07-05-2025
The Hindu Made of Chennai wins laurels at WAN-IFRA World Media Awards 2025
The Hindu has been honoured with 'World Winner' award under the 'Best in Digital Advertising Product or Initiative' category at the WAN-IFRA World Media Awards 2025, recently held in Krakow, Poland.
The accolade was for The Hindu Made of Chennai (MoC) campaign, which brought Chennai's stories and spirit to the forefront during the city's 385th birthday. This marks the second consecutive year that the campaign has received international recognition.
In its second edition, MoC transformed Madras Day (August 22) into Madras Month, with 40 days of celebration. The campaign brought live concerts, art exhibitions, quizzes, photography contests, and social impact programmes to the city. 'Namma Marina, Namma Pride' beach clean-up and 'Zero Accidents' road safety drive, conducted in partnership with the Greater Chennai Corporation and Chennai Police, were some initiatives that made MoC unique.
Suresh Balakrishna, Chief Revenue Officer, The Hindu Group, said, 'This global recognition by WAN-IFRA is a celebration of Chennai itself — its people, its stories, and its resilience. 'Made of Chennai' was conceptualised to reflect the essence of our city in a way that connects deeply and meaningfully. We are proud that a campaign born from love for Chennai has been honoured on the world stage.'
