15-05-2025
Young adults embrace Jane Austen to ‘escape modern dating'
Gen Z and millennials are falling hard for Jane Austen as the 250th anniversary of the author's birth approaches.
Since Netflix announced a new Pride and Prejudice adaptation in April, written by Dolly Alderton and starring Emma Corrin, Olivia Colman and Jack Lowden, Spotify reported a 75 per cent week-on-week spike in listens to the audiobook.
Streams of the 1995 BBC adaptation's soundtrack have also jumped by 120 per cent, and Joe Wright's 2005 film version starring Keira Knightley and Matthew Macfadyen returned to cinemas for its 20th anniversary.
The Bath-based company, Strictly Jane Austen Tours, has seen a 50 per cent increase in bookings in the past six months, with growing demand from Gen Z and millennial travellers.
'I think there is a level
