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Why Stussy Nike Sweatpants Are Italy's Latest Streetwear Obsession
Why Stussy Nike Sweatpants Are Italy's Latest Streetwear Obsession

Time Business News

time29-05-2025

  • Entertainment
  • Time Business News

Why Stussy Nike Sweatpants Are Italy's Latest Streetwear Obsession

In the dynamic world of fashion, Italy has always stood as the cradle of elegance and trendsetting. Yet, over the past few years, a new wave has swept through the bustling streets of Milan, Rome, and Naples — streetwear. At the forefront of this revolution? None other than the Nike x Stussy Sweatpants. These sweatpants aren't just an average pair of joggers. They represent a fusion of California-cool street culture (Stussy) with Nike's unmatched athletic heritage, creating a garment that balances comfort, performance, and high-fashion aesthetic. Let's dive into why Nike Stussy Sweatpants have become Italy's most talked-about streetwear piece. The collaboration between Nike and Stussy isn't new, but each drop continues to turn heads and sell out in minutes. First launching their co-branded pieces in 2020, the duo took sweatpants from being mere gym attire to a global streetwear icon. For Italian fashion lovers, this collaboration brings the best of both worlds: Stussy's raw, surf-and-skate-inspired design aesthetic. aesthetic. Nike's athletic functionality and quality. The result? A sweatpant that doesn't just feel good — it looks fashion-forward on the cobbled streets of Florence or the fashion avenues of Milan. What makes Nike Stussy Sweatpants instantly recognizable is their subtle branding and clean silhouette. With minimal logos — sometimes just the iconic Stussy font paired with the Swoosh — these sweatpants carry an understated cool that resonates deeply with Italian fashion sensibilities, which often favour refined simplicity over loud designs. Neutral colour palettes : black, grey, cream, olive. : black, grey, cream, olive. Tapered legs with elastic cuffs . . High-quality cotton and fleece fabrics . . Embroidered or screen-printed Nike x Stussy branding. These elements allow the sweatpants to pair easily with luxury sneakers, oversized hoodies, or even trench coats, creating effortless street chic — very much in line with Italy's casual-meets-classy fashion sense. Let's be honest — Italians love to dress well, but not at the cost of comfort. That's exactly where Nike x Stussy Sweatpants shine. Designed with a relaxed fit and made from soft fleece or brushed cotton, they're a cozy dream. But this isn't your lazy Sunday lounge pant. Thanks to its tailored fit and thick texture, it holds its shape and elevates your outfit whether you're grabbing espresso in Turin or exploring art galleries in Florence. Italy's streetwear obsession is heavily influenced by Instagram and fashion influencers. Many style icons, models, and celebrities have been spotted rocking Pull Stussy, mixing them with trench coats, beanies, and luxury accessories. @giuliadelellis103 pairing Stussy sweatpants with cropped Nike hoodies. pairing Stussy sweatpants with cropped Nike hoodies. @alessandro_enriquez styling them with oversized jackets and high-top Air Force 1s. styling them with oversized jackets and high-top Air Force 1s. @federicolauretta adding a tailored blazer over the sweats for a genderless high-street look. This level of social proof and style inspiration is fuelling their popularity, especially among younger Gen Z consumers. Part of the obsession with Nike Stussy sweatpants stems from their limited-edition drops. In Italy, these pieces aren't always available in regular Nike stores. You'll typically find them on: Nike SNKRS app Stussy's online shop Select high-end Italian streetwear boutiques like Slam Jam and One Block Down This scarcity makes them a status symbol. Owning a pair shows you're plugged into global streetwear culture and willing to act fast to score a drop. Italy's climate varies from snowy winters in the north to warm, breezy days in the south. The beauty of Nike Stussy Sweatpants lies in their versatility. They're thick enough for chilly Milanese mornings and breathable enough for spring evenings along the Amalfi Coast. Pair them with: A puffer vest or bomber jacket in winter. in winter. A simple tee or Stussy hoodie in spring and autumn. in spring and autumn. Slides or Air Max 95s for a laid-back summer night. This year-round appeal has cemented their spot in Italian wardrobes. Another reason why Italians of all genders are loving these sweatpants is their gender-neutral design. The relaxed fit, clean lines, and unisex colours make Nike x Stussy sweatpants suitable for men, women, and everyone in between. In Italy's increasingly fluid fashion scene, this inclusive vibe is right on trend — further boosting their street cred. Whether you're riding a Vespa through the streets of Rome, sipping Negronis in Milan, or skateboarding in Palermo, Nike Stussy Sweatpants fit into all aspects of daily life. Casual Day Out : Pair with a plain white tee, leather jacket, and white Nike Air Force 1s. : Pair with a plain white tee, leather jacket, and white Nike Air Force 1s. Fashion-Forward Look : Add an oversized button-down shirt, bucket hat, and a crossbody bag. : Add an oversized button-down shirt, bucket hat, and a crossbody bag. Chill at Home: Just the sweatpants and a cozy Stussy hoodie. Perfetto. They're easy, breathable, and always on point — an Italian's dream. In a country where fashion is life, it's no surprise that the effortlessly cool, limited-edition, and supremely comfortable Stussy have become the ultimate streetwear flex. Combining two global powerhouses, this collab brings Los Angeles edge and sporty heritage into Italy's stylish streets — with a silhouette that's wearable, trendy, and instantly iconic. So next time you're in Florence or Milan, don't be surprised to see more than a few stylish Italians turning heads in Nike x Stussy sweatpants. They're not just pants — they're a movement. TIME BUSINESS NEWS

Top 10 Must-Have Stussy Hoodies for True Streetwear Fans
Top 10 Must-Have Stussy Hoodies for True Streetwear Fans

Time Business News

time22-05-2025

  • Entertainment
  • Time Business News

Top 10 Must-Have Stussy Hoodies for True Streetwear Fans

When it comes to streetwear, few brands carry the weight and history of Stussy. What started in the 1980s as a surfwear label has grown into a cultural icon that continues to shape the fashion landscape today. Known for its bold graphics, relaxed fits, and unmistakable logos, Stussy has been embraced by skaters, artists, rappers, and hypebeasts alike. Whether you're new to the game or a seasoned collector, having at least one Stussy hoodie in your closet is basically streetwear law. From iconic graphics like the 8 Ball to rare collabs and global-inspired prints, Stussy continues to drop heat that keeps fans coming back. If you're looking to level up your hoodie game, we've rounded up the top 10 must-have Stussy hoodies that every true streetwear fan should own. 1. Stussy Hoodie World Tour Flags We're starting off strong with a piece that screams global street cred. The Stussy Hoodie World Tour Flags features a clean front logo and a bold back print showcasing international flags from key fashion capitals like New York, London, and Tokyo. It's not just a hoodie—it's a passport to worldwide street culture. Fans love how it blends minimalist design with international flavor, making it a standout in any rotation. 2. Stussy 8 Ball Hoodie This one's a certified classic. The Stussy 8 Ball Hoodie is arguably one of the brand's most recognizable pieces. The iconic 8 ball graphic on the back has been worn by everyone from hip-hop legends to underground style icons. It's playful, retro, and effortlessly cool. Pair it with cargos or denim, and you've got a timeless street look that never goes out of style. 3. Basic Stussy Hoodie Sometimes, less is more. The Basic Stussy Hoodie is exactly what it sounds like—a go-to essential for everyday wear. Featuring the classic Stussy signature logo on the chest and back, this hoodie is a perfect introduction to the brand or a reliable staple for longtime fans. It comes in a variety of colors, from neutral tones to seasonal pops, so you can match your vibe. 4. Stussy x Nike Hoodie When two giants of streetwear collaborate, you know it's going to be fire. The Stussy x Nike Hoodie brings together clean athletic lines with Stussy's West Coast swagger. Expect high-quality materials, subtle branding, and colorways that instantly sell out. It's the kind of hoodie that turns heads while keeping your flex low-key. 5. Juice Wrld 999 Hoodie A tribute to the late artist and his connection to street culture, the Juice Wrld 999 Hoodie is more than just merch—it's a symbol of creativity, struggle, and self-expression. While not produced by Stussy directly, many fans of both Juice Wrld and Stussy find their aesthetics overlapping. If you're curating a collection with emotional depth and artistic influence, this hoodie deserves a spot in your lineup. 6. Stussy Brushed Back Appliqué Hoodie Soft, warm, and subtly detailed, the Brushed Back Appliqué Hoodie stands out with textured logo embroidery and premium construction. It's perfect for cooler weather or layering up during transitional seasons. Fans love its cozy feel without sacrificing style. This one is for those who appreciate quality and comfort with a hint of branding. 7. Stussy Tie-Dye Hoodie Want to make a bold statement? The Stussy Tie-Dye Hoodie mixes psychedelic patterns with streetwear edge. Each piece is slightly unique due to the dyeing process, which means your hoodie is basically one-of-one. It's a favorite for music festivals, chill weekends, or just flexing on the 'Gram. 8. Stussy International Hoodie A cousin to the World Tour series, the Stussy International Hoodie features big city shoutouts, globe graphics, and an all-around traveler's aesthetic. It's perfect for those who see fashion as a way to connect with different cultures. Rock this hoodie and you're repping a global movement, not just a brand. 9. Stussy Camo Pullover Hoodie Camo never goes out of style, and the Stussy Camo Pullover Hoodie proves that point effortlessly. With muted greens, tans, or even bold urban camo prints, this hoodie adds a rugged edge to your fit. It's great for layering or standing out in a sea of plain hoodies. Pair it with combat boots or your favorite Jordans for that true urban warrior look. 10. Stussy Sherpa Fleece Hoodie Rounding out the list is the ultra-cozy Sherpa Fleece Hoodie. It's got that warm, teddy bear texture but still keeps it street with smart cuts and embroidered logos. If you're about that comfort-first lifestyle without compromising your drip, this one's for you. It's a winter must-have that also doubles as your go-to hoodie for lazy Sundays. Find Your Fit, Rep Your Style At the end of the day, streetwear is all about self-expression. Whether you're rocking a bold Stussy 8 Ball Hoodie or keeping it low-key with a Basic Stussy Hoodie, what matters most is how you wear it. Maybe you're inspired by music, like the energy behind the Juice Wrld 999 Hoodie, or you travel and vibe with the Stussy Hoodie World Tour Flags edition. Stussy has something for every kind of streetwear fan—those who want to stand out, those who love heritage, and those who just want to be comfortable while looking dope. So don't be afraid to mix it up, add to your collection, or even start fresh. Fashion isn't about following rules—it's about creating your own. What's your favorite Stussy hoodie? Drop it in the comments and let us know how you style yours. Stay fresh. Stay you. TIME BUSINESS NEWS

Stussy Hoodie: A Streetwear Icon
Stussy Hoodie: A Streetwear Icon

Time Business News

time19-05-2025

  • Entertainment
  • Time Business News

Stussy Hoodie: A Streetwear Icon

The Stussy hoodie has become a staple in streetwear fashion, known for its effortlessly cool aesthetic and iconic branding. Since its inception in the 1980s, Stussy has carved out a space as a pioneer of street style, blending influences from surf culture, skateboarding, hip-hop, and punk into a unique and highly sought-after label. The hoodie, in particular, embodies everything the brand stands for—comfort, quality, and undeniable style. Wearing a Stussy hoodie isn't just about staying warm; it's about making a statement that you're in tune with the streetwear scene and the cultural history it represents. Shawn Stussy, the founder of the brand, started by hand-signing his custom surfboards in Laguna Beach, California. That signature quickly transitioned to apparel, starting with T-shirts that bore the same mark. As demand grew, the signature became a logo, and the Stussy brand was born. Over time, the logo became one of the most recognizable in fashion, especially on hoodies and other streetwear essentials. The brand's grassroots origins and organic rise to fame contributed to its authenticity—a key ingredient in streetwear culture. Today, a Stussy hoodie is more than just a piece of clothing; it's a badge of cultural awareness and a nod to one of the original streetwear giants. Design Aesthetics and Variety Stussy hoodies come in a wide range of colors, fits, and graphics, making them versatile for different fashion tastes. From minimalist designs featuring just the classic Stussy signature to bold graphics, tie-dye patterns, or collaborations with other fashion houses and artists, there's a version of the hoodie to match nearly any personal style. The brand often experiments with vintage aesthetics, retro fonts, and international themes, reflecting its global reach and continued relevance. Many fans gravitate toward the oversized fit, which aligns with the relaxed, laid-back attitude that streetwear often embraces. Each new drop introduces fresh takes on the classic hoodie, maintaining excitement and anticipation among fans. Quality and Comfort Part of what makes the Stussy hoodie so beloved is its exceptional quality. Made from heavyweight cotton blends, the hoodie offers both durability and comfort. The soft fleece interiors, double-stitched seams, and high-quality screen printing make it a product built to last, even with frequent wear. The hoodies are designed to maintain their shape and color over time, which speaks to the brand's commitment to craftsmanship. Whether you're wearing one for a casual day out or layering it under a jacket during colder months, it's a garment that delivers on function without sacrificing style. Cultural Significance The Stussy hoodie is not just fashion—it's culture. It has been worn by skaters cruising through city streets, hip-hop artists in music videos, and fashion-forward teens on Instagram. Its presence has transcended its Southern California roots, becoming a global icon recognized from Tokyo to London to New York. What's particularly compelling is how Stussy has maintained its credibility over decades, avoiding over-commercialization while still collaborating with some of the biggest names in fashion and art. Each time someone pulls on a Stussy hoodie, they tap into a lineage of rebellious creativity, independent spirit, and urban influence that continues to shape fashion trends worldwide. Collaborations and Limited Editions One of the reasons Stussy hoodies remain relevant and desirable is the brand's strategic use of collaborations. Stussy has partnered with labels like Nike, Dior, Comme des Garçons, and even brands outside of fashion like Beats by Dre. These partnerships often produce limited-edition hoodies that become instant collectibles. The fusion of Stussy's street aesthetic with luxury or performance-focused brands results in uniquely styled pieces that appeal to a broad audience. Limited releases build hype and exclusivity, adding to the hoodie's appeal as both a fashion item and a collector's piece. For fans and fashion enthusiasts alike, owning a collaborative Stussy hoodie is like owning a piece of modern fashion history. Where to Find Them Today, Stussy hoodies are available in flagship stores, select high-end boutiques, and online through both the official Stussy website and authorized retailers. Because of their popularity and often limited production runs, some hoodies can sell out quickly, creating a robust resale market where prices can soar above retail. Shopping for a Stussy hoodie requires timing, awareness of upcoming drops, and sometimes a bit of luck. However, this exclusivity only adds to their mystique and desirability, ensuring that each hoodie retains its cultural cachet. TIME BUSINESS NEWS

Hugh Scully RIP - a Dublin music legend remembered
Hugh Scully RIP - a Dublin music legend remembered

RTÉ News​

time14-05-2025

  • Entertainment
  • RTÉ News​

Hugh Scully RIP - a Dublin music legend remembered

DJ and photographer Aidan Kelly remembers his friend, fellow DJ and music promoter Hugh Scully, who has died following a brief illness. For 30 years, Hugh was a fixture on Dublin's music scene, most recently as director of vinyl records manufacturer Dublin Vinyl and The Record Hub. To think of Hugh Scully as anything but Inspiring and one of my heroes would be amiss; he was one of those great individuals you genuinely wanted to run into, always working on something extraordinary. You just wanted to offer whatever support you could, You would find yourself as enthusiastic as he was about simple pieces of music, or grandiose ideas of owning a radio station, maybe even a vinyl record plant on the Northside of Dublin. He was the best 'people' person in the music business - in any business - and better again, he was also a brilliant DJ. Hugh was industrious, relentlessly working on what felt like projects that helped us all, our culture, inspirational as an organizer. He would be that charmer who knew the person you're looking for, had this insanely beautiful head of hair and a boyish look that disarmed everyone. That smile made me jealous, to the point of thinking, could I be more like him? And maybe get to be a better person? Of all places, we met in the Abbey Mall where he was selling bootleg cassettes. I was selling Stussy and Levis. We traded music, we talked over each other and I found it easy to make him laugh. Even then in the mid 90's, he for me was the future of music in Dublin, that idea of culture in a small city powered by great individuals such as himself. It was the way he talked about it all. One story sums him up. When U2 asked for Dublin Vinyl to handle their re-release of their Three EP, he personally flew to New York to bring home the original master vinyl stampers that would recreate the recordings. It was this ability, to never see you stuck for anything and the lengths he would go to for people, that won him hearts and clients who then became his friends. He brought people together, He brought us into a culture of music and storytelling without even trying. Now more than ever we will miss him for that. He did it with such charm and panache, a real style that left you a foot off the ground with feeling. Hugh Scully is already so missed by all of us who saw him as a beacon. Publisher, restauranteur, broadcaster and DJ, an amazing Dad and yes, a renaissance man.

Stussy Hoodie: The Streetwear Icon That Never Goes Out of Style
Stussy Hoodie: The Streetwear Icon That Never Goes Out of Style

Time Business News

time12-05-2025

  • Entertainment
  • Time Business News

Stussy Hoodie: The Streetwear Icon That Never Goes Out of Style

When it comes to streetwear, few brands hold the same level of influence and legacy as Stüssy. Among their extensive range of apparel, the Stussy hoodie stands out as a signature piece that continues to captivate both long-time fans and new fashion enthusiasts. Combining comfort, style, and a rich cultural heritage, the Stussy hoodie is more than just clothing—it's a statement. Founded in the early 1980s by Shawn Stussy, the brand originally started as a surfboard business in Laguna Beach, California. To promote his boards, Shawn began printing his now-iconic signature on T-shirts and hoodies. These items quickly gained popularity beyond the surfing community, attracting skaters, artists, and musicians. Stüssy evolved into one of the pioneering brands of modern streetwear. Its mix of surf, skate, hip-hop, and punk influences created a distinctive style that appealed to youth cultures across the globe. The Stussy hoodie became a cornerstone of that identity, valued for its simple design, quality materials, and cultural relevance. What makes a Stussy hoodie stand out is its ability to blend timelessness with trendiness. Most designs feature minimalist graphics, the iconic Stüssy script logo, and occasionally bold prints or collaborations. They're often made from premium cotton or fleece, offering comfort and durability—essentials for everyday wear. The brand pays close attention to detail. From double-stitched seams to heavy-duty drawstrings, every element of a Stussy hoodie is designed with care. The fit is generally relaxed, aligning with the laid-back ethos of streetwear but still offering structure. Stussy hoodies come in a wide range of styles, colors, and fits, making them suitable for virtually any wardrobe. Some of the most popular styles include: Classic Logo Hoodies : Featuring the original Stüssy signature, usually screen-printed or embroidered on the chest or back. : Featuring the original signature, usually screen-printed or embroidered on the chest or back. Graphic Hoodies : Incorporating bold artwork, abstract designs, or messages that reflect contemporary themes. : Incorporating bold artwork, abstract designs, or messages that reflect contemporary themes. Collaboration Pieces : Limited edition hoodies created with other brands like Nike, Comme des Garçons, or Supreme, often featuring exclusive designs and higher price tags. : Limited edition hoodies created with other brands like Nike, Comme des Garçons, or Supreme, often featuring exclusive designs and higher price tags. Zip-Up Hoodies: A functional variation that adds convenience without sacrificing style. Because of this variety, a Stussy hoodie can be dressed up or down. Pair it with cargo pants and sneakers for a casual street look, or layer it under a tailored coat for a modern high-low fashion statement. The Stussy hoodie isn't just fashion—it's culture. Worn by celebrities, influencers, and creatives, it has appeared in music videos, fashion editorials, and on the streets of cities from Tokyo to New York. Stüssy helped lay the groundwork for today's hype-driven streetwear economy. The brand was one of the first to create a sense of exclusivity by limiting product runs, setting a trend that would later be adopted by giants like Supreme and Off-White. Moreover, Stussy's ability to stay relevant for over four decades is a testament to its cultural intelligence. It adapts to shifts in youth culture without losing its core identity, and the hoodie remains a canvas for that expression. When comparing a Stussy hoodie to those of other streetwear giants like BAPE, Palace, or Supreme, a few distinctions become clear: Affordability : While still a premium product, Stussy hoodies are generally more affordable than some of the more exclusive drops from high-end streetwear brands. : While still a premium product, Stussy hoodies are generally more affordable than some of the more exclusive drops from high-end streetwear brands. Subtle Branding : Stussy often opts for understated logos and graphics, which makes its hoodies more versatile for daily wear. : often opts for understated logos and graphics, which makes its hoodies more versatile for daily wear. Legacy and Authenticity: Unlike newer brands that rise with trends, Stüssy has a deep-rooted history that lends credibility and authenticity to its designs. This blend of approachability and authenticity makes the Stussy hoodie a reliable choice for anyone looking to invest in quality streetwear. As sustainability becomes a growing concern in fashion, many consumers are evaluating brands based on their environmental impact. Stüssy has taken steps to improve its sustainability practices. Some collections feature organic or recycled materials, and the company has begun working with manufacturers who prioritize ethical labor standards. While it's not the leading eco-conscious brand in the streetwear world, Stüssy is moving in the right direction—another reason why owning a Stussy hoodie can be a thoughtful purchase in today's market. Here are some simple yet effective ways to incorporate a Stussy hoodie into your daily outfits: Urban Casual : Pair with loose-fitting jeans, a beanie, and chunky sneakers. : Pair with loose-fitting jeans, a beanie, and chunky sneakers. Minimalist Look : Match a black or grey Stussy hoodie with slim joggers and white sneakers. : Match a black or grey Stussy hoodie with slim joggers and white sneakers. Layered Fit : Wear it under a denim or bomber jacket, add a cap, and finish with statement accessories. : Wear it under a denim or bomber jacket, add a cap, and finish with statement accessories. Sporty Vibe: Combine with track pants, running shoes, and a crossbody bag. Because Stussy hoodies often serve as the focal point of an outfit, it's easy to build looks around them without much effort. You can purchase Stussy hoodies from a number of sources: Official Stüssy Website : For the latest drops and limited editions. : For the latest drops and limited editions. Authorized Retailers : Stores like SSENSE, END Clothing, and Dover Street Market often stock Stussy collections. : Stores like SSENSE, END Clothing, and Dover Street Market often stock Stussy collections. Streetwear Marketplaces : Platforms like Grailed and StockX can help you find rare or sold-out pieces. : Platforms like Grailed and StockX can help you find rare or sold-out pieces. Second-Hand Shops: Thrift stores and vintage boutiques often carry older Stussy items at discounted prices. When buying from third-party sellers, especially online, always verify authenticity to avoid counterfeit products. In a world where fashion trends come and go, the Stussy hoodie endures. Its blend of comfort, design, and cultural relevance makes it more than just a hoodie—it's a symbol of authenticity and individuality. Whether you're new to streetwear or a seasoned collector, a Stussy hoodie is a must-have piece that transcends seasons and styles. From its California surf roots to its global streetwear dominance, Stüssy has maintained its place as a leader in the fashion world. The hoodie, as one of its most iconic garments, continues to evolve while staying true to its origins. Owning one is not just about looking good—it's about wearing a piece of history. TIME BUSINESS NEWS

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