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Time of India

Pritika Shah elevated to head marketing at HDFC Life, Vishal Subharwal to move on

HDFC Life has appointed Pritika Shah as its head for marketing and CSR. Shah announced the same in a post on LinkedIn. Shah, a HDFC Life veteran has been with the organisation since November 2013. In her current role she's the executive vice president and head - marketing and CSR at the company. Prior to joining HDFC Life, Shah's experience in the BFSI sector included stints at Aditya Birla Capital , Bharti AXA and GE Money. She has also worked in the consumer product goods space with companies like Dabur and Pizza Hut. Shah holds a management degree in marketing and had joined HDFC Life as an AVP marketing, leading brand and research functions for the organisation. She was elevated to VP marketing in 2016 and subsequently elevated as the SVP marketing and CRM, before she took on the current role. Subharwal, the CMO and group head for strategy and e-commerce is a 15-year-old veteran with HDFC Life. An MBA from Jamnalal Bajaj, Subharwal was a Lean Six Sigma Black Belt at Genpact before he joined a big four advisory firm PWC in the domain of strategy and operations. His two-and-a half decades of professional experience includes deploying Lean Six Sigma and other business process re-engineering techniques. He had joined the organisation in 2010 as vice president, corporate strategy and product after a consulting stint at PWC. At HDFC Life, his experience straddled several functions including strategy and business insights, e-commerce, digital marketing and analytics. He was elevated to the role of CMO in April 2021. His future plans remain unknown.