13-03-2025
Steller Launches Connected Content Solution for DMOs
KIRKLAND, Wash., March 13, 2025 /PRNewswire/ -- Steller, a video-based, travel planning platform that allows travelers to discover, connect and book based on experiences shared by creators, has launched Steller Connect, a tool enabling Destination Marketing Organizations (DMOs) to connect influencer content directly to planning tools and marketing automation that moves travelers through the booking journey.
Steller Connect allows destinations to integrate Trips by Steller™ itineraries and video into their website. The detailed itineraries are infused with influencer or traveler UGC video of each stop. Each stop includes vital travel information and is geotagged to an interactive map available on both web and mobile app. The viewer can switch between 3 views, list, map, and video allowing them to fully explore the destination.
The most valuable Steller Connect feature for DMOs is the connection to trip planning tools and marketing automation that truly makes a difference in getting people to their destination. The multi-channel journey retargets users through email and push notification to help them continue planning their own trip to the destination and booking it when it's time.
Transforming DMOs' Digital Strategy
Historically, DMOs have struggled to link influencer marketing efforts to measurable results. With Steller Connect, destinations can now:
Extend the lifespan of influencer content, keeping high performing content in front of prospective travelers for a year.
Connect short form video content and influencer recommendations to trip planning tools and retargeting automation.
Prove marketing ROI by tracking itinerary engagement, planned trips, and completed bookings.
'Measuring the true impact of travel influencer marketing has always been a challenge. Impressions and likes don't translate directly into booked hotel nights, and with the rising cost of influencer content, destinations are paying more for less visibility. Steller Connect keeps high-performing content in front of travelers for a full year and connects it to a booking journey. With built-in planning tools and detailed reporting, DMOs can finally see the real ROI of their influencer marketing efforts.' – Pete Bryant, CEO of Steller.
Early Adoption and Proven Success
Six destinations, including three international and three domestic, participated in the Steller Connect beta and saw impressive results.
Discover Puerto Rico implemented the tool in late October, embedding high performing influencer content and Trips by Steller™ itineraries into eight pages of their website. Seventy trips were planned through Steller Connect, with travel occurring within the first 90 days after the campaign concluded.
'We are extremely pleased with the results delivered by both campaigns we executed in partnership with Steller. A key component of these campaigns was Steller Connect, which Discover Puerto Rico integrated across eight landing pages on our website, including the homepage. We first added Video, followed a month later by Trips by Steller itineraries. This feature allows travelers to explore influencer-generated content, create personalized itineraries, and seamlessly book stays and experiences—driving economic impact for our destination. Pages featuring Steller Connect saw increases in Average Session Duration, indicating better engagement after its addition. With interactive maps, descriptions, and traveler reviews, it truly makes influencer marketing actionable and bookable' said Astrid Emmanuelli, Senior Social Media Manager of Discover Puerto Rico.
A Fully Connected Travel Planning Experience
The human experience is the most important part of the travel planning journey. People want to see themselves reflected in your content to feel comfortable enough to book a trip. With Steller Connect, DMOs can connect powerful stories from relatable influencers to an actionable, engaging, and measurable trip-planning experience. Visit to learn more.
