2 days ago
The Gerety Awards: BigTime Creative Shop shortlisted; MullenLowe MENA claims MEA Agency of the Year
The Gerety Awards 2025 – known for bringing together an all-female jury of respected leaders to reward creative excellence in advertising and communications from a women's perspective – has revealed its global shortlist along with the Agency of the Year and Production Company of the Year by country titles.
Big Time Creative Shop has made the cut for its campaigns: Everything or Nothing for Saudi Arabia's General Entertainment Authority; Call of the Kings and Obsession for Riyadh Season; and 4th Judge for The Ring.
In addition to being awarded the MEA Agency of the Year Award, MullenLowe MENA has also made the shortlist across several categories for its campaigns: Don't Look Down for FIXBY and The Art Of Stains for OMO (Dirt is Good).
Mounir Harfouche, CEO of MullenLowe MENA, said, 'Winning Agency of the Year at the Gerety Awards is not just an honor – it's a reflection of the kind of work we believe in. Work that resonates beyond the brief, challenges conventions, and creates real value. This recognition, judged through a powerful female lens, reminds us why we do what we do – to create ideas that matter.'
The Gerety Awards judging process
Judging sessions were held around the world, with international Executive Juries that comprise of female agency leaders and brand leaders, who determine a shortlist of finalists.
This shortlist is then submitted to a Grand Jury of creative experts for a final evaluation. The votes of the International Grand Jury will determine the Grand Prix, Gold, Silver and Bronze winners of the competition.
Entries are judged on the originality of the creative ideas and the quality of their executions.
Through this week, The Gerety Awards is also hosting jury insight panels live from the UK, USA, Brazil, Canada, France, Australia, South East Asia, Romania, LATAM, Spain, South Africa, MEA and Colombia.
Campaign Middle East hosted the MEA edition of the jury insights panel, with Editor Anup Oommen moderating a discussion with four leaders, representing a larger jury for Middle East and Africa, at the Gerety Awards 2025, including:
Dina Jreissati , Group Executive Director – Marketing & Communications, Modon Holding, UAE
, Group Executive Director – Marketing & Communications, Aakriti Goel , Head of Strategy & Insights, Leo Burnett MEA (Middle East & Africa), UAE, LEO MEA
, Head of Strategy & Insights, Nour Deeb , Creative Director, FP7 McCann, UAE
, Creative Director, Sara Eid, Regional Creative Director, Serviceplan, Saudi Arabia
Watch the full conversation with The Gerety Awards MEA Jury Insights panel here.
The Gerety Awards 2025 shortlist highlights
Germany, USA, UK and France are the countries with the most work selected among the finalists.
VML is the most shortlisted network.
Kazakhstan, Paraguay and Croatia get into the shortlist for the first time at The Gerety Awards .
. Art Direction sees the most shortlisted entries into the Craft Cut with works including Unwrap The Summer, Connecting Europe and In Hot Water.
The most shortlisted campaign is Dancing Washers for Whirlpool by VML México.
The Grand jury will now choose the final winners which will be announced Tuesday, September 2. It will include Bronze, Silver, Gold, and Grand Prix, along with the overall Network and Agency of the year winners.
