But now, as chunkier styles and silver has regained momentum, Pandora is back on top.
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Moreover, in April of this year, the Danish brand announced Grammy Award-winning artist Tyla as its newest ambassador, sharing exclusive behind-the-scenes imagery from the 'Water' singer's inaugural shoot with The Hollywood Reporter. As emphasized in Tyla's campaign last month, Pandora stands out for its wide range of customization options, making it an ideal gift for oneself or a loved one. Focusing on the brand's trending charm bracelets, the first step is picking out the bracelet itself. A few favorites include:
$75-$125 at amazon
Sold with a sterling silver heart ($75), rose gold heart ($125) or yellow gold heart, as pictured above ($125).
$75-$200 at amazon
Also available in a 14k rose gold-plated variety ($200).
$75-$200 at amazon
Sold in sterling silver ($75), rose gold-plated metal ($200) or yellow gold-plated metal, as pictured above ($200).
$75-2,099.99 at amazon
Also available in solid 14k yellow gold ($2,099.99).
$75 at amazon
As for charms, see below for 10 standouts. Before purchasing, ensure the chosen charms are compatible with the selected bracelet. Since the base bracelets look good whether they have no charms, one charm or loads of charms, they can grow with the wearer and continuously commemorate special moments and life milestones: birthdays, graduations, growing families and so on.
$38 at amazon
$30 $35 14% off
Buy at amazon
Also available in rose gold ($45).
$50 at amazon
$55 at amazon
$45 at amazon
$45 at amazon
$50 at amazon
$35 at amazon
$75 at amazon
$30 $38 21% off
Buy at amazon
Related: High/Low: Kate Spade's Hinge Bangle Offers Affordable Alternative to Cartier's Hollywood-Staple Love Bracelet
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