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Yahoo
13-05-2025
- Business
- Yahoo
AMC to offer 50% off tickets on Wednesdays starting this summer
AMC Theatres, the world's largest theater chain, will be offering even more discounts to moviegoers starting this summer. Beginning July 9, the movie theater chain will offer 50% off adult movie tickets on Wednesdays for those part of the AMC Stubs rewards program. AMC already offers discounted tickets on Tuesdays for Stubs members, which will continue, the company said. Movie theaters had been battered by dual Hollywood strikes and the rapid rise of streaming services, as well as the Covid-19 pandemic, which effectively shut down movie attendance. AMC has also faced increasing competition from smaller, more luxurious options like IPIC Theaters and Alamo Drafthouse. AMC made a number of changes to stay afloat, such as revamping in-theater offerings and investing in concert films. Although there's been a resurgence at the box office, the theater giant's US attendance recently fell more than 11% in the first quarter of 2025 compared to the year earlier. (CEO Adam Aron called the drop 'an anomaly that has already corrected itself' in an earnings call last week.) 'Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery,' Aron said in a release Monday. He said the April and May box office numbers have been 'booming' — a trend that he expects to continue for the rest of the year. Paul Dergarabedian, senior media analyst at Comscore, said the deal is coming at an 'auspicious time' with the upcoming summer box office approaching. July's releases include 'Superman' and 'Jurassic World Rebirth.' 'The excitement and anticipation that surrounds the upcoming slate on the big screen will make a midweek bargain option a huge winner for AMC and most importantly for moviegoers who, with so many movies on their 'must see' list, will appreciate the discount and come back for more over the coming weeks,' he said. Aron said that Tuesdays have some of the highest movie attendance of the week. Though premium movie theater experiences like IMAX and Dolby Cinema cost more, AMC said the 50% discount will also apply to those on the base ticket price. And the 50% off deal may exclude certain movies or holidays. AMC didn't indicate how long the promotion would run or if it's a permanent change. It is free to join the basic AMC Stubs Insider program, which currently has over 36 million members at all levels. This story has been updated with additional content Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
12-05-2025
- Business
- Yahoo
AMC Theatres® to Make Moviegoing More Affordable With a Major Pricing Initiative – Beginning July 9, AMC Stubs Members Will Enjoy a 50% Price Reduction off the Normal Adult Ticket Price All Day Long on Wednesdays
Beginning Wednesday, July 9, and on Wednesdays thereafter, moviegoers can watch the newest releases on the big screen at 50% off the normal adult-evening ticket price each Wednesday, making movies more affordable and accessible for guests throughout the United States "50% Off Wednesdays" will be available to all AMC Stubs members, which is free to join with an AMC Stubs Insider membership Premium charges for PLF experiences and online ticketing fees still apply, but the base ticket price on those purchases will be 50% off AMC will continue to offer significant discounts on Tuesdays LEAWOOD, Kan., May 12, 2025--(BUSINESS WIRE)--With the spring box office in April and May booming, AMC Theatres® (NYSE: AMC), the largest theatrical exhibitor in the United States and the world, today announced a major new pricing initiative. "50% Off Wednesdays" is designed to make moviegoing more affordable than ever. Beginning July 9, AMC Stubs members will enjoy a price reduction of 50% off the adult-evening base ticket price all day long, on Wednesdays at all AMC locations in the United States. This new program is in addition to AMC continuing to offer significant discounts for AMC Stubs members on Tuesdays. Available to all 36 million AMC Stubs members, including any new members of AMC Stubs (AMC Stubs Insider membership is completely free to join), the new program allows guests to experience the latest blockbuster hits and other beloved stories on the big screen at a significantly reduced cost. Additional charges for premium formats such as IMAX® at AMC, Dolby Cinema® at AMC, PRIME at AMC®, and RealD® 3D apply, but the 50% discount will be applied to the base ticket price of those formats as well. While certain movies and holiday time periods may be excluded from the "50% Off Wednesdays" program, it is envisioned that if successful, this new AMC pricing initiative will be almost universally available at all AMC Theatres in the United States going forward. AMC Chairman and CEO Adam Aron commented: "At AMC, we've gone to great lengths to create the preeminent moviegoing environment at our AMC theatres including our offering more comfortable seating, more premium formats, and better food and beverage offerings. Now, we also are pleased to make moviegoing more affordable, with our new '50% Off Wednesdays' effort. Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery. But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend." Aron continued, "The introduction of Discount Tuesdays several years ago has turned Tuesday into one of the best attended days of the week, in part because there is a segment of the moviegoing audience who looks first for a great value in their moviegoing. With the introduction by AMC of 50% off Wednesdays, we're looking to turn Wednesday into a similarly strong-attendance day for moviegoers at our theatres." Guests who are not currently AMC Stubs members can sign up to be AMC Stubs Insider members for free through the AMC mobile app, website, or at their local theatre. AMC Stubs membership allows for the earning of points redeemable for discounts at AMC theatres, and offers additional perks year-round, including half-price tickets on Wednesdays, free birthday rewards, and access to exclusive offers and promotions. To join AMC Stubs, please visit About AMC Entertainment Holdings, Inc. AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 900 theatres and 10,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, website, and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. For more information, visit Category: Company Release View source version on Contacts Ryan Noonanrnoonan@
