Latest news with #SunilJohn
Business Wire
14-05-2025
- Business
- Business Wire
PROS Unveils Revolutionary AI Agents to Transform Business Efficiency and User Engagement
HOUSTON--(BUSINESS WIRE)-- PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced the launch of PROS AI Agents. Showcased at the company's Outperform with PROS 2025 conference, these innovative agents leverage advanced natural language processing and generative AI to enhance PROS Platform solutions, enabling customers to make faster, data-driven decisions and drive business agility. 'Each agent is crafted to help amplify human potential from 1x to 100x so they can achieve even better outcomes with more speed and precision.' Seamlessly integrated into the PROS Platform, PROS AI Agents are designed to enhance the customer experience and drive goal-oriented execution by combining thoughtful reasoning with decisive action, helping businesses navigate today's dynamic and volatile markets. 'PROS AI Agents uniquely combine language models with numerical models, bringing generative and predictive AI together to help automate key workflows with context and precision,' said Sunil John, Chief Product Officer, PROS. 'The AI at the core of the PROS Platform has evolved to become agentic and further elevates our unique value proposition as the most compelling foundation on which to build commerce motions.' 'This launch marks the beginning of an ambitious roadmap of AI agents that are purpose-built to serve the needs of PROS customers,' said Ajay Damani, Executive Vice President of Engineering, PROS. 'Each agent is crafted to help amplify human potential from 1x to 100x so they can achieve even better outcomes with more speed and precision.' A sample of PROS AI Agents launching at Outperform include: Sales Agent: Assists sales reps and buyers in efficiently locating products across a catalogue and adding them to quotes, improving accuracy and speeding the quote process. Price Quality Agent: Proactively monitors pricing data to identify anomalies and notify pricing analysts of potential issues. Rebate Agent: Helps rebate managers determine the products and/or end customers that could benefit from a rebate and then creates the rebate on the manager's behalf. Revenue Management Agent: Informs analysts of changes in shopping data that could inform decisions and impact forecast influences and decision-making. Fare Strategy Agent: Supports the Revenue Management Agent in monitoring market dynamics and helps create and simulate fare strategies to address problem markets. Bundling Agent: Analyzes booking data to suggest ancillary bundles aimed at increasing conversion and revenue through more tailored offers that enhance the customer experience, working independently or in support of the Revenue Management Agent. Fare Finder Agent: Intended to be embedded into shopping flows, this agent enables travelers to search for flights using natural language, returning real-time fares aligned with intent, reducing friction in the shopping experience and increasing the likelihood of conversion. Insights Agent: Provides on-demand insights and analytics through natural language interaction and enables interactive analysis, helping across all roles and also collaboratively supporting other agents impart trust to recommendations. For more information on PROS agentic AI capabilities and autonomous agents visit About PROS PROS Holdings, Inc. (NYSE: PRO) helps the world's leading companies outperform across the top and bottom line. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics, and powerful automation to dynamically match offer to buyer and price to product, accelerating revenue growth and maximizing profit. With solutions spanning pricing, revenue management, offer marketing, and CPQ, PROS helps businesses optimize transactions across every channel. Learn more at
Yahoo
19-02-2025
- Business
- Yahoo
PROS Recognized as a Leader in Configure, Price, Quote (CPQ) Solutions by Global Independent Research and Advisory Firm
PROS received the highest possible scores in 15 criteria, including pricing optimization management, subscription and asset management, and AI capabilities HOUSTON, February 19, 2025--(BUSINESS WIRE)--PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced Forrester Research has named PROS a Leader in The Forrester WaveTM: Configure, Price, Quote Solutions, Q1 2025. PROS views this recognition as a demonstration of analyst confidence in how PROS helps businesses optimize every sales interaction and transaction across every channel, helping to accelerate growth and maximize profit. According to the Forrester report, "PROS' vision centers on powering businesses' omnichannel commercial strategies. It was the first to deliver price optimization to the market and the first to embed it within the CPQ solution…PROS was named the 2024 Microsoft Global ISV Partner of the Year and recently launched its marketplace, on which partners and customers list their offerings built as extensions on the PROS Platform." "Today's market demands agility, intelligence, and seamless customer experiences across every sales channel," said Sunil John, Chief Product Officer, PROS. "We've designed PROS Smart CPQ to empower businesses to navigate this complexity with AI-driven precision, ensuring the right offer reaches the right customer at the right time. By integrating advanced pricing, configuration, and real-time collaboration and negotiating capabilities, we help companies accelerate deal velocity, maximize profitability, and stay ahead in an increasingly digital and competitive landscape." The Forrester WaveTM: Configure, Price, Quote Solutions, Q1 2025 evaluates the most significant configure, price, quote (CPQ) solution providers in the market. PROS was among 13 companies evaluated in Forrester's independent analysis, which assessed providers based on their current offering and strategy across 23 criteria, along with customer feedback. This recognition comes on the heels of two additional major analyst acknowledgments. PROS further sees these acknowledgments as reinforcement of the significance of PROS Smart CPQ within the broader digital economy. PROS Smart CPQ capabilities include: AI Innovation: PROS is the only CPQ provider using a deep neural network for explainable AI in price prediction and optimization. Partner Strategy and Headless Architecture: Built on an API-first, headless architecture, PROS is CRM-agnostic, enabling businesses to put best-in-class functionality into the hands of the users that matter most, while delivering a cohesive experience to their customers and users. Powerful Configuration Engine: Capable of handling everything from the simplest to the most complex scenarios, PROS powerful configuration engine can manage complexity at scale. For more information on PROS CPQ visit To view PROS latest analyst reports visit Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here. About PROS PROS Holdings, Inc. (NYSE: PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. Our vision is to optimize every shopping and selling experience. With nearly 40 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth. The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to drive revenue and margin improvements. To learn more about PROS and our innovative SaaS solutions, please visit our website at View source version on Contacts PROS Media Contact Amy Williams+1 713-335-5916awilliams@ Sign in to access your portfolio
