a day ago
Giltrap Group sponsors New Zealand Fashion Week
New Zealand Fashion Week (NZFW) has inked a three-year partnership with Giltrap Group. The latter is now the official naming rights sponsor of the event.
Liam Taylor, Director NZFW Board and Steve Kenchington, CEO Giltrap Group.
This multi-year alignment marks a significant milestone for NZFW. It ensures the event will remain a fundamental platform to elevate and celebrate the fashion industry in Aotearoa for years to come.
New Zealand Fashion Week presented by Giltrap Group returns this year from August 25th-30th. It will showcase established and emerging designers alongside panel events and myriad on-site and off-site activations.
In the past, Giltrap Group has largely supported events via its individual brands. However the partnership with NZFW marks the first time all Giltrap brands will come together in a sponsorship capacity. The investment also means that NZFW will be able to return to an annual schedule.
Giltrap Group CEO, Steve Kenchington, says 'There's a real buzz in our team for this unique partnership with New Zealand Fashion Week: Kahuria.
'Giltrap Group and NZ Fashion Week are two iconic brands coming together to celebrate the best of New Zealand talent. 'While we're known for backing Kiwis on the track…we've also long supported innovation and creativity across industries, including fashion.
'This collaboration is about more than sponsorship. Its about showcasing design, performance, and passion – values that unite both our worlds.
'We're proud to help New Zealand's fashion talent fly on the global stage.'
The natural connection between fashion and automotive means there is mutual understanding regarding good design and what it brings to the end-user. Form, style and construction are elements intrinsic to both fashion design and automotive craftsmanship. Their connection will be highlighted through the partnership between Giltrap and NZFW.
Second from right: Diana Simpson, Head of Legal, Giltrap Group.
Owner of New Zealand Fashion Week, Feroz Ali says 'The generous backing from Giltrap Group allows us to deliver an event that ensures the continued success of the New Zealand fashion ecosystem, which is integral to our identity.
'Their support will aid NZFW in maintaining both local and global relevance and in turn provide them with a platform to reach on-the-pulse consumers. Partners and sponsors are vital to the success of NZFW and delivering flow-on effects for the wider industry.'
The official designer list and schedule of New Zealand Fashion Week presented by Giltrap Group will be revealed shortly, along with the official reveal of the NZFW 2025 campaign, shot by Mara Sommer and directed by Dan Ahwa.
Delegate registrations and ticket sales will also be launched on this date.
Designer applications for The Future of Fashion Showcase are also open now, find out more here.
