Latest news with #SummerMovieExpress
Miami Herald
4 days ago
- Entertainment
- Miami Herald
Regal to offer $1 family movie tickets this summer. Here's what to know
Regal Cinemas is offering $1 tickets on family-friendly movies all summer long. Starting Tuesday, June 10, moviegoers can snag discounted tickets on select family films every Tuesday and Wednesday as part of its Summer Movie Express, the theater chain said. More than 400 participating theaters will screen two PG-rated movies each week until Aug. 6, offering $1 tickets for the first show of the day, according to a news release. 'Once again, we are excited to bring back this highly anticipated summer program of crowd-pleasing entertainment for groups of all sizes at an incredibly affordable price,' Brooks LeBoeuf, senior vice president of U.S. Content for Regal, said in the release. Family movies playing this summer include 'Sing 2,' 'IF,' 'PAW Patrol, The Movie,' and more. Customers can also grab discounted concessions, including a $5 snack pack that comes with a small drink, snack-sized popcorn and fruit snacks, according to the movie theater's website. The summer months are usually the busiest for most theaters, and 'foot traffic is everything,' The Hollywood Reporter reported in May 2024. Citing industry experts and data, the outlet reported that the profit margin on single tickets is around 33% and jumps to '56 percent on a concession.' Rival AMC Theaters is also looking to woo moviegoers with half-priced tickets for Stubs Rewards members every Wednesday this summer, McClatchy News reported. The discount launches July 9 and will be available in addition to the Tuesday ticket discount currently offered to the chain's rewards members. Find your nearest Regal theater here.
Miami Herald
23-05-2025
- Entertainment
- Miami Herald
Regal just made a clever move to get people back in theaters
With temperatures steadily heating up outside as spring makes its inevitable march towards summer, we inch closer to the summer blockbuster season movie theaters are known for. That season is not what it used to be, however. Billions of movie tickets were regularly sold every year until the Covid pandemic hit. Ever since, movie theaters stopped hitting those kinds of numbers, and even several years after the pandemic, the cinema has yet to hit those types of heights again. Don't miss the move: Subscribe to TheStreet's free daily newsletter The situation has forced movie theaters to be creative about getting people motivated to go to the theater again. Related: Regal, AMC make a genius move to get people to the theater One thing that was a huge help was discovered by AMC when it decided to start making collectible popcorn buckets, marked by the R2-D2 popcorn bucket it sold when "The Rise of Skywalker" hit theaters in 2019. By 2024, AMC had made $65 million in revenue from collectible merchandise alone. Other movie theaters, such as Regal Cinemas, also noticed and began to manufacture their own. Regal's Head of Business Development Matt Willard said that when the company did a popcorn container for "Barbie" shaped like the box the doll comes in, it "really opened their eyes" to the potential of these items. Of course, popcorn buckets are a great aspect of a strategy, but they can't be the only one. Regal just announced another deal to get families back in theaters this year, and it's a pretty appealing one. Image source: Shutterstock Regal has announced a new limited promotion called Regal Summer Movie Express. "Summer is here, school is out, and this is your chance to spend some extra time with your kids. If you're looking for affordable family activities, don't miss Regal's Summer Movie Express!" the official website says. Starting on June 10 and continuing through August 6, Regal Cinemas will offer a $1 movie ticket for its first showing on both Tuesdays and Wednesdays. Related: AMC announces generous offer to win back customers Some of the films featured in the event include "The Garfield Movie," "Trolls," "If," "Sonic the Hedgehog 2," "Sonic the Hedgehog 3," and "Paddington in Peru." The theater will feature a total of 18 movies during the event, and the full list can be found on Regal's website. There's also a limited deal for snacks for Regal's event. "All Summer Movie Express guests can purchase a specially priced $5 Snack Pack, which includes a junior-sized drink, snack-sized popcorn, and fruit snacks. Save an additional $3 when paired with an order of Dippin' Dots!" the event page reads on Regal's official website. Regal is not the only movie chain trying to lure guests back in the theater with tantalizingly low prices on tickets. AMC is running its own event, called Summer Movie Camp, on Monday and Wednesdays, with the first two showings of each film also sold at a discounted ticket price of $3. The movies on offer include "Shrek," "Migration," "The Secret Life of Pets," "The Bad Guys," "Kung Fu Panda 4," "The Wild Robot," "Minions: The Rise of Gru," and "Despicable Me 4." Related: Netflix CEO shares a controversial take on movie theaters AMC is also offering a 50% deal on regular adult evening tickets all day long on Wednesdays, starting July 9. The deal is limited to AMC Stubs loyalty members. AMC has said that if the discounted Wednesdays deal is a success, it hopes to make the change permanent and "almost universally available at all AMC Theatres in the United States going forward." The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
