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Mid East Info
16-05-2025
- Mid East Info
Sony Introduces the Next Evolution of Noise Cancelling with the WH-1000XM6 - Middle East Business News and Information
* Featuring Sony's most advanced noise cancelling yet – powered by a next-gen chip and intelligent algorithms – the WH-1000XM6 can block distractions before they reach you. * Co-created with world-renowned mastering engineers, the WH-1000XM6 deliver studio-level precision. * Cinema comes alive with 360 Reality Audio Upmix for Cinema. * Ensure you are always heard with WH-1000XM6 ultra clear call quality – for any call. * Sony is working with 9x Diamond-certified, GRAMMY® Award-nominated global icon Post Malone to showcase how the WH-1000XM6 is truly 'For The Music'. (Dubai, UAE – 15 May 2025) – Sony today announced the WH-1000XM6 wireless noise cancelling headphones – latest edition of its award winning 1000X series that set a new standard for premium audio and personal listening experiences. Building on the legacy of the 1000X series, this latest model combines premium sound with the best noise cancellingi in a seamless design to create an unparalleled audio solution for music lovers, fashionistas, travellers and professionals alike. The next evolution in noise cancellation Powered by advanced processor and an adaptive microphone system, noise cancelling is optimised in real time on the WH-1000XM6 so your world stays undisturbed and your sound stays pure. With processor speeds seven times faster than its predecessor, the HD Noise Cancelling Processor QN3 fine-tunes 12 microphones, which is 1.5 times more than its precursor the WH-1000XM5, in real time, delivering a dramatic leap in noise cancelling and sound quality. The precise detection of the twelve optimally places microphones allow the noise cancellation to adapt more precisely to fit you and your environment. Whether you are looking to block out noise on a busy commute or stay focused in the office, your sound experience will be seamless and powerful. Sony's new Adaptive NC Optimiser delivers unmatched noise cancelling precision – adjusting to any form of external noise and air pressure. Plus, the specially designed driver unit is optimally tuned for enhanced noise cancellation. Auto Ambient Sound mode is even better at adapting to your surroundings in real time, balancing music and external sound. Multiple microphones filter noise or let in what matters: announcements, conversations, or the world around you. Adjust settings automatically or fine-tune them manually in the Sony | Sound Connect app. Premium sound, co-created with the masters The WH-1000X6 headphones allow you to hear your music as it was meant to be. Developed in collaboration with world-renowned mastering engineers at three of the industry top recording studios, Sterling Sound, Battery Studios and Coast Mastering the WH-1000XM6 refines every note for studio-level accuracy, delivering a superior music experience. The collaborative team of Grammy-winning and Grammy-nominated engineers includes Randy Merrill (Sterling Sound), who has worked with the likes of Ed Sheeran; Chris Gehringer (Sterling Sound), known for his work with Rihanna and Lady Gaga; Mike Piacentini (Battery Studios), who has mastered tracks for Bob Dylan; and Michael Romanowski(Coast Mastering), whose portfolio includes Alicia Keys and the iconic Star Wars soundtracks for Episodes 4,5 and 6. The collaboration of these talented individuals led to the WH-1000XM6 delivering the artist's intended emotion, energy, and detail with remarkable precision. Randy Merrill, mastering engineer from Sterling Studio, who has worked with music icons such as Taylor Swift and Adele was part of the co-creation of the headphones. Randy praises the headphones sound expression and said: 'Sony has always been a benchmark for premium quality, and the WH-1000XM6 headphones take it to a new level. They transport me to a different world with their excellent bass, frequency response, soundstage and detail. They truthfully represent the sounds of the recordings that we work so hard to make.' Mike Piacentini from Battery Studios who has worked alongside Depeche Mode and James Brown said: 'We, as mastering engineers, spend a lot of time with the artists and producers to make their vision sound as intended. With the WH-1000XM6, listeners will have a more enjoyable experience because they're hearing every emotion, engineering decision and songwriting choice that the artist and engineer have made.' The WH-1000XM6 are engineered to perfection with the specially designed driver unit delivering clarity that feels almost tangible, and every detail comes through with precision. The high rigidity carbon fibre composite material dome and uniquely developed voice coil structure bring out the subtleties in every frequency – so vocals sound richer, instruments feel more defined, and every track carries more emotion. The HD Noise Cancelling Processor QN3 features an advanced look-ahead noise shaper for improved D/A conversion, allowing the WH-1000XM6 to predict and optimise quantisation noise while responding quickly to sudden sound changes. This gives you clearer details, richer bass and a more natural listening experience. The WH-1000XM6 supports the High-Resolution Audio and High-Resolution Audio Wireless, thanks to LDAC, Sony's industry-adopted audio coding technologyii. In addition, using Edge-AI, DSEE Extreme™ upscales compressed digital music files in real time to restore high range sound lost in compression. The Sony | Sound Connect app makes it even easier to fine tune your entertainment experience on the WH-1000XM6. When listening to music, you can dial in the perfect sound with the 10-band EQ or create a spacious feel with Background Music Effect. Gamers can also enjoy the Game EQ, developed with Sony's expertise from its INZONE range to enhance sound quality for FPS gaming. For those watching movies on the go, the WH-1000XM6 also feature 360 Reality Audio Upmix for Cinema that brings spatial sound experience just like you are in a movie theatre from 2ch stereo sound by Sony's unique upmix and 360 Spatial Sound technology. Always be heard with the Ultra clear call quality The WH-1000XM6 allows you to enjoy clarity in every call. Intelligent beamforming isolates your voice from background noise, so you are always heard even when others are talking. If you need to muteiii you can do it instantly, via the button right on your headphones. With the advanced six-microphone AI- based beamforming system, the WH-1000XM6 homes in on your voice while filtering out background noise, so every word comes through crystal clear even in chaotic environments. The AI-optimised noise reduction algorithm suppresses background sound while isolating your voice. Beamforming microphones and precise voice pickup technology ensuring every word is heard clearly. Masterfully crafted for all-day comfort The familiar iconic design of the WH-1000X series has been taken to the next level with an elegant, soft fit wider headband infused with vegan leather ensuring a pressure-free fit. The asymmetrical headband design makes it easy to identify the left and right side with just a glance. The earpads are designed for all-day wear thanks to stretchable material that provides a secure yet gentle fit to reduce pressure whilst blocking external noise. Plus, the intuitive controls allow you to easily switch between noise cancelling, ambient sound and mic muteiv with tactile buttons and a responsive touch panel. Inspired by products with handcrafted precision workmanship, the folding mechanism on the WH-1000XM6 is crafted using advance metal injection for a seamless durable fold, while designed to slip seamlessly into bags and airplane pockets. The compact case now features a magnetic closure for easy access. With three premium colours to suit your style, the WH-1000XM6 are available in Black, Platinum Silver and Midnight Bluev. More Intuitive, Smarter than ever With WH-1000XM6 you can experience Scene-based Listening, a new intuitive feature that uses sensing technology to automatically play music according to your activity and adjust noise cancellation level based on your environment and location. Along with Quick Access and Scene-based Listening, you can effortlessly connect to the top music service including Amazon Music (via 'Amazon Music Play Now')vi, Apple Musicvii, Spotify (via 'Spotify Tap')viii and YouTube Musicix. The WH-1000XM6 is ready for LE Audio, delivering ultra-low latency for flawless gaming and effortless access to broadcasts with Auracast™x, with exceptional sound quality. The Multi-Point and Auto Switch makes switching between devices seamless, so you are always connected without interruption. The WH-1000XM6 allows you to listen and charge all at once. Need to keep going when the battery is low? Simply plug in the USB charging cable and keep listening to your favorite tunes. On the go? Even quicker charging is possible, with three minutes giving you up to three hours of chargexi. Partnership with global superstar Post Malone Sony partners with 9x Diamond-certified, GRAMMY® Award-nominated global icon Post Malone as part of Sony's 'For The Music' audio brand campaign. As one of the most influential and genre-defying artists of his generation, Post Malone embodies the spirit of authenticity, creativity, and connection – values that lie at the core of Sony's approach to audio innovation. 'Great sound is essential for me when I'm making and listening to music,' said Post Malone. 'These new noise cancelling headphones make you feel completely inside the music.' As part of the campaign, Post Malone worked alongside Sony's team to create a series of ads that showcase how Sony's audio technology transforms the listening experience, making fans feel like they're sharing a moment with the artist in real-time. Made with the environment in mind Sony has designed these headphones with the environment in mind. The WH-1000XM6 packaging is made from 100% paper materials. We continue to advance the adoption of Sony's proprietary paper, Original Blended Material, for the packaging of our flagship headphone model, the 1000X series (the WF-1000XM5, WF-1000XM4, WH-1000XM5 and WH-1000XM6). Original Blended Material is an environmentally conscious paper material made from bamboo, sugarcane fibres, and post-consumer recycled paperxii. For The Music Sony established the brand platform 'For The Music' for its premier consumer and professional audio products and services. With 'For The Music,' Sony is affirming itself as the premier audio brand connecting music creators and consumers, aiming to create authentic music experiences and transcend emotion for fans by supporting creator vision over everything. Pricing and availability The WH-1000XM6 will be available in Black, Platinum Silver and Midnight Blue in selected countries in the Middle East and Africa from June 2025 with a suggested retail price of AED 1,699. For more information visit: ### About Sony Middle East and Africa Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. For more information, visit: *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time. For media enquiries, please contact: Aishwarya Anand Ruder Finn Atteline Darshini Makadia Ruder Finn Atteline Email: sony@ Ria Tharakan Sony Middle East and Africa Email:
Business Mayor
15-05-2025
- Business Mayor
Sony is back with new WH-1000XM6 heaphones that sound impressive
Sony has a very long tradition of making excellent wireless headphones. The Japanese firm's WH-1000XM4s (launched in 2020) are still much-loved by those who own them. The award-winning WH-1000XM5s (which arrived in 2022) then refined the experience further, adding better sound and a new look. Now, there are some new cans to choose from, and they appear even more impressive than anything Sony has launched before. Unsurprisingly, they are called the Sony WH-1000XM6, and they look set to improve on what were already some of the best headphones money could buy. Firstly, Sony says its Active Noise Cancelling (ANC) is now its most 'advanced' yet, meaning owners should only hear the music and not annoying background sound. This has been achieved thanks to an advanced processor and 12 clever microphones that are dotted all over the headphones. Hopefully, this update means you can still enjoy a podcast when sitting in a noisy cafe or having a screaming baby near you on a plane. When you don't want ANC, you can tap a button on the side to let audio in or simply place your hand over the ear cup to hear what's going on around you. That's perfect for those times when you walk into a coffee shop to order a latte and don't want to take them off. Next, there's improved audio with Sony saying the upgraded sound has been developed in collaboration with world-renowned mastering engineers. The collaborative team of Grammy-winning and Grammy-nominated engineers includes Randy Merrill (Sterling Sound), who has worked with the likes of Ed Sheeran; Chris Gehringer (Sterling Sound), known for his work with Lady Gaga and Mike Piacentini (Battery Studios), who has mastered tracks for Bob Dylan. Read More Google alert failed to warn people of Turkey earthquake To help boost things further, the new WH-1000XM6 also supports the best formats, including High-Resolution Audio and High-Resolution Audio Wireless. Plus, there's DSEE Extreme, which upscales compressed digital music files in real time to restore high-range sound lost in compression. If you don't like what you are hearing, all the settings can be adjusted in the Sony Connect app with the WH-1000XM6 even featuring a 10-band EQ for the ultimate precision. Of course, many of us now use headphones for videos as well as music. To help make a boxset binge feel more immersive, 360 Reality Audio Upmix for Cinema has been added, which brings a spatial sound experience just like you are in a movie theatre. Along with sounding great, another vital feature of headphones is the way they look and feel. Sony has refined things again this year with the WH-1000XM6, which features a soft-fit wider headband infused with vegan leather and earpads designed for all-day usage. They also fold up neatly like origami and can be popped into their carry case. At launch, you'll find three colours including Black, Platinum Silver and Midnight Blue. Other extras worth a mention include long battery life, fast charging, improved voice calls and Scene-based Listening. This new intuitive feature uses sensing technology to automatically play music according to your activity and adjust noise cancellation level based on your environment They sound pretty mighty, but so does the price. They cost £400, which is pretty expensive, especially as you can currently get the older WH-1000xm5s for just £279. Read More Twitter traffic is 'tanking' as Meta's Threads hits 100 million users 'Sony today announced the WH-1000XM6 wireless noise cancelling headphones – latest edition of its award winning 1000X series that set a new standard for premium audio and personal listening experiences,' Sony explained in an email sent to 'Building on the legacy of the 1000X series, this latest model combines premium sound with the best noise cancelling1 in a seamless design to create an unparalleled audio solution for music lovers, fashionistas, travellers and professionals alike.' READ SOURCE
