Latest news with #Steinman
Yahoo
28-05-2025
- Business
- Yahoo
Kartoon Channel! and Ameba Deliver Triple-Digit Year Over Year Growth in Early 2025
Kartoon Channel Doubles Watchtime Across FAST Platforms Google TV Freeplay launches 24/7 ChannelAI-Assisted Foreign Language Dubbing, Helping to Drive International ExpansionTodd Steinman Promoted to President of Toon Media Networks Worldwide as Platforms Now Reaches 71 Territories with Universe of 2.8 Billion ViewersBEVERLY HILLS, Calif., May 28, 2025 (GLOBE NEWSWIRE) -- Kartoon Studios (NYSE American: TOON) today announced that it has expanded Todd Steinman's role from Toon Media Networks President to lead global business for Kartoon Channel Worldwide! as the company accelerates international growth and capitalizes on surging momentum across its digital by triple-digit growth from Kartoon Channel! and Ameba's domestic business, the company reported a 116% year-over-year earnings increase for January and February 2025 (timing adjusted), compared to the same period in 2024. This growth, combined with ongoing platform expansion, reinforces Kartoon Studios' position as a rising leader in the global family streaming distribution now spanning 71 territories and access to an audience of 2.8 billion, Steinman's expanded role will include international operations while driving monetization across global markets. His leadership has already transformed Kartoon Channel! into a profitable, high-growth platform across North Heyward, CEO and Chairman of Kartoon Studios, commented: 'Todd Steinman is an extraordinary executive who has not only delivered profitability and growth in the U.S. at a record pace but also defined a successful, scalable streaming model we can now extend worldwide across Ad-supported Video on Demand (AVOD), Subscription Video on Demand (SVOD), and FAST channels. Steinman's extraordinary performance guiding Kartoon Channel!, Ameba, and Frederator Networks into profitable streaming powerhouses for children and young adults has fueled an important and growing profit center for Kartoon Networks, with triple-digit growth year over year. The combination of Subscription Video on Demand (SVOD), AVOD, and FAST has created a diversified and fast-growing children's service. Steinman will now assume oversight of the global expansion of Toon Media Networks and Kartoon Channel! Worldwide.'The Company has released a video interview with Steinman today where he discusses the strategy and rise of Kartoon Channel! and Toon Media Networks, as well as the drivers of growing profitability. The video is now available via the Kartoon Studios' social media accounts and the links below: X: Instagram: LinkedIn: Supporting this growth, Kartoon Channel! doubled the performance across its FAST channels since last year on platforms that include Tubi, Pluto TV, and Xumo and added Samsung TV Plus. The expansion continues with the recent debut of a 24/7 Rainbow Rangers channel on Google TV Freeplay, significantly enhancing Kartoon Channel!'s domestic reach and monetization addition to expanding distribution, Kartoon Studios is leveraging AI-assisted dubbing technology to localize content efficiently, helping the company unlock new international markets with speed and added:'This next chapter is about building on our momentum in international markets. We're focused on profitability, brand impact, and delivering content that connects with families everywhere.'About Kartoon StudiosKartoon Studios (NYSE American: TOON) is a global creator, producer, distributor, marketer, and licensor of premium entertainment brands for children and families. The Company's diverse portfolio includes some of the most recognized properties in kids' media, including original IP like Stan Lee's Superhero Kindergarten starring Arnold Schwarzenegger, Shaq's Garage starring Shaquille O'Neal, Rainbow Rangers, and Llama Llama starring Jennifer Studios owns a controlling interest in Stan Lee Universe, managing the legendary creator's name, likeness, signature, voice, consumer products licensing, and original post-Marvel IP. Stan Lee is widely regarded as one of the most influential storytellers in modern history, with his characters appearing in four of the top ten highest-grossing films of all Studios' animation powerhouse, Mainframe Studios, has delivered over 1,000 half-hour episodes and more than 60 feature-length projects. The studio's partners include Disney, Netflix, Mattel, and Sony, with current productions such as Barbie, CoComelon, and Unicorn its wholly owned Toon Media Networks—including Kartoon Channel!, Ameba, and Frederator Network—Kartoon Studios reaches audiences worldwide across linear, AVOD, SVOD, and FAST platforms. Kartoon Channel! is the #1 rated kids' streaming app on the Apple App Store and delivers thousands of hours of family-friendly content, including top-performing series like Peppa Pig Shorts, Mother Goose Club, Talking Tom & Friends, Yu-Gi-Oh!, and educational content through Kartoon Classroom and Spanish language collection KC En Español. Frederator Network operates one of the largest global animation networks on YouTube, featuring over 2,000 exclusive creators with billions of annual 2022, Kartoon Studios acquired Canada's WOW! Unlimited Media and became the largest shareholder in Germany's Your Family Entertainment AG, a leading European kids' content Company also includes Beacon Media Group, a full-service agency offering integrated PR, social media, influencer, creative, and media buying services across entertainment, lifestyle, gaming, and tech for its operational excellence, Kartoon Studios was recently honored by Amazon with the Operational Excellence Award for 100% on-time more information, visit Forward-Looking Statements: Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements and include statements regarding Mr. Steinman's contributions to be made to the Company due to his expanded role; Media Networks continuing to accelerate growth; the potential for maximum reach, brand building power, and a diversified and flexible monetization model; Mr. Steinman bringing the same U.S. vision and execution to the Company's international operations; Kartoon Channel's global footprint continuing to accelerate; Rainbow Rangers and Shaq's Garage continuing to bring in audiences; greater operational efficiency, scale, and monetization as the Company unlocks new growth in Europe, Latin America, Asia, and beyond; and Kartoon Channel! continuing to be a leader of the next generation of children's programming and AVOD distribution, and the ability of Kartoon Channel! to build a scalable, profitable streaming platform that delivers real value — for families and for investors. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation, the ability of Mr. Steinman to make the anticipated contributions to the Company's international operations; the Company's ability to sustain growth and become profitable; Kartoon Channel's ability to continue to accelerate its global footprint; the ability of Rainbow Rangers and Shaq's Garage to continue to bring in audiences; the Company's ability to have greater operational efficiency, scale, and monetization as it unlocks new growth in Europe, Latin America, Asia, and beyond; Kartoon Channel! continuing to be a leader of the next generation of children's programming and AVOD distribution and building a scalable, profitable streaming platform that delivers real value — for families and for investors; the Company's ability to obtain additional financing on acceptable terms, if at all; fluctuations in the results of the Company's operations from period to period; general economic and financial conditions; the Company's ability to anticipate changes in popular culture, media and movies, fashion and technology; competitive pressure from other distributors of content and within the retail market; the Company's reliance on and relationships with third-party production and animation studios; the Company's ability to market and advertise its products; the Company's reliance on third-parties to promote its products; the Company's ability to keep pace with technological advances; the Company's ability to protect its intellectual property and those other risk factors set forth in the 'Risk Factors' section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024 and in the Company's subsequent filings with the Securities and Exchange Commission (the "SEC"). Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law. MEDIA CONTACT:pr@ INVESTOR RELATIONS CONTACT:ir@ A photo accompanying this announcement is available at while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Medscape
15-05-2025
- Health
- Medscape
The New Playbook for Ditching Dangerous Senior Meds
A new tool presented at the American Geriatrics Society (AGS) 2025 Annual Scientific Meeting may give clinicians practical and safer alternatives to risky medications for patients. Developed as a companion to the widely cited AGS Beers Criteria, the new Alternatives List was unveiled by a panel of clinicians and researchers who spent months identifying and reviewing safer options for high-risk medications. The list has pharmacologic and nonpharmacologic approaches and is tailored to the realities of treating geriatric patients. Originally updated in 2023, the AGS Beers Criteria outlines medications that may be inappropriate for use in older adults who are not receiving end-of-life care. 'The real goal is to help older adults feel better and function better while reducing the risk of medication harms,' said Michael Steinman, MD, geriatrician and professor of medicine at the University of California San Francisco, who led the development of the list. Eight workgroups covered 21 conditions commonly linked to potentially inappropriate medications, such as insomnia, anxiety, and allergic rhinitis. Clinicians from a range of disciplines — pharmacy, nursing, psychology, physical therapy, and medicine — collaborated to ensure the recommendations were practical, evidence-informed, and clinically relevant. Yet even assembling the list came with challenges. 'Treatments for common conditions are often not well-studied in older adults, and practice guidelines often give little information on how approaches to treating these conditions should be modified to meet the unique needs of older adults,' Steinman told Medscape Medical News . Each entry on the list includes commonly used medications flagged in the Beers Criteria, safer nonpharmacologic and pharmacologic alternatives, and resources for clinicians and patients. 'We focused on what clinicians actually see and treat every day,' Steinman said. 'If someone's taking diphenhydramine for sleep or allergies, what should we be recommending instead? That's what this tool answers.' During the panel, members of the AGS-convened work group shared insights from the development process. Judith Beizer, PharmD , clinical professor of pharmacology at St. John's University College of Pharmacy and Health Sciences in New York City, highlighted treatment considerations for gastroesophageal reflux disease, a condition often treated with medications deemed high-risk for older adults. 'We know that proton pump inhibitors (PPI) are often continued far longer than necessary,' Beizer said. Beizer presented a range of safer alternatives for long-term PPI use to treat gastroesophageal reflux disease, emphasizing first-line nonpharmacologic strategies such as avoiding trigger foods, elevating the head of the bed, and modifying meal timing. When pharmacologic intervention is necessary, Beizer recommended transitioning to H2 blockers like famotidine or using antacids with alginic acid while tapering patients off PPIs. 'It's not just about stopping the medication,' she said. 'It's about doing so thoughtfully and supporting the patient through the transition.' The panel also addressed nocturia, another condition in older adults that is often treated with desmopressin, a drug the Beers Criteria advises avoiding due to the risk for hyponatremia. Instead of using this drug, clinicians should conduct a comprehensive review of underlying causes of nocturia using the SCREeN approach, which examines sleep disorders, cardiovascular health, renal function, endocrine issues, neurologic conditions, and medication side effects, Beizer said. 'Nocturia is a symptom, not a diagnosis,' she said. 'We have to explore the root cause before prescribing.' Alternative approaches to treating nocturia include bladder retraining, fluid management, and, in certain cases, pharmacologic agents such as beta-3 agonists or, for men with benign prostatic hyperplasia, alpha blockers and 5-alpha reductase inhibitors. For women, Beizer noted that vaginal estrogen could be beneficial. Steinman said that the tool is not just about safer prescribing but about creating a more individualized approach to care. 'Deprescribing is not just about stopping a medication — it's about communication and trust,' he said. 'Sometimes a potentially inappropriate medication is still the right choice, but that decision should come after weighing risks, exploring safer alternatives, and engaging in shared decision-making.' But implementing alternatives — especially nondrug strategies — can be difficult in time-constrained primary care settings. Steinman acknowledged this reality but offered solutions. 'The list is designed to be easy to use in busy practice settings,' he said. In some cases, nonpharmacologic strategies can take longer to explain than simply writing a prescription, he said. But clinicians can hand patients off to nurses or other staff to offer more detailed explanations. 'Building buy-in takes time, but that time can be shared across multiple visits and supported by handouts or other team members,' he said. Clinicians will soon be able to access the Alternatives List in an upcoming issue of the Journal of the American Geriatrics Society , and The AGS Beers Criteria Alternatives List is still evolving, with plans to be updated as evidence grows, panelists said. Steinman reported no relevant disclosures. Beizer reported serving as an editor for Wolters Kluwer.
Yahoo
26-04-2025
- Health
- Yahoo
Inside the hospital running a Hamas hostage rehab programme
Michal Steinman becomes emotional as she approaches the floor-to-ceiling glass that looks west across a massive car park to a helipad beyond. 'I remember every moment when we stood here with the families,' said the director of nursing at Beilinson Hospital, near Tel Aviv. 'They would watch their loved ones landing. It was an amazing moment of singing and praying, all of us together at the window, watching them coming home.' Those 'loved ones' were, of course, the hostages – and it takes a moment to realise that we are talking in probably the most famous hospital corridor in the Middle East. Ms Steinman, 57, explains that as the doors of the ambulance opened after the short ride from the helipad, hers would be the first face the abductees would see. She would hug them, usher them gently into the lift and prepare them to walk out onto the ward – into the gaze of a camera and the world – for the reunion that they had craved for more than 500 days. After months of torment at the hands of Hamas, the team's first job would be to convince the hostages they really were free. 'One of them told me that when they woke up here in the morning they were afraid to open their eyes,' said Ms Steinman. 'They kept them closed in case the homecoming was a dream and they were still in Gaza.' The Telegraph has been granted exclusive access to one of the four bespoke units tasked with coaxing newly released hostages back into the world. It is a unique medical challenge for which there is almost no precedent. Prof Noa Eliakim-Raz, an infectious diseases specialist, was involved in the care of some of the hostages released under the November 2023 deal. 'After that, we decided to keep the ward ready for the next ones,' she said. 'But nobody thought it would take 500 days.' The 47 year-old tasked her team with imagining every health scenario that might affect a person abducted amid a brutal massacre – abused, starved, and held underground for months. 'We had to think about diseases we hadn't seen for years in developed countries, consequences of malnutrition, for example, limitless possibilities,' she said. Some scientific literature was available based on soldiers captured during the 1973 Yom Kippur War, but this was of limited relevance. 'Basically, there isn't a textbook for this,' said the professor. The team found themselves confronting issues far outside their normal medical practice. Light-dimming mechanisms, for example, for eyes accustomed to the darkness of dungeons; the precise grade of ultra-fine bed linen in case hostages returned with skin complaints that would be exacerbated by normal hospital sheets. At one stage, Prof Eliakim-Raz found herself in a multi-disciplinary meeting to discuss bringing in a particular singer to the ward, debating the precise psychological effect that might have. Nine released hostages have now passed through this unit since the second ceasefire began in January. They include the five young women – Karina Ariev, Daniella Gilboa, Liri Albag, Naama Levy and Agam Berger – who as Israel Defence Forces (IDF) spotters repeatedly warned superior officers about suspicious activity beyond the Gaza perimeter fence, but were ignored. Although they went home after a few days, their connection to the ward and the wider rehabilitation team will be – if they want it – indefinite. 'We have a connection for life,' said the professor. 'It told them, I can't fire you. Only you can fire me.' Particularly in the case of the female spotters, much of the early rehabilitation effort centred around the tight bond existing between the soldiers – what the professor calls 'the power of the group'. In the initial days of freedom, a major milestone could be as simple as taking a returned hostage outside to feel the sun on their face. Or, later, taking them out for a drive. Some are still unable to drive themselves because they find the sound of horns too traumatising, so the hospital has installed a driving simulation machine upstairs. A key early task for the professor was a sort of medical detective work – closely interviewing each returned hostage to try to work out what injuries and diseases they might have sustained over 500 days or more in captivity. In this, they were aided by the hostages' ability to remember seemingly every detail of their ordeals. 'They literally remember everything,' said Ms Steinman. 'It's amazing – they will tell you exactly what happened on each day, to the minute, exactly how many times they were moved. They picture everything.' So cramped and constricted were the detainees in Gaza that a number of physical injuries only came to light once they began to move around freely in hospital. Both of the experienced women running the ward have moments that bring home the extraordinary hardship undergone by their patients. Ms Steinman, for example, remembers finding a hostage standing by the open door of a fridge, mesmerised by the different colours of the food, having lived off pita bread and pasta for nearly a year and a half. Prof Eliakim-Raz recalls a hostage painstakingly peeling off the layers of a sheet of toilet paper to make it last longer, as they had been forced to do in Gaza. 'It sounds like a cliché, but it makes you appreciate life more, every little thing,' she said. 'I learnt that from them.' In reality, the first few days of freedom on the ward are a carefully controlled bubble – what Ms Steinman called 'a sort of pressure balancing'. She said: 'It's slowly, slowly exploring themselves; really, it's being reborn.' However, the hard work begins the day they leave. Asked, perhaps naively, if there are good days and bad days several weeks on from their release, the professor is blunt. 'They're not in a good day now. People need to understand that they're rehabilitating and it's a very difficult and long process.' Both clinicians echoed concerns previously raised by family members of other released hostages, that their loved ones cannot fully commit to the healing process while other captives remain in Gaza. 'If they could emphasise their own rehabilitation, maybe they could move quicker to the good days,' says Ms Steinman. 'But right now it's impossible to close the circle.' The medical literature suggests the long-term outcomes are mixed for people who have undergone this sort of trauma. Early ageing, inflammation, diabetes, metabolic syndromes and a lower pain threshold are common risks. Some studies suggest that only 40 per cent are ever able to return to the kind of life they were previously leading. In the immediate term, the reality is that none of them are rushing back to work, student life or the army. Filling the minutes constructively is, for now, the goal – as the professor puts it: 'Managing your life and not your life manage you.' Credit: X/@WhiteHouse For Ms Steinman, there is a slight paradox with the returning hostages, because while they are obviously damaged, she says they owe their survival to 'special qualities' each found within themselves during captivity that can aid them going forward. 'I was raised in a home with a father who was a Holocaust survivor,' said Ms Steinman, speaking on Holocaust Memorial Day, when sirens sound across Israel. 'I know that it's possible to come out of these horrors and to build a normal life and to have the strength to do it. 'Part of them will always stay with what happened on Oct 7 and in Gaza, but they will learn to live with that memory.' This week, the ward stands empty – but ready. The medicine stocks are checked regularly; the store cupboard is kept full of toiletries and comfortable civilian clothes of all sizes. Meanwhile, the war in Gaza grinds on, with little hope of a new deal to release the 24 remaining hostages any time soon. Hamas insists on a full Israeli withdrawal as a starting condition. Benjamin Netanyahu, the Israeli prime minister, is calling for the terrorist group's extinction. However, the team at Beilinson are proud that they can stand up the unit in 'five minutes' in the event of a miracle. 'During the time the unit is active, it's a magical place,' said Ms Steinman. 'It's like a kibbutz of light, even though you can't separate it from the other things.' She looks out of the grand window, towards the helipad. 'They will come, they have to come,' she said. 'These walls are not losing hope.' Broaden your horizons with award-winning British journalism. Try The Telegraph free for 1 month with unlimited access to our award-winning website, exclusive app, money-saving offers and more.
Telegraph
26-04-2025
- Health
- Telegraph
Inside the hospital running a Hamas hostage rehab programme
Michal Steinman becomes emotional as she approaches the floor-to-ceiling glass that looks west across a massive car park to a helipad beyond. 'I remember every moment when we stood here with the families,' said the director of nursing at Beilinson Hospital, near Tel Aviv. 'They would watch their loved ones landing. It was an amazing moment of singing and praying, all of us together at the window, watching them coming home.' Those 'loved ones' were, of course, the hostages – and it takes a moment to realise that we are talking in probably the most famous hospital corridor in the Middle East. Ms Steinman, 57, explains that as the doors of the ambulance opened after the short ride from the helipad, hers would be the first face the abductees would see. She would hug them, usher them gently into the lift and prepare them to walk out onto the ward – into the gaze of a camera and the world – for the reunion that they had craved for more than 500 days. After months of torment at the hands of Hamas, the team's first job would be to convince the hostages they really were free. 'One of them told me that when they woke up here in the morning they were afraid to open their eyes,' said Ms Steinman. 'They kept them closed in case the homecoming was a dream and they were still in Gaza.' The Telegraph has been granted exclusive access to one of the four bespoke units tasked with coaxing newly released hostages back into the world. It is a unique medical challenge for which there is almost no precedent. Prof Noa Eliakim-Raz, an infectious diseases specialist, was involved in the care of some of the hostages released under the November 2023 deal. 'After that, we decided to keep the ward ready for the next ones,' she said. 'But nobody thought it would take 500 days.' The 47-year-old tasked her team with imagining every health scenario that might affect a person abducted amid a brutal massacre – abused, starved, and held underground for months. 'We had to think about diseases we hadn't seen for years in developed countries, consequences of malnutrition, for example, limitless possibilities,' she said. Some scientific literature was available based on soldiers captured during the 1973 Yom Kippur War, but this was of limited relevance. 'Basically, there isn't a textbook for this,' said the professor. The team found themselves confronting issues far outside their normal medical practice. Light-dimming mechanisms, for example, for eyes accustomed to the darkness of dungeons; the precise grade of ultra-fine bed linen in case hostages returned with skin complaints that would be exacerbated by normal hospital sheets. At one stage, Prof Eliakim-Raz found herself in a multi-disciplinary meeting to discuss bringing in a particular singer to the ward, debating the precise psychological effect that might have. Nine released hostages have now passed through this unit since the second ceasefire began in January, including five Israel Defence Forces (IDF) spotters: Karina Ariev, Daniella Gilboa, Liri Albag, Naama Levy and Agam Berger – the young women who repeatedly warned superior officers about suspicious activity beyond the Gaza perimeter fence but were ignored. Although they went home after a few days, their connection to the ward and the wider rehabilitation team will be – if they want it – indefinite. 'We have a connection for life,' said the professor. 'It told them, I can't fire you. Only you can fire me.' Particularly in the case of the female spotters, much of the early rehabilitation effort centred around the tight bond existing between the soldiers – what the professor calls 'the power of the group'. In the initial days of freedom, a major milestone could be as simple as taking a returned hostage outside to feel the sun on their face. Or, later, taking them out for a drive. Some are still unable to drive themselves because they find the sound of horns too traumatising, so the hospital has installed a driving simulation machine upstairs. A key early task for the professor was a sort of medical detective work – closely interviewing each returned hostage to try to work out what injuries and diseases they might have sustained over 500 days or more in captivity. In this, they were aided by the hostages' ability to remember seemingly every detail of their ordeals. 'They literally remember everything,' said Ms Steinman. 'It's amazing – they will tell you exactly what happened on each day, to the minute, exactly how many times they were moved. They picture everything.' So cramped and constricted were the detainees in Gaza that a number of physical injuries only came to light once they began to move around freely in hospital. Both of the experienced women running the ward have moments that bring home the extraordinary hardship undergone by their patients. Ms Steinman, for example, remembers finding a hostage standing by the open door of a fridge, mesmerised by the different colours of the food, having lived off pita bread and pasta for nearly a year and a half. Prof Eliakim-Raz recalls a hostage painstakingly peeling off the layers of a sheet of toilet paper to make it last longer, as they had been forced to do in Gaza. 'It sounds like a cliché, but it makes you appreciate life more, every little thing,' she said. 'I learnt that from them.' In reality, the first few days of freedom on the ward are a carefully controlled bubble – what Ms Steinman called 'a sort of pressure balancing'. She said: 'It's slowly, slowly exploring themselves; really, it's being reborn.' However, the hard work begins the day they leave. Asked, perhaps naively, if there are good days and bad days several weeks on from their release, the professor is blunt. 'They're not in a good day now. People need to understand that they're rehabilitating and it's a very difficult and long process.' Both clinicians echoed concerns previously raised by family members of other released hostages, that their loved ones cannot fully commit to the healing process while other captives remain in Gaza. 'If they could emphasise their own rehabilitation, maybe they could move quicker to the good days,' says Ms Steinman. 'But right now it's impossible to close the circle.' The medical literature suggests the long-term outcomes are mixed for people who have undergone this sort of trauma. Early ageing, inflammation, diabetes, metabolic syndromes and a lower pain threshold are common risks. Some studies suggest that only 40 per cent are ever able to return to the kind of life they were previously leading. In the immediate term, the reality is that none of them are rushing back to work, student life or the army. Filling the minutes constructively is, for now, the goal – as the professor puts it: 'Managing your life and not your life manage you.' For Ms Steinman, there is a slight paradox with the returning hostages, because while they are obviously damaged, she says they owe their survival to 'special qualities' each found within themselves during captivity that can aid them going forward. 'I was raised in a home with a father who was a Holocaust survivor,' said Ms Steinman, speaking on Holocaust Memorial Day, when sirens sound across Israel. 'I know that it's possible to come out of these horrors and to build a normal life and to have the strength to do it. 'Part of them will always stay with what happened on Oct 7 and in Gaza, but they will learn to live with that memory.' This week, the ward stands empty – but ready. The medicine stocks are checked regularly; the store cupboard is kept full of toiletries and comfortable civilian clothes of all sizes. Meanwhile, the war in Gaza grinds on, with little hope of a new deal to release the 24 remaining hostages any time soon. Hamas insists on a full Israeli withdrawal as a starting condition. Benjamin Netanyahu, the Israeli prime minister, is calling for the terrorist group's extinction. However, the team at Beilinson are proud that they can stand up the unit in 'five minutes' in the event of a miracle. 'During the time the unit is active, it's a magical place,' said Ms Steinman. 'It's like a kibbutz of light, even though you can't separate it from the other things.' She looks out of the grand window, towards the helipad. 'They will come, they have to come,' she said. 'These walls are not losing hope.'
