Latest news with #SureShot
Yahoo
6 days ago
- Business
- Yahoo
Safety Shot initiates research, development for new product lines
Safety Shot (SHOT) announced the initiation of research and development for new product lines. These forthcoming offerings will target the rapidly expanding market for nootropics – supplements designed to support cognitive function – and the growing demand for effective sleep and relaxation aids. This strategic initiative significantly expands upon the scientific insights gained from developing Sure Shot. While Sure Shot is primarily designed to support alcohol metabolism, it is also formulated to boost clarity, energy, and overall mood. The Company will adapt these foundational principles to create specialized products aimed at daily cognitive enhancement and restorative sleep, extending its 'Feel Better Fast' promise. Safety Shot plans to release these new products in the coming months. Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>> See Insiders' Hot Stocks on TipRanks >> Read More on SHOT: Disclaimer & DisclosureReport an Issue Safety Shot, Inc. Reports Q1 2025 Financial Results Safety Shot Announces Virtual Annual Shareholders' Meeting Safety Shot reminds shareholders to vote at upcoming Annual Meeting Safety Shot Expands Reach with Yerbaé Partnership Yerbae Brands joins TikTok shop to accelerate growth, expand digital reach Sign in to access your portfolio
Winnipeg Free Press
29-05-2025
- Entertainment
- Winnipeg Free Press
Taking a shot
Romi Mayes wants to make live music an on-demand experience. Last month, the Winnipeg blues artist, event producer and booking agent launched Sure Shot Bookings, an online platform to help connect the public with musicians-for-hire across the country. 'It's kind of like SkipTheDishes, but for music,' Mayes says. SUPPLIED JD Edwards is one of the local musicians on the Sure Shot roster. Named after the Beastie Boys classic of the same name, Sure Shot currently has a roster of about 150 artists working in Manitoba, British Columbia, Alberta, Saskatchewan, Ontario, Quebec, Nova Scotia and Newfoundland. Customers looking to book an act for a public, private or corporate event can submit a request and Mayes — currently the company's sole employee — will get to work liaising with the musician or band. 'For any event there is, live music is an enhancement. You choose who you want, when you want it and I try to facilitate that,' she says. Mayes is a Juno-nominated, Western Canadian Music Award-winning singer-songwriter who released her seventh studio album, Small Victories, last year. Event planning and logistics have always been part of her decades-long music career. 'Even as a teenager I was doing things, putting on talent shows, volunteering to help out at the synagogue. I didn't realize it was going to be such an important skill set that was also going to be my passion,' she says. When Mayes became a professional musician, she hosted local songwriter events, booked tours for other artists and co-ordinated outdoor concerts during the pandemic. She's been nominated several times for agent of the year by the Canadian Live Music Association. Sure Shot is the culmination of that experience and an attempt to create more industry opportunities. 'The goal is to bring live music to music lovers and to add work for fellow musicians. I see how hard it is to get work, to maintain work as an independent Canadian musician without really being able to expand into the U.S. anymore,' Mayes said. Beyond the current political climate down south, getting a work visa to perform in the United States is a long and expensive process and the dollar discrepancy can cut into profits made on the road. 'I'm hoping to get some more work out of it,' says JD Edwards, one of the Manitoba musicians on Sure Shot's roster. 'I'm not doing as much international touring as I have in the past, but I do like to stay connected with my community and I still love to perform. SUPPLIED Winnipeg musician and booking agent Romi Mayes has launched her own cross-country live music platform. 'I think any help artists can get to get gigs is gonna be good.' Mayes has tried to enlist artists from a range of backgrounds and genres. Other locals include Mitchell Makoons, Bobby Dove, Joe Curtis, Amber Epp, Rodrigo Muñoz, Sol James and the Sturgeons. Edwards is also looking forward to playing for audiences outside of his usual stomping grounds. Every Second Friday The latest on food and drink in Winnipeg and beyond from arts writers Ben Sigurdson and Eva Wasney. 'People might not necessarily come out to the Times Change(d), they might not go out to other venues to see artists, so this will give more exposure,' he says. One such venue is the Bar Italia patio, where Edwards will be among several Sure Shot musicians performing in a new summer concert series beginning this weekend and running every Sunday from 6 to 8 p.m. until July 13. Sure Shot offers 45- or 60-minute performance slots for virtually every kind of event — birthdays, anniversaries, weddings, yard parties, corporate functions, community events and cultural holidays. Bookings include liability insurance and rates are discounted for non-profit organizations. The musicians supply their own sound equipment. Visit for more information. Eva WasneyReporter Eva Wasney has been a reporter with the Free Press Arts & Life department since 2019. Read more about Eva. Every piece of reporting Eva produces is reviewed by an editing team before it is posted online or published in print — part of the Free Press's tradition, since 1872, of producing reliable independent journalism. Read more about Free Press's history and mandate, and learn how our newsroom operates. Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber. Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.
Cision Canada
20-05-2025
- Business
- Cision Canada
The $600B Beverage Shift: Why Function Is Outpacing Flavor
Issued on behalf of Safety Shot, Inc. VANCOUVER, B.C., May 20, 2025 /CNW/ -- Equity Insider News Commentary – In the U.S. and abroad, analysts report that consumer interest in "boosted" drinks—those promising anything from gut health to stress relief—is not only rising but redefining how wellness is consumed. RBC's Nik Modi recently told an industry forum that functionality and wellness will dominate beverage growth over the next decade, driven by aging populations and rising demand for convenience. Meanwhile, according to Research and Markets the global market is forecast to swell to nearly $175 billion by 2030, with women and APAC consumers leading the charge toward cleaner labels, fortified ingredients, and plant-based formats. Amid this shift, several public companies are positioning themselves for upside—including Safety Shot, Inc. (NASDAQ: SHOT), Tilray Brands, Inc. (NASDAQ: TLRY) (TSX: TLRY), The Hain Celestial Group, Inc. (NASDAQ: HAIN), Zevia PBC (NYSE: ZVIA), and The Vita Coco Company, Inc. (NASDAQ: COCO). Beverages aren't just about quenching thirst anymore —they're becoming the delivery system of choice for health-conscious consumers. Analysts at Insightace Analytic are even more optimistic than Research and Markets, forecasting that the global functional beverage market could reach $618.8 billion by 2034, expanding at a steady 9.4% compound annual growth rate as drinks and supplements continue to converge into one of the most dynamic categories in consumer goods. Safety Shot, Inc. (NASDAQ: SHOT) is gaining early momentum in the functional beverage space, capturing interest with a patented formulation designed to support the body's natural ability to reduce blood alcohol content. The company is tapping into a fast-growing market segment where wellness meets nightlife, offering a solution built for modern consumers who want to enjoy their evening without paying the price tomorrow. At the heart of the product lineup is Sure Shot®—a first-of-its-kind beverage that has clinically shown in human trials that it works with the body's metabolism to help lower BAC and promote clearer, more energized mornings. With strong consumer appeal, growing retail visibility, and a strategic IP portfolio, Safety Shot is carving out a unique lane in the evolving better-for-you beverage category. Safety Shot's late-2023 rebrand and launch on Amazon made an immediate impact, with multiple sellouts signaling strong early traction. That momentum has continued into 2024, as more consumers look for functional options that fit into active social lifestyles. The company is finding its lane in a category that sits between energy drinks and next-day wellness support—an emerging sweet spot for performance-minded buyers. Backed by clinical research, the brand is building confidence with a product that does more than just hydrate. A peer-reviewed human study published in the Journal of Nutrition and Dietary Supplements reported that Sure Shot helped lower both blood and breath alcohol markers compared to placebo. Participants also noted feeling clearer and more alert—feedback that aligns with the product's positioning around smarter self-care and next-morning readiness. Availability has expanded rapidly, with Sure Shot now offered through Amazon, and retail names like 7-Eleven, Albertsons, Vons, and GoPuff. A newly launched stick-pack version enhances portability and consumer trial, while also improving merchandising flexibility and margin profile. On the IP front, Safety Shot recently secured an additional patent covering elements of its formulation—further strengthening its position in the wellness beverage landscape. This added layer of protection supports long-term brand value and provides a competitive moat as the category continues to evolve. To accelerate growth, the company has signed a definitive agreement to acquire Yerbaé Brands Corp., a plant-based energy drink company with an established retail footprint and over $12 million in trailing revenue. The move expands Safety Shot's reach into adjacent functional beverage markets, offering cross-category synergy and access to a broader health-conscious audience. As it scales, the company is evolving its marketing strategy —transitioning from early influencer efforts to targeted, grassroots brand-building. New retail activations and partnerships within the beverage and alcohol ecosystem are designed to drive trial, increase product visibility, and reinforce brand relevance at the point of consumption. Safety Shot has also initiated a spinout of its Caring Brands subsidiary, allocating 2 million shares to existing shareholders as part of a value-add initiative. Initially offered for a limited time, the program has been extended into the second half of 2025, giving more investors the opportunity to participate in the potential upside. With expanding distribution, clinical research, growing intellectual property, and a strategic acquisition in motion, Safety Shot is beginning to transition from early mover to category contender. Its focus remains on building a defensible brand that aligns with the modern consumer's pursuit of energy, clarity, and control. Tilray Brands, Inc. (NASDAQ: TLRY) (TSX: TLRY) latest expansion play targets both cannabis beverage fans and edible-curious consumers with the nationwide launch of XMG Atomic Sours. The brand is leveraging sour nostalgia to introduce a differentiated sensory experience in both drink and gummy formats. It also marks High Park Holdings' formal entry into the cannabis gummy space, broadening Tilray's platform. The release comes as functional beverage crossover products continue to gain momentum across retail channels. The Hain Celestial Group, Inc. (NASDAQ: HAIN) continues to lean into functional wellness trends through its beverage brands, which include plant-based and herbal offerings spanning global markets. Although beverage sales dipped this quarter, the company attributed the softness to non-dairy shifts in Europe and a delayed start to hot tea season. Management emphasized that innovation and portfolio discipline will drive recovery and growth. As market momentum builds around health-first consumption, Hain remains positioned to capitalize on structural tailwinds across the category. "Going forward, we are focused on five key drivers for improving value: simplifying our business and reducing overhead spending, accelerating renovation and innovation in our brands, implementing strategic revenue growth management and pricing actions, driving operational productivity and working capital reduction, and strengthening our digital capabilities," said Alison Lewis, Interim President and CEO of Hain Celestial. "The opportunity ahead of us now is to unlock the full value of our business through focused and disciplined execution." Zevia PBC (NYSE: ZVIA) reported first-quarter results that beat expectations on multiple fronts, including a record 50.1% gross margin and improved adjusted EBITDA. The company's flagship zero-sugar beverages (containing stevia) are gaining traction through new product formats and an aggressive marketing push, including a top-performing variety pack at Walmart. "We are pleased to have delivered net sales at the high end of our guidance while meaningfully exceeding our adjusted EBITDA expectations for the first quarter," said Amy Taylor, President and CEO of Zevia. "Both our innovation and marketing strategies are yielding strong response." The Vita Coco Company, Inc. (NASDAQ: COCO) is adding some summer flair to its functional beverage lineup with the launch of Piña Colada Coconut Juice with pulp. "We wanted to capture the classic vacation feeling of a Piña Colada, but make it more accessible for everyday enjoyment, no blender or beach required," said Jane Prior, Chief Marketing Officer of The Vita Coco Company. "With summer just weeks away, Piña Colada Coconut Juice is the perfect addition to your favorite summer traditions." The new flavor blends pineapple and coconut water to deliver hydration and nostalgia in a single can, tapping into the growing consumer trend toward flavorful, health-conscious alternatives. This expansion reflects the brand's continued strategy of pairing tropical indulgence with clean-label functionality. DISCLAIMER: Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. This article is being distributed by Equity Insider on behalf of Media Corp. ("BAY"). Equity Insider is a wholly-owned entity of Market IQ Media Group Inc. ("MIQ"). MIQ has not been paid a fee for the distribution of this article, but the owner of MIQ also co-owns BAY. BAY has been paid a fee for Safety Shot Inc. advertising and digital media from Creative Digital Media Group ("CDMG") (fifty five thousand dollars USD for a three month contract subject to the terms and conditions of the agreement from the company direct). There may be 3rd parties who may have shares of Safety Shot Inc., and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this publication as the basis for any investment decision. The owner/operator of MIQ/BAY does not own any shares of Safety Shot Inc. but reserve the right to buy and sell, and will buy and sell shares of Safety Shot Inc. at any time without any further notice commencing immediately and ongoing. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material, including this article, which is disseminated by MIQ has been approved on behalf of Safety Shot Inc. by CDMG; this is a paid advertisement, we currently own shares of Safety Shot Inc. and will buy and sell shares of the company in the open market, or through private placements, and/or other investment vehicles. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between the any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.
Cision Canada
09-05-2025
- Business
- Cision Canada
Functional Beverages Surge as Millennials and Gen Z Rethink What Refreshment Means
Issued on behalf of Safety Shot, Inc. VANCOUVER, BC, May 9, 2025 /CNW/ -- Among the consumer trends in the food and beverage sector in 2025 the rapid growth in functional and wellbeing products is capturing plenty of market attention. According to Fortune Business Insights, the ready-to-drink (RTD) market is well on its way towards reaching $1.227 trillion by 2032, growing at a 6.2% CAGR. Growing even faster with a 7.3% CAGR is the Functional Beverages markets, according to analysts at The trend is drawing attention to innovators and brand developers of products that are appealing to this new generation of consumers, with investor attention being drawn to Safety Shot, Inc. (NASDAQ: SHOT), BellRing Brands, Inc. (NYSE: BRBR), National Beverage Corp. (NASDAQ: FIZZ), PepsiCo, Inc. (NASDAQ: PEP), and Nestlé S.A. (OTCPK: NSRGY). Much of this shift is being attributed to Millennials and Gen Z, which are reaching for products that improve gut health, brain clarity, and recovery benefits over simple refreshment. Grand View Research offers a projection of the functional beverage sector that sees it hitting US$353.4 billion by the end of the decade. Safety Shot, Inc. (NASDAQ: SHOT) is emerging as an early standout in the functional beverage space, generating strong retail buzz thanks to a unique formulation, expanding distribution, and a growing patent portfolio. As wellness trends reshape consumer preferences, the company is carving out a distinct position with a product that sits at the intersection of innovation and recovery. At the core of its offering is Sure Shot® —the first patented beverage clinically shown in human trials to help reduce blood alcohol content (BAC) more rapidly. Beyond its primary claim, the product is also designed to support clearer energy, faster recovery, and relief from next-day sluggishness after drinking—making it a differentiated tool in the growing category of smarter, wellness-aligned recovery aids. Safety Shot's launch quickly gained traction following its rebrand and direct-to-consumer debut on Amazon in late 2023, where the product sold out multiple times. A renewed push in early 2024 sustained that momentum, reinforcing the company's belief that consumers are actively seeking smarter, wellness-oriented recovery solutions. Credibility is bolstered by clinical evidence. In a peer-reviewed human study published in the Journal of Nutrition and Dietary Supplements, Sure Shot was shown to significantly reduce both blood and breath alcohol levels versus placebo. Participants also reported clearer mental function and improved overall recovery, adding weight to the product's broader health claims. Distribution has expanded rapidly, with Sure Shot now available online through Amazon and and entering brick-and-mortar retail through chains like 7-Eleven, Albertsons, Vons, and GoPuff. The launch of a new stick-pack format enhances portability and shelf appeal, while also improving margins and encouraging trial through impulse buys. On the intellectual property front, the company recently added another patent protecting its formula and functional claims. This reinforces Safety Shot's defensibility as it scales, helping secure long-term value in a crowded and fast-moving wellness category. Safety Shot is laying the groundwork for broader category expansion with a definitive agreement to acquire Yerbaé Brands Corp., announced in Q1 2025. Yerbaé, a plant-based energy drink company with approximately $12 million in trailing revenue, brings established retail distribution and athlete endorsements—offering a potential springboard into adjacent wellness and performance markets. Looking ahead, the company plans to pivot from early influencer-heavy marketing toward more scalable, cost-efficient strategies. These include grassroots retail partnerships and collaborations within the alcohol industry, aimed at driving organic trial and long-term brand loyalty through real-world product engagement. Safety Shot has also initiated the spinout of its Caring Brands unit, allocating 2 million shares of the new entity to existing SHOT shareholders. The offer, initially time-limited, has been extended into later this year —giving eligible investors additional time to participate in the potential upside of this parallel wellness venture. With clinical validation, growing retail presence, expanding IP, and a strategic acquisition in progress, the company appears focused on long-term positioning in the functional beverage market. Rather than a short-term novelty, Safety Shot is working to establish itself as a scalable brand aligned with some of today's most durable consumer trends. BellRing Brands, Inc. (NYSE: BRBR) continues to dominate the convenient nutrition category through sustained momentum in its Premier Protein and Dymatize lines. In Q2 2025, Premier Protein posted a 22% net sales jump on the back of new products, broader distribution, and record household penetration. Dymatize volume also surged internationally, driven by expansion and innovation in the performance nutrition space. "Our momentum continued this quarter as Premier Protein consumption accelerated," said Darcy H. Davenport, President and CEO of BellRing. "Our powder products benefited from distribution gains and brand building investments. The convenient nutrition category and our leading mainstream brands continue to resonate with consumers, demonstrating a long runway of growth for ready-to-drink shakes and powders." National Beverage Corp. (NASDAQ: FIZZ) reported $267 million in Q3 sales and a 5% bump in operating profit, overcoming external challenges like severe winter storms and California wildfires. LaCroix remains central to brand momentum, backed by creative in-store displays, grassroots sports sponsorships, and increasing media focus on health-conscious consumption. "Our marketing strategy and execution continues to reinforce brand awareness in many ways," said a company spokesperson. "Additionally, the media's increasing focus on improving the health of America supports our quest to hydrate and invigorate consumers with delicious and innocent refreshment." The company also previewed a new packaging concept at Expo West that could reshape the sparkling water category. With $149 million in cash and earnings per share up nearly 10% year-over-year, FIZZ is staying lean, profitable, and innovation-focused. PepsiCo, Inc. (NASDAQ: PEP) recently expanded its functional beverage footprint with the $1.95 billion acquisition of prebiotic soda brand poppi. The deal brings a rapidly growing, culturally relevant wellness soda into Pepsi's better-for-you portfolio, aligning with consumer shifts toward gut health and clean labels. "We've been evolving our food and beverage portfolio over many years, including by innovating with our brands in new spaces and through disciplined, strategic acquisitions that enable us to offer more positive choices to our consumers," said Ramon Laguarta, Chairman and CEO, PepsiCo. "More than ever, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness. poppi is a great complement to our portfolio transformation efforts to meet these needs." With poppi's strong brand identity and loyal following, PepsiCo is signaling deeper commitment to next-generation refreshment. poppi's blend of prebiotics, low sugar, and bold branding has earned it a loyal fan base and major retail shelf space. Nestlé S.A. (OTCPK: NSRGY) is targeting the rapidly growing GLP-1 user market with a new line of high-protein, satiety-focused drinks under its Boost and Vital Pursuit brands. The products feature proprietary whey protein microgel technology, designed to improve blood sugar control and appetite regulation without compromising taste or texture. "Whey protein is known for its high nutritional quality but can clump together when heated as a concentrated liquid, an essential step for making shelf-stable ready-to-drink beverages," said Christophe Schmitt, senior expert, Protein Science & Technology at Nestle Research. "This can result in increased thickness of the liquid and off flavors. Our novel technology enables us to develop beverages with high concentrations of whey protein, while ensuring great taste and texture for the consumer. This can lead to breakthrough innovations that support weight management." Early clinical results and U.S. test launches signal Nestlé's strategic push into functional nutrition tied to metabolic health trends. With over 100 whey-related patents filed in the past decade, Nestlé is staking a clear leadership claim in the next wave of medical-grade functional foods. DISCLAIMER: Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. This article is being distributed by Equity Insider on behalf of Media Corp. ("BAY"). Equity Insider is a wholy owned entity of Market IQ Media Group Inc. ("MIQ"). MIQ has not been paid a fee for the distribution of this article, but the owner of MIQ also co-owns BAY. BAY has been paid a fee for Safety Shot Inc. advertising and digital media from Creative Digital Media Group ("CDMG") (fifty five thousand dollars USD for a three month contract subject to the terms and conditions of the agreement from the company direct). There may be 3rd parties who may have shares of Safety Shot Inc., and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this publication as the basis for any investment decision. The owner/operator of MIQ/BAY does not own any shares of Safety Shot Inc. but reserve the right to buy and sell, and will buy and sell shares of Safety Shot Inc. at any time without any further notice commencing immediately and ongoing. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material, including this article, which is disseminated by MIQ has been approved on behalf of Safety Shot Inc. by CDMG; this is a paid advertisement, we currently own shares of Safety Shot Inc. and will buy and sell shares of the company in the open market, or through private placements, and/or other investment vehicles. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between the any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.
Cision Canada
05-05-2025
- Business
- Cision Canada
Beverage Brands Are Moving From Flavor to Function and It's Paying Off for Investors
Issued on behalf of Safety Shot, Inc. VANCOUVER, BC, May 5, 2025 /CNW/ -- Equity Insider News Commentary – Millennials and Gen Z are driving a generational shift in what we drink, as they're choosing gut health, brain clarity, and recovery benefits over empty refreshment. They're shifting from regular sugary soft drinks to one of the hottest beverage consumer trends, dubbed functional beverages, in a market expected to reach US$339.6 billion by 2030, according to Zion Market Research. With that kind of momentum, it's no surprise that more public companies are moving into the space. The demand spans everything from hydration and brain support to clean-label sodas and better-for-you alternatives. Some of the names drawing investor attention right now include Safety Shot, Inc. (NASDAQ: SHOT), Unilever plc (NYSE: UL), Zevia PBC (NYSE: ZVIA), Celsius Holdings, Inc. (NASDAQ: CELH), and The Vita Coco Company, Inc. (NASDAQ: COCO). Other projections for the functional beverages market include Mordor Intelligence estimating a 7.49% CAGR through to US$330 billion in 2030; and Grand View Research projecting 7.1% CAGR to hit US$353.4 billion in 2030. Among the public companies making moves in this space, few are generating as much early retail buzz as Safety Shot, Inc. (NASDAQ: SHOT). With a differentiated product, strong patent positioning, and growing distribution, the company is carving out its own niche in the evolving wellness landscape. Safety Shot is building its brand at the intersection of functional health and innovation. Its flagship product, Sure Shot®, is positioned as the first patented beverage shown in human clinical trials to support a rapid reduction in blood alcohol content (BAC). The formulation also aims to improve post-alcohol recovery, including effects on energy, clarity, and symptoms associated with post-drinking discomfort and next-day sluggishness. The product's launch has been notable. After a full rebrand and direct-to-consumer debut on Amazon in late 2023, Safety Shot reported multiple sellouts. A follow-up push in early 2024 saw continued demand online, supporting management's thesis that there's growing consumer interest in smarter recovery tools that align with broader wellness trends. Clinical backing adds credibility. A peer-reviewed human study published in the Journal of Nutrition and Dietary Supplements showed that Sure Shot significantly lowered BAC and breath alcohol levels compared to placebo. The same study documented self-reported improvements in clarity and overall recovery experience. Distribution has scaled quickly. Sure Shot is now sold online through Amazon and with physical retail placements underway at major chains like 7-Eleven, Albertsons, Vons, and GoPuff. The recent rollout of a stick-pack format adds convenience and portability, while also supporting improved margins and impulse-purchase potential. On the IP side, Safety Shot has secured an additional patent protecting its formulation and functional claims. This strengthens its competitive moat and positions the company more defensively as it expands. Strategically, the company has set the stage for its next chapter. In Q1 2025, Safety Shot announced a definitive agreement to acquire Yerbaé Brands Corp., a plant-based energy drink maker with an established retail footprint and roughly $12 million in trailing revenue. Yerbaé's brand is already endorsed by professional athletes and is distributed through major channels, potentially offering SHOT a fast-track entry into adjacent wellness categories. Looking ahead, management plans to shift its marketing strategy away from early influencer-driven campaigns toward more cost-effective, grassroots retail partnerships and alcohol industry collaborations. The goal is to build organic trial and repeat usage through on-premise presence and product-in-hand experience. To further increase shareholder value, Safety Shot also announced the spinout of its Caring Brands unit, issuing 2 million shares of the new entity to SHOT shareholders—an offer now extended to later this year, after a recent postponement of the cutoff date. With patented clinical data, a growing footprint, and a bolt-on acquisition that adds scale, Safety Shot is aiming to become more than a niche product — it's working to stake a lasting claim in the booming functional beverage space. Unilever plc (NYSE: UL) is leaning into the growth of functional beverages through its high-performing Liquid I.V. brand, which delivered strong double-digit sales growth in the first quarter of 2025. The hydration-focused product line continues to expand in digital channels, supported by innovation efforts like its sugar-free variant. Liquid I.V. is a centerpiece of Unilever's Wellbeing portfolio, which now represents 22% of group turnover. This year, Liquid I.V.® has once again partnered with experiential agency, TRO, to launch a dynamic sampling campaign across key cultural events this summer. "Partnering with TRO for our 2025 sampling campaign was an easy decision," said Jessica Hume, marketing manager, Unilever. "They understand our brand inside and out, which made last year's UK launch hugely impactful. We can't wait to go even bigger and better this year and help hydrate the nation once again!" In March, Zevia PBC (NYSE: ZVIA) launched a new national campaign starring country music artist Jelly Roll, celebrating "realness" with its zero-sugar, naturally sweetened soda. Created by Ryan Reynolds' Maximum Effort, the ad parodies iconic soda commercials while highlighting Zevia's plant-based, non-GMO ingredients. The campaign builds on the brand's recent push to position itself as a fun, anti-artificial alternative in a crowded beverage market. "Our strategy is to make the Zevia brand as anti-artificial as our products, and stand out by entertaining people while cutting through culture and the clutter of the category," said Kirsten Suarez, Chief Marketing Officer of Zevia. "Jelly Roll was the perfect partner for this idea because not only is he a charming superstar with broad appeal, he is also so genuinely real, and open about his own personal health journey." Celsius Holdings, Inc. (NASDAQ: CELH) is gaining ground in the competitive energy drink space, thanks to its recent $1.8 billion acquisition of Alani Nu. " Celsius is at a defining moment in the better-for-you, functional lifestyle products movement and we are thrilled to welcome Alani Nu to the Celsius family," said John Fieldly, Chairman and CEO of Celsius. "We have deep respect for the strong community of supporters and fans Alani Nu has developed and the authentic brand and partnerships they have formed. Together, we expect to broaden the availability of Alani Nu's functional products to help more people achieve their wellness goals with great-tasting, functional product options at more moments throughout their lives." The wellness-forward brand has exceeded $1 billion in retail sales over the past year, with 72.4% year-over-year growth driven by its appeal to Gen Z and health-conscious female consumers. With 200 mg of caffeine per can and a clean label profile, Alani Nu hits the sweet spot of performance and wellness. Its success highlights how functional beverages are reshaping consumer expectations across the category. The Vita Coco Company, Inc. (NASDAQ: COCO) recently posted a strong first quarter, with net sales rising 17% to $131 million and coconut water sales climbing 25% year-over-year. The company credits this growth to increased category adoption, improved inventory, and growing international demand. "Our exceptionally strong shipment performance in the first quarter benefited from very strong demand for Vita Coco Coconut Water, and great execution from our teams," said Martin Roper, CEO of Vita Coco. "Our full year expectations are based on delivering mid to high teens Vita Coco Coconut Water growth, and the national roll out of Vita Coco Treats, which started to appear on retail shelves late first quarter. We believe we have secured sufficient capacity to support our growth expectations, which should enable us to operate with some excess capacity during the second half of the year." With no debt, a $65 million share repurchase program, and a category-leading brand, Vita Coco remains one of the strongest names in better-for-you beverages. CONTACT: Equity Insider [email protected] (604) 265-2873 DISCLAIMER: Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. is owned by Media Corp. ("BAY"). BAY has been paid a fee for Safety Shot Inc. advertising and digital media from Creative Digital Media Group ("CDMG") (fifty five thousand dollars USD for a three month contract subject to the terms and conditions of the agreement from the company direct). There may be 3rd parties who may have shares of Safety Shot Inc., and may liquidate their shares which could have a negative effect on the price of the stock. 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