Latest news with #SteveChavez
Yahoo
29-05-2025
- Business
- Yahoo
Trex Takes on Real Life in New "Trex Vs" Ad Campaign
New Tagline and Creative Concepts Highlight Premium Performance of Trex® Products WINCHESTER, Va., May 29, 2025--(BUSINESS WIRE)--From high heels and skateboards to cartwheels and fish scales, the latest advertising campaign from Trex [NYSE:TREX], the world's #1 brand of composite decking and residential railing, highlights a new era of outdoor resilience. Aptly titled "Trex Vs," the series of commercial spots and digital concepts showcases how the brand's Performance-Engineered™ decking and railing enhance and stand up to everyday life. Created by Nashville-based BUNTIN, the "Trex Vs" campaign introduces a new tagline for the brand – moving from "Engineering What's Next in Outdoor Living™" to "Performance Engineered for Your Life Outdoors™" – and includes the first-ever broadcast work dedicated to promoting Trex railings. All of the creative concepts reinforce the message that no matter what life may throw at your deck, Trex products deliver durability, resilience and pristine beauty. "Trex decking and railing are designed to not only beautify but to also support real life," said Jodi Lee, Senior Vice President of Marketing for Trex Company. "From birthday parties to sports practice, this new campaign gets to the heart of what differentiates Trex by showcasing how our products become an integral and trusted part of people's lives and homes." Among the main commercials in the campaign is a spot titled "40th Birthday," which shows how Trex decking and railing can withstand everything from dance moves and dropped burgers to the impact of popped champagne corks. In another, called "Regionals," Trex railing serves as a practice balance beam for a young gymnast preparing for her next competition. Other creative concepts feature Trex decking and railings beautifully enduring the rolling and stopping of kids on skateboards; flailing hooks, splashing and flopping fish during an afternoon of angling; and the thrills (and spills) of a children's tea party. "With this next chapter of the Trex brand, we wanted to lean into real-world moments to showcase where the performance truly shines," said Steve Chavez, EVP/Managing Partner, Chief Creative Officer at BUNTIN. "These spots bring a fresh, bold energy to the brand proving that Trex isn't just built to last – it's built for life with all its unpredictability, excitement and celebrations." Since first inventing the category of composite decking more than 30 years ago, Trex has remained an industry leader in innovation launching revolutionary products like Trex Transcend® decking, which introduced the brand's exclusive high-performance shell. Now available across the brand's entire portfolio, this ultra-durable shell makes Trex decking highly resistant to staining, scratching and mold*, easy to maintain, and fully submersible for dock and marine applications. Over the years, Trex has also launched products like Signature® decking, which features the industry's most authentic wood aesthetics to date, along with deck boards specially engineered to resist fire and flame spread. Most recently, the company introduced SunComfortable™, a heat-mitigating technology engineered into the shell of select Trex deck boards to reflect the sun's rays, keeping the surface cooler** underfoot than standard composite offerings of a similar color. Additionally, the brand offers the industry's most comprehensive selection of deck railings ranging from composite offerings to steel, aluminum, cable and glass systems that pair seamlessly with Trex decking, allowing builders and homeowners to create safe, stylish and enduring outdoor spaces. "Trex has always been a leader when it comes to performance innovation and this new ad campaign celebrates that legacy and the peace of mind our products offer to consumers," added Lee. "We're excited for the world to see the real, battle-tested ability of our products to stand up to life's moments – big and small." Now live, the omni-channel "Trex Vs" campaign includes broadcast, website, digital, and paid and organic social channels. For more information, visit *For details, see Trex's Limited Warranty at **Although Trex® SunComfortable™ products are engineered to be cooler, they can still get hot to the touch when direct sunlight and high temperatures converge for extended periods of time. On such days, care should be taken. About Trex Company For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world's #1 brand of sustainably made wood-alternative decking, and residential railing, as well as a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry's strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex® brand. Based in Winchester, Va., Trex is proud to have been named America's Most Trusted® Outdoor Decking^ 5 Years in a Row (2021-2025). The company also holds a place on Barron's list of the 100 Most Sustainable U.S. Companies (2024 and 2025), was named one of America's Most Responsible Companies 2024 by Newsweek, ranked as one of the 100 Best ESG Companies by Investor's Business Daily, and named the Sustainable Brand Leader in the decking category by Green Builder Media for the 15th consecutive year. For more information, visit You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand's YouTube channel (TheTrexCo). ^2021-2025 DISCLAIMER: Trex received the highest numerical score in the proprietary Lifestory Research 2021-2025 America's Most Trusted® Outdoor Decking studies. Study results are based on the experiences and perceptions of people surveyed. Your experiences may vary. Visit About BUNTIN BUNTIN is a full-service advertising agency that uses Brand Conviction to achieve disproportionate business results for clients. Services include Strategy, Creative, Media Planning & Buying, Digital, Social, and Data & Analytics. Headquartered in Nashville, BUNTIN is among the leading independent agencies and an ADWEEK-recognized "Top U.S. Shop." In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through "great work that does good in our world." To learn more, visit or @TheBuntinGroup on Instagram and LinkedIn. View source version on Contacts Corinne RacineL.C. Williams & Associates312-565-4604cracine@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
29-05-2025
- Business
- Business Wire
Trex Takes on Real Life in New 'Trex Vs' Ad Campaign
WINCHESTER, Va.--(BUSINESS WIRE)--From high heels and skateboards to cartwheels and fish scales, the latest advertising campaign from Trex [NYSE:TREX], the world's #1 brand of composite decking and residential railing, highlights a new era of outdoor resilience. Aptly titled 'Trex Vs,' the series of commercial spots and digital concepts showcases how the brand's Performance-Engineered ™ decking and railing enhance and stand up to everyday life. Created by Nashville-based BUNTIN, the 'Trex Vs' campaign introduces a new tagline for the brand – moving from 'Engineering What's Next in Outdoor Living ™ ' to 'Performance Engineered for Your Life Outdoors ™ ' – and includes the first-ever broadcast work dedicated to promoting Trex railings. All of the creative concepts reinforce the message that no matter what life may throw at your deck, Trex products deliver durability, resilience and pristine beauty. 'Trex decking and railing are designed to not only beautify but to also support real life,' said Jodi Lee, Senior Vice President of Marketing for Trex Company. 'From birthday parties to sports practice, this new campaign gets to the heart of what differentiates Trex by showcasing how our products become an integral and trusted part of people's lives and homes.' Among the main commercials in the campaign is a spot titled '40th Birthday,' which shows how Trex decking and railing can withstand everything from dance moves and dropped burgers to the impact of popped champagne corks. In another, called 'Regionals,' Trex railing serves as a practice balance beam for a young gymnast preparing for her next competition. Other creative concepts feature Trex decking and railings beautifully enduring the rolling and stopping of kids on skateboards; flailing hooks, splashing and flopping fish during an afternoon of angling; and the thrills (and spills) of a children's tea party. "With this next chapter of the Trex brand, we wanted to lean into real-world moments to showcase where the performance truly shines,' said Steve Chavez, EVP/Managing Partner, Chief Creative Officer at BUNTIN. 'These spots bring a fresh, bold energy to the brand proving that Trex isn't just built to last – it's built for life with all its unpredictability, excitement and celebrations.' Since first inventing the category of composite decking more than 30 years ago, Trex has remained an industry leader in innovation launching revolutionary products like Trex Transcend ® decking, which introduced the brand's exclusive high-performance shell. Now available across the brand's entire portfolio, this ultra-durable shell makes Trex decking highly resistant to staining, scratching and mold*, easy to maintain, and fully submersible for dock and marine applications. Over the years, Trex has also launched products like Signature ® decking, which features the industry's most authentic wood aesthetics to date, along with deck boards specially engineered to resist fire and flame spread. Most recently, the company introduced SunComfortable ™, a heat-mitigating technology engineered into the shell of select Trex deck boards to reflect the sun's rays, keeping the surface cooler** underfoot than standard composite offerings of a similar color. Additionally, the brand offers the industry's most comprehensive selection of deck railings ranging from composite offerings to steel, aluminum, cable and glass systems that pair seamlessly with Trex decking, allowing builders and homeowners to create safe, stylish and enduring outdoor spaces. 'Trex has always been a leader when it comes to performance innovation and this new ad campaign celebrates that legacy and the peace of mind our products offer to consumers,' added Lee. 'We're excited for the world to see the real, battle-tested ability of our products to stand up to life's moments – big and small.' Now live, the omni-channel 'Trex Vs' campaign includes broadcast, website, digital, and paid and organic social channels. For more information, visit *For details, see Trex's Limited Warranty at **Although Trex ® SunComfortable ™ products are engineered to be cooler, they can still get hot to the touch when direct sunlight and high temperatures converge for extended periods of time. On such days, care should be taken. About Trex Company For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world's #1 brand of sustainably made wood-alternative decking, and residential railing, as well as a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry's strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex ® brand. Based in Winchester, Va., Trex is proud to have been named America's Most Trusted ® Outdoor Decking ^ 5 Years in a Row (2021-2025). The company also holds a place on Barron's list of the 100 Most Sustainable U.S. Companies (2024 and 2025), was named one of America's Most Responsible Companies 2024 by Newsweek, ranked as one of the 100 Best ESG Companies by Investor's Business Daily, and named the Sustainable Brand Leader in the decking category by Green Builder Media for the 15 th consecutive year. For more information, visit You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand's YouTube channel (TheTrexCo). ^2021-2025 DISCLAIMER: Trex received the highest numerical score in the proprietary Lifestory Research 2021-2025 America's Most Trusted ® Outdoor Decking studies. Study results are based on the experiences and perceptions of people surveyed. Your experiences may vary. Visit About BUNTIN BUNTIN is a full-service advertising agency that uses Brand Conviction to achieve disproportionate business results for clients. Services include Strategy, Creative, Media Planning & Buying, Digital, Social, and Data & Analytics. Headquartered in Nashville, BUNTIN is among the leading independent agencies and an ADWEEK-recognized 'Top U.S. Shop.' In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through 'great work that does good in our world.' To learn more, visit or @TheBuntinGroup on Instagram and LinkedIn.
Yahoo
09-05-2025
- Business
- Yahoo
Rio Rancho City Council delays vote on development after contentious meeting
RIO RANCHO, N.M. (KRQE) – A controversial development in Rio Rancho is once again in the spotlight, as the project inches closer to becoming reality or getting shot down. Residents packed city hall Thursday night, making sure city officials heard their thoughts on the project. City of Albuquerque shares plans for Paseo and Unser road expansion It was a contentious city council meeting in Rio Rancho Thursday night as resident after resident explained their concerns about a new large-scale development near their homes. 'They gotta fix the problems we've got now, before they create more,' said a speaker at the meeting. It's a plot of land that's gone unused for nearly a decade, the Club Rio Rancho golf course, with more than 250 acres. Developers want to breathe new life into it. 'We're very excited to see this project before you this evening. There's been a lot of work that's gone into getting it to this point,' said James Strozier, Consensus Planning. If approved, the Chamisa Hills Master Plan would look to build new homes, shops, and open spaces at the once-used golf course. But residents in the area are wary about the plan developers have brought forward. Some residents say building more homes in the area would increase traffic in an area that is already congested. 'I've got traffic backed up all the way to I-25 as you come in from the east side, around 4 o'clock on the afternoon, it is just unbelievable; and now you want to put in 300 houses into a golf course area? said a speaker at the meeting. Others questioned why the city didn't notify them about important hearing meetings and have not responded to their questions about the development.<'I was never noticed for that meeting as required under state law 3:21-6. You all acted in an unprofessional and unethical manner to me as a tax-paying citizen,' said a speaker. Though these residents aren't too happy with this proposed plan, most do think that something has to happen with the large plot of land that has gone unused for years. The council meeting lasted until late Thursday night, with councilors asking developers about addressing citizens' concerns. One councilor called out the developer, Steve Chavez, who watched the presentation but didn't stay for public comment. The council still needs to vote on the master plan, along with passing a zoning amendment for the project to move forward. The council voted to postpone the decision to August 14. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
