Latest news with #StateofMobile2025
Hi Dubai
05-02-2025
- Business
- Hi Dubai
TikTok Tops the List of Most Popular Mobile Apps in the UAE for 2024
A recent report has highlighted the mobile applications that captured the most attention from UAE residents in 2024, with TikTok emerging as the clear leader. According to Sensor Tower's "State of Mobile 2025" report, the short-video app took the top spot, with residents spending an average of 2 hours daily on the platform. The report reveals that the UAE's 11.2 million residents collectively spent a staggering 7.63 billion hours on TikTok last year. This translates to about 700 hours per resident. Haleema Saud, a local student, is one of many users who spend significant time on the app. "On weekdays, I spend three to four hours on TikTok, and on a free day, I can easily spend eight hours just watching videos on everything from cooking to computer engineering," she shared. Globally, TikTok recently made headlines due to concerns over user data security, especially in the US, where efforts to ban the app have been ongoing. Despite such controversies, TikTok's dominance continues in the UAE. Following TikTok, Telegram ranks as the second most popular app in the UAE, with residents averaging one hour a day on the messaging platform. Other frequently used apps in the country include WhatsApp Business, MX Player, Phone by Google, Google Maps, PLAYit, and Gmail. In terms of app downloads, TikTok was the second most downloaded app in the UAE last year, just behind VPN Proxy Master. Social media apps continued to dominate, with Facebook, Instagram, and WhatsApp Messenger also among the most downloaded. In the finance sector, the buy-now-pay-later platform Tabby topped the charts, followed by digital wallets like Taptap Send and C3Pay. E-commerce also saw growth, with Chinese app Temu becoming the most downloaded shopping app in the UAE and 15 other major markets, thanks to its direct-from-factory pricing model that offers consumers more affordable options amidst economic uncertainty. Other popular shopping apps included Trendyol, Shein, Noon, and Amazon, which rounded out the top five. News Source: Khaleej Times
Khaleej Times
05-02-2025
- Business
- Khaleej Times
UAE residents' favourite app revealed; some spend up to 12 hours a day on it
A newly released report has revealed which mobile applications attracted UAE residents' attention the most in 2024 — and TikTok was on top of the list. According to Sensor Tower's State of Mobile 2025 report, TikTok is the most popular app in the UAE as residents spent on average around 2 hours a day using it. Data showed that the UAE's 11.2 million residents spent 7.63 billion hours in 2024 on the Chinese-owned app, which amounted to around 2 hours a day. This amounts to approximately 700 hours spent by each resident on the social media app last year. Stay up to date with the latest news. Follow KT on WhatsApp Channels. Long hours on TikTok During weekdays, Haleema Saud, a student, spends three to four hours on TikTok and 6 hours on her smartphone. 'And on a good chill day, I spend 12 hours on the phone when I have nothing to do and 8 hours on TikTok easily, watching videos about cooking, baking, Islam, computer engineering and working,' she said. Saud is among UAE residents who spend long hours on this social media app. TikTok was in the news globally recently due to a law in the US to ban it due to concerns about spying on the data of American citizens. Later, US President Donald Trump issued an executive order to delay a ban on the short-video app for 75 days. Dubai-based Telegram was the second most popular app in the UAE as residents spend an average of an hour a day using it, said the report. Other popular apps in the country include WhatsApp Business, MX Player, Phone by Google, Google Maps, PLAYit and Gmail. UAE residents spent most of their time online on social media apps and platforms, followed by AI chatbots, software and other utilities, media and entertainment and browsing for shopping. Top downloaded apps Among social media apps, TikTok was the most downloaded app in UAE last year followed by Facebook, Instagram, WhatsApp Messenger and Telegram. Overall, TikTok was the second most downloaded in the UAE last year after VPN Proxy Master. Among finance apps, the buy-now-pay-later app Tabby was the most downloaded app followed by digital wallets app Taptap Send, C3Pay, Mashreq Egypt, ADCB Hayyak, ADCB, e&, insurance app ILOE, Binance and BNPL app Tamara. Chinese e-commerce app Temu, known for affordable products, was the most downloaded shopping app in the UAE and 15 major markets in 2024, as consumers sought options to address inflation, high interest rates, and economic uncertainty. 'Consumers increasingly look for platforms where they can shop across sectors,' said the report. Temu's pricing strategy is underpinned by a direct-from-factory model, connecting shoppers directly with manufacturers. By cutting out intermediaries, the platform maintains competitive pricing and operational efficiency. Trendyol, Shein, Noon and Amazon made it to the top 5 most downloaded apps in the shopping category last year.
Zawya
29-01-2025
- Business
- Zawya
Temu tops global shopping app downloads in 2024, Sensor Tower reports
Dubai, United Arab Emirates – Temu, the global e-commerce platform known for affordable products, was the most downloaded shopping app worldwide in 2024, as consumers sought options to address inflation, high interest rates, and economic uncertainty. The platform's success also reflects a growing consumer preference for one-stop shopping experiences offering a wide range of products across sectors at competitive prices, according to Sensor Tower's State of Mobile 2025 report. 'Consumers increasingly look for platforms where they can shop across sectors,' said the report, which analyzed iOS App Store and Google Play data from January 1, 2014, through December 31, 2024. Temu's 'supply chain advantage allows it to offer free shipping and bargain pricing, resonating globally as consumers grapple with inflation, rising interest rates, and an uncertain geopolitical environment.' According to the report, Temu ranked as the fourth-fastest app launched in the past three years to reach 50 million monthly active users (MAUs) globally, achieving the milestone within eight months of its September 2022 debut. Temu's pricing strategy is underpinned by a direct-from-factory model, connecting shoppers directly with manufacturers. By cutting out intermediaries, the platform maintains competitive pricing and operational efficiency. Since its U.S. launch in September 2022, Temu has expanded to 90 markets, including the Americas, Europe, the Middle East, Africa, Asia, and Oceania. According to SensorTower, Temu led retail app download charts in 15 major markets in 2024, including the U.S., Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Saudi Arabia, South Korea, Spain, Turkey, the UAE, and the UK. 'My friends and family members who didn't know what it was in 2023 do now,' Moira Weigel, an assistant professor at Harvard University who studies transnational online marketplaces, told Wired. Temu managed to pull it off because it met the needs of some neglected groups, such as price-conscious shoppers living in a time of high inflation, Weigel said. A benchmarking study by UK-based Cebr found that UK households could save up to £3,000 ($3,700) a year by shopping on a direct-from-factory platform like Temu, as cost savings from eliminating middlemen and their markups are passed on to consumers. Temu has also started recruiting local sellers and establishing local fulfillment services in 16 key markets, including the U.S., UK, Germany, France, and Japan, to expand product offerings and improve delivery times. Local fulfillment enables Temu to offer bulkier merchandise, such as furniture, industrial equipment, and other high-value items that may not have been readily available online previously. Delivery speed is also expected to improve, with fulfillment times for some items reduced to as fast as the next business day. Temu has reportedly estimated that as much as 80% of its European business could eventually come from its local-to-local model, enabling sellers to reach new customers across regions. -Ends- About Temu Temu is a global e-commerce company that connects consumers with millions of business partners, manufacturers and brands with a mission to enable them to live a better life. Temu is committed to offering affordable products to enable consumers and business partners to realize their dreams in an inclusive environment. Temu began operations in the United States in September 2022 and is now available in 90 markets worldwide. Media Contacts Wallis Anisha Pamnani
