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Alo And Mandarin Oriental Bodrum Debut A Wellness-Focused Beach Club
This summer Alo and Mandarin Oriental Bodrum have partnered up to create a wellness-focused beach ... More club.
When you think about a beach club, chances are you imagine a bevy of cocktails, alongside easy-to-eat bites (like fish tacos or a burger). However, this summer Alo and Mandarin Oriental Bodrum have partnered up to create a beach club that'll leave you feeling good inside and out. The branded pop-up will serve up healthy bites, fresh coconut drinks and freshly made detox juices, which are all items you wouldn't commonly find at a beach club.
'This is truly the first of its kind for us—an immersive beach club pop-up that brings together fashion, wellness, and lifestyle in one seamless space," explains Summer Nacewicz, EVP of creative and marketing at Alo in an interview with Forbes ."Our goal was to create something that felt natural to the environment, yet distinctly Alo. From movement programming led by our international instructors to design choices like locally sourced materials and a plant-covered ceiling in the boutique, every detail was intentional. It's more than a pop-up, it's a wellness sanctuary by the sea."
While the pop-up includes a massive 700-square-foot shop, the real standouts are the food and beverage offerings, which take wellness to the next level. For instance, visitors can enjoy coconut refreshments from a custom Alo-branded cart or order health-conscious dishes from the menu. In addition, there will be a huge selection of wellness sessions led by international Alo instructors, including meditation, Pilates, outdoor strength workouts and sound healing.
The Alo Beach Club will be open from May to September during the busy season in the Turkish Riviera. ... More
'We've elevated the beachside experience with Alo-branded touches, including a signature coconut cart offering fresh, whole coconuts for a hydrating moment between sun and swim,' says Nacewicz. 'We've also reimagined the beach menu design to reflect Alo's clean, elevated aesthetic, while keeping the incredible culinary offerings from Mandarin Oriental intact.'
In other words, the brand worked with the hotel to bring Alo's lifestyle to one of the world's most iconic summer destinations. 'This partnership allowed us to create something truly immersive: not just a store, but a full sensory experience rooted in wellness, movement, and mindful design,' says Nacewicz. 'It's the ultimate expression of studio-to-sand living.'
While the beach club itself is stunning (it's outfitted with gorgeous beachy neutrals), arguably one of the biggest standouts to the pop-up is the detox juice menu.'Our detox juice menu was thoughtfully crafted to support digestion, boost hydration, and deliver delicious nourishment using locally sourced, organic ingredients," says Nacewicz. 'From green apple and flaxseed to turmeric and wheatgrass, each blend is rooted in wellness and designed to help guests feel refreshed, energized, and aligned.'
According to Nacewicz, creating the concept for the pop-up was all about thoughtfully layering. 'We didn't want to replace what was already great—we wanted to enhance it," she says. 'We worked closely with the Mandarin Oriental team to introduce subtle but impactful Alo-branded elements, from the menu presentation to locally inspired wellness-driven touches. It's all about adding moments that feel intentional, fresh, and aligned with how our community lives and dines—clean, nourishing, and refined.'
All in all, the program is meant to offer a comprehensive mind and body experience, beginning from the inside out. All the food and beverage offerings are intended to aid in your wellness journey. The club will be open from May to September during the busy season in the Turkish Riviera.
