Latest news with #SummerParty
Yahoo
2 days ago
- Business
- Yahoo
Liberty Names Beverley Devonish Store Director of London Flagship
LONDON — Liberty, which is marking 150 years in business, has named retail veteran Beverley Devonish store director of its Regent Street flagship. Devonish will be in charge of customer service, the in-store experience, and Liberty's 'commercial and cultural vision.' She will report to Liberty's managing director Sarah Coonan. More from WWD Alexa Chung, Mia Regan, Liberty Joy Trailblazer Bold Looks at Royal Academy of Arts Summer Party The Equity Studio Launches Platform Connecting Brands With Creative, Talent Agencies Burberry Showers the British Countryside With Checks in Collaboration With The Newt She has more than two decades of experience in retail, having held senior leadership roles at Harvey Nichols, Selfridges, and Dover Street Market. Liberty said her specialty is strategic transformation, cultivating creative talent, and redefining the in-store experience through immersive brand environments. 'Having spent the last year and a half developing my own creative practice, I'm thrilled to join Liberty, a brand that has long stood at the intersection of art, culture and retail innovation,' Devonish said. 'With its rich heritage and commitment to creativity, Liberty offers an incredible platform to continue shaping meaningful, client-focused experiences that celebrate individuality and craftsmanship,' she added. The store said that as a key member of the senior retail leadership team, Devonish 'will play an instrumental role in guiding strategy, fostering collaboration across departments, and upholding Liberty's legacy of excellence in visual presentation, brand storytelling, and service.' As reported, the store has been marking its anniversary with a focus on design, nature and art, with exhibitions, installations, exclusive products, and collaborations with museums, artists and design institutions. At the heart of the anniversary celebrations is the exhibition 'I Am. We Are. Liberty,' which offers visitors a glimpse into the Liberty print archive, a resource for fashion and interior designers throughout history. The exhibition is running now and will sail to Japan in August for the Expo 2025 in Osaka. Last month it unveiled The Patchwork Collective, a quilted house made from 1,500 patchwork squares. People and brands who contributed squares included Jil Sander, Paul Smith, La DoubleJ, Barbour, and Levi's. Earlier this year the store worked with the stylist and editor Leith Clark to curate a series of pieces from brands including Fornasetti, Diptyque, Max Mara, Erdem and La DoubleJ. There were also exclusive pieces from Cece Jewellery, Foundrae and Liberty Interiors. Best of WWD EXCLUSIVE: Maje Names Charlotte Tasset Ferrec CEO Nadja Swarovski Exits Family Company Amid Ongoing Corporate Shakeup Aeffe MD Exits Fashion Group
Yahoo
20-05-2025
- Entertainment
- Yahoo
WePlay × Heo Đen Cross-Border Collaboration Launches, Revolutionizing Social Trends Through Humor and Creativity
HANOI, Vietnam, May 20, 2025 /PRNewswire/ -- When Vietnam's phenomenal animation sensation meets global social entertainment trends, a creative and joyful collision is about to unfold! Leading global social entertainment platform WePlay has announced its collaboration with Vietnam's viral animation IP Heo Đen (Black Pig), launching the "Summer Party" themed crossover event. This partnership deeply integrates Heo Đen's signature satirical humor with WePlay's social entertainment DNA, creating a borderless social carnival for global youth through user-generated content and interactive social gaming. Heo Đen has become the "spiritual voice" of Vietnam's younger generation through its sharp deconstruction of social phenomena and localized storytelling. Its YouTube channel boasts over 1 million views per episode, while its over 710,000 Facebook followers validate its status as "social currency among Gen-Z." This collaboration not only reflects WePlay's recognition of its content value, but also demonstrates WePlay's strategic commitment to regional market development and multicultural connections. With aligned visions in youth-oriented narratives, creative content production, and local cultural exploration, the injection of Heo Đen's "satirical DNA" into WePlay's social scenarios promises cross-dimensional chemical reactions. The WePlay × Heo Đen campaign offers users an all-round entertainment experience. In-app IP-themed activities include exclusive perks: Custom emojis featuring the Heo Đen Alliance, adding humor to online interactions. Recharge discounts and VIP membership benefits, delivering both fun and tangible rewards. Limited-edition virtual gifts, designed as unique symbols of interactive expression. The collaboration also features a comic creation contest where participants can craft short, imaginative comics starring Heo Đen characters and WePlay's mascot, Wezai. From hilarious antics and heartwarming tales to suspenseful adventures or pop culture parodies, the contest empowers creators to showcase their talents while deepening the fusion of WePlay and Heo Đen's brands. This initiative not only celebrates creativity but also amplifies the charm of cross-cultural synergy. About WePlay Owned by Singapore-based Wejoy, WePlay is a next-generation global social entertainment platform integrating gaming and interactive features. Guided by its mission to "Bring joy and friends to young people around the world"and its vision to "Bring people together through games, lead the trend of global online social entertainment." WePlay is committed to co-creating an innovative, dynamic gaming-social ecosystem with its users. Moving forward, WePlay will expand partnerships with top global IPs, fostering cultural exchanges to build a social landscape that resonates with young generations worldwide. View original content to download multimedia: SOURCE WePlay
