Latest news with #SuppCo
Business Wire
14-05-2025
- Health
- Business Wire
Renowned Health Experts Partner with SuppCo to Revolutionize the Supplements Industry
NEW YORK--(BUSINESS WIRE)-- SuppCo, the health tech startup transforming how people discover, manage, and optimize their supplement routines, today announced partnerships with leading health experts to reshape the supplements industry and provide actionable protocols that support better outcomes and well-being. The advisor partnerships will give SuppCo users access to the exact supplement regimens recommended and followed by leading experts in critical areas of preventive health, from longevity and brain health to gut and metabolic health, to fertility, detox, and more. The SuppCo Experts and their respective health categories are: Dr. Mark Hyman, Longevity and Cognition Expert Dr. Natalie Crawford, Women's Hormones and Fertility Expert Dr. Darshan Shah, Metabolic Health and Men's Hormones Expert Dr. Robin Berzin, Gut Health Expert Thomas DeLauer, Fitness Expert Dr. Bruce Hoffman, Detox Expert Dr. Lanae Mullane, Immune Support and Energy Expert 'Our goal in partnering with these preeminent experts is to help all individuals make sense of a complex and confusing supplement industry to hit their goals. We're confident that by having access to validated protocols from credible doctors and category experts, consumers will be better equipped to understand supplements and make informed decisions regarding safe and high-quality products,' Steve Martocci, co-founder of SuppCo. Studies show consumers are increasingly growing weary of the supplements industry, without trustworthy resources for high-quality and effective product guidance. SuppCo was created to help people navigate the world of supplements with its easy-to-use, comprehensive mobile app and digital platform. Now, for the first time, consumers have direct access to precise supplement routines purpose-built by trusted experts, bridging the gap between cutting-edge health expertise and actionable supplement recommendations, and ultimately providing greater trust and transparency within an extremely fragmented industry. 'The supplement industry presents a complex and often opaque landscape. Navigating the variability in nutrient guidance, product quality and ingredient transparency poses significant challenges for supplement users, and not everyone has access to advice from a functional medicine doctor,' said Dr. Mark Hyman, co-founder and Chief Medical Officer of Function Health and founder of the Cleveland Clinic Center for Functional Medicine. 'SuppCo is breaking this narrative - making it easier than ever for people to make informed supplement choices by accessing expert guidance, and I'm thrilled to join this incredible mission and journey.' The SuppCo Experts have curated data-backed supplement protocols in critical health categories, which include: Comprehensive nutrient targets with specific dosages Science-backed rationales for each nutrient recommendation Product suggestions validated by SuppCo's TrustScore quality rating system Integration with routing tracking and scheduling tools Warnings around potential risks of interactions and user contexts Lifestyle interventions to support protocol effectiveness 'I'm regularly asked by women what supplements they should be using, and taking incorrect or low-quality supplements is a common problem I see in my practice today. For years I've struggled knowing there had to be a better way to help these individuals make sense of their supplements,' said Dr. Natalie Crawford, board-certified OBGYN/REI, co-founder of Fora Fertility and host of the 'As a Woman' podcast. 'Today, such a tool exists, and my patients now have quick access to the evidence-backed protocols I've developed for fertility and hormonal issues, all based on the same principles I use in my practice – and all for free.' SuppCo's Experts have also made their own personal supplement stacks available to users via the app and have provided significant feedback in the development of the platform, including features like the TrustScore product quality rating system. To follow the Expert Protocols, view their personal stacks, and download the SuppCo app, visit SuppCo is a health tech startup transforming how people discover, manage, and optimize their supplement routines. Via its app and website, SuppCo provides a revolutionary platform to help users make sense of supplements, leveraging their personalized stack analysis tools and TrustScore quality rating system to help users hit their health goals. For more information, visit and follow SuppCo on Instagram and X.
Entrepreneur
14-05-2025
- Health
- Entrepreneur
The Supplement Business Has a Trust Problem. This Tech Startup Wants to Fix That.
Opinions expressed by Entrepreneur contributors are their own. More Americans are taking supplements than ever before. And more are being misled. There are over 200,000 supplement products on the market, but with no clear regulatory framework, consumers are often asked to swallow more than just the pills. "Products can come to market in a week with very little accountability," says Steve Martocci, co-founder of SuppCo. "The FDA says you should be in a vague 'generally acceptable range' for things like heavy metals,and counts on brands to regulate themselves, which leads to major issues." All this leads to a snake oil problem that threatens to undermine the real progress being made in health and wellness. Related: From Sleepless Nights to a Wellness Start-Up An app for that Martocci, who built GroupMe and Splice, wants to change the way people interact with supplements. His new company, SuppCo, scores supplements for quality and helps consumers manage what they take. Think of it as a tool to help users understand what they're taking and whether the products hold up. SuppCo's TrustScore rates supplements on a 10-point scale. The score looks at things like lab testing, manufacturing certifications, and whether a brand publishes its test results. "It's a little bit less about the 'gotcha' and more about, hey, let's make this industry better," Martocci explains. Fixing the system that failed him For Martocci, supplements aren't just a product — they're personal. At one point, he weighed over 300 pounds. He turned to functional medicine when traditional doctors failed to help. That led to years of tracking bloodwork, experimenting with supplements, and building a personal health plan. "I shared a spreadsheet of my medications and supplements. I don't like to call myself a biohacker, but I was kind of doing this 10-plus years ago," he says. "Supplements were always the hardest thing for me to navigate. The doctors were inconsistent, and you never knew what brands to trust." He eventually teamed up with Nick Michlewicz, a wellness entrepreneur with deep experience in supplements. "I had seen firsthand how hard it is for high-quality brands to stand out in a social media world of false promises and magic pills," Michlewicz says. "Supplements can be such a frustrating experience for users. I knew that we could transform the industry by taking the most important data and simplifying it for people so they could make better choices." Related: 'One Size Does Not Fit All:' The Supplement Myth That This CEO Wants to Shatter Making it easier to do the right thing They built SuppCo to give people more control. Users can scan products, track what they're taking, and see how it affects them. Brands that follow strict standards and share their data get higher scores. Those that don't, don't. One company removed a controversial ingredient after SuppCo flagged it. Others began publishing batch results to improve transparency. "We could've done a whole gotcha story on that," Martocci says. "But I'd rather tell the story of how they made it better." SuppCo recently launched a new feature that gives users access to supplement protocols designed by some of the most respected doctors in health and wellness. These stacks are tailored for common goals like brain fog, fertility, or metabolism, and offer specific product and dosage guidance. One expert, Dr. Mark Hyman, a best-selling author and leader in functional medicine and longevity, immediately saw the value. "He told me, 'I've wanted this to exist for 30 years,'" says Martocci. "He used to tour manufacturing facilities just to figure out what his patients were actually taking. Now, he can use our stack management feature." Pushing the industry forward Martocci hopes SuppCo has the potential to clean up an industry that's long operated without enough oversight. By making quality visible and measurable, SuppCo could shift how brands think about everything from ingredient sourcing to labeling practices. "Right now, there's almost no downside to cutting corners," he says. "We're giving brands a reason to do better. And we're giving consumers a way to tell the difference." This is Martocci's fourth company, but he says it's the one that matters most. "You say I don't have to do this," he says. "But it's kind of like telling a musician not to make another album. I have a desire to create." This time, the mission is clear. "We're not chasing trends," Martocci says. "We're chasing trust."
