3 days ago
- Entertainment
- Fashion Network
Steve Madden launches new fragrance Rose Goldie
American fashion brand Steve Madden has launched its latest fragrance, dubbed Rose Goldie.
A follow-up to the original Goldie fragrance, Rose Goldie is a floral-ambery composition that aims to capture the energy, confidence, and trends of a new generation of fragrance lovers.
It opens with Italian bergamot, neroli, and red currant, giving way to tuberose, gardenia, and pink peony. A warm, sensual base of amber, white moss, and sugared musks rounds out the composition, creating a bold and memorable trail.
"For the second iteration of Goldie, my vision was to infuse a sparkling rose hue into the fragrance," said Christine Hassan, perfumer at Givaudan.
"To achieve this effect, I crafted a blend of vibrant bergamot, luscious red currant, and delicate pink peony. This radiant core is layered over a luxurious floral bouquet and grounded in warm amber and sugared musks – creating a modern addiction. A true pink heart of gold.'
Housed in Steve Madden's signature heart-shaped bottle, the new scent features high-shine rose gold detailing, paired with a matte white outer carton and rose gold foil accents.
Offered in two sizes, it is now available at Steve Madden stores, Amazon, and select retailers across the U.S.
"Goldie's name means a lot to me, and with Rose Goldie, we've taken that sweet, feminine spirit and added a little edge,' added Steve Madden, founder, creative & design chief.
